Tuesday Aug 18, 2020
21. Entrepreneurship + Mental Health: Optimizing for the Life You Want
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Aug 11, 2020
Tuesday Aug 11, 2020
If Jessica Principe can compete with big VC funded companies, then so can you! I’m super excited for today’s guest, Jessica Principe of All Girl Shave Club. Hear the BIGGEST MISTAKE she’s made in her business (you know I like to keep it real), how you can stand out in a saturated market, and her #1 tip for every eCommerce business owner.
What You’ll Learn:
Why a pre-launch isn’t just for when you start your business
How to compete against heavily funded players in your space
The not so sexy side of running an eCommerce business
Get Jessica's eBook! A Step-by-Step Guide to Launching & Growing a Subscription Box
https://jessicaprincipe.com/essentials/
Grab Your Freebie!
Subscription Box Dream to Launch Checklist
A step by step guide filled with actionable steps, worksheets, and checklists to help you take your subscription box idea from dream to launch!
jessicaprincipe.com/checklist
Connect With Jessica Principe of All Girl Shave Club
@Jessica_Principe On Instagram: https://www.instagram.com/jessica_principe/
JessicaPrincipe.com
Want a Luxury Shaving Experience?
Try All Girl Shave Club! It’s seriously the best razor and shave butter, and actually makes me WANT to shave. (Referral Link)
Read the Full Shownotes
http://ecommercebadassery.com/power-of-a-pre-launch-and-thriving-in-a-crowded-market/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Aug 04, 2020
Tuesday Aug 04, 2020
If you don’t know what metrics you should be looking at in your eCommerce business or aren’t sure what they all mean - this is the episode for you! We’re going through all the important metrics, what you should be aiming for and what to do if you’re missing the mark.
What You’ll Learn:
All the metrics you need to assess the health of your website and email marketing
How much revenue email SHOULD be driving for your business
How to improve those metrics that aren’t hitting the mark
Episodes Mentioned:
Episode 17: All the Google Tools for eCommerce
Episode 7: Weekly Reporting Template
Episode 12: Customer Acquisition
Episode 15: Customer Retention
Read the Full Shownotes
http://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Jul 28, 2020
Tuesday Jul 28, 2020
Should you be doing SMS marketing? I’ll break down how you can decide whether or not it’s the right move for you and your customer, plus give you some quick ideas and strategies you can use should you choose to get started with SMS.
What You’ll Learn:
Why compliance is of the utmost importance with SMS and how to avoid big fines
The most popular platforms for SMS Messages
Easy ways to implement SMS into your existing marketing strategy
Read the Full Shownotes
http://ecommercebadassery.com/sms-marketing-for-ecommerce/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Jul 21, 2020
Tuesday Jul 21, 2020
Google Analytics, Google Search Console, Google Ads, Google Merchant Center, OH MY! You’re likely confused and overwhelmed with all the Google tools out there, what they do, and if you need to be using them.
In this episode, I’m breaking it ALL down. What each tool is, what it’s used for, and whether or not you should be using it in your business. Get the lowdown on all the FREE resources Google provides so you can kick-ass in your eCommerce business and step into being a total eCommerce Badass.
What You’ll Learn:
Which tools you need to be using now so you can kill it in your eCommerce business
Finally, understand what they’re for and how they can help you
How you can customize your site experience and show the right content, to the right person, at the right time
Grab Your Freebie!
eCommerceBadassery.com/17
Platforms Mentioned in This Episode
Google Tag Manager
Google Analytics
Google Search Console
Google Data Studio
Google Ads
Google Merchant Center
Google Optimize
Read the Full Shownotes
http://ecommercebadassery.com/all-the-ecommerce-google-tools-what-theyre-for/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Jul 14, 2020
Tuesday Jul 14, 2020
Over 90% of online shoppers read reviews before they make a purchasing decision. If you haven’t made collecting reviews a focus in your business, or you are just wondering how the hell to get your reviews to show up on Google… this is the episode for you.
We’re diving deep into what types of reviews will be the most valuable for your business, the best tools to use, and how to figure out which one is best for YOU. Plus, we’ll review some best practices about collecting those reviews to make sure you get the best return on your efforts!
What You’ll Learn:
How to figure which review tool is the best for you and your business
How to get your reviews to show up on Google
Whether you should be collecting site reviews or product reviews for your business
Grab Your Freebie!
eCommerceBadassery.com/16
Platforms Mentioned in This Episode
Shopify Product Reviews
Stamped.io
Yotpo.com
Reviews.io
Trustpilot.com
Google Customer Reviews
Links Mentioned in This Episode
Statistics About the Importance of Reviews
Google Seller Ratings + Customer Reviews
Read the Full Shownotes
http://ecommercebadassery.com/customer-reviews-for-ecommerce/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Jul 07, 2020
Tuesday Jul 07, 2020
Congrats, you got the sale… but your work isn’t done. If you really want to make money in your eCommerce business, you’ve got to figure out how to get those customers to KEEP coming back.
In stage 4 of the 4-step eCommerce sales funnel it’s all about creating a post-purchase experience that wows your customers and makes sure they have a great experience with your product.
What You’ll Learn:
My trick for creating a kick-ass post-purchase experience
The best way to build long-term loyalty with your customers
My favorite way to spoil your customer without giving discounts
Grab Your Freebie!
eCommerceBadassery.com/15
Podcast Episodes Mentioned
Ep. 12: Sales Funnel Series: Awareness
Ep. 13: Sales Funnel Series: Interest
Ep. 14: Sales Funnel Series: Purchase
Links Mentioned in This Episode
How to Create Dynamic Blocks in Klaviyo
PrintDirtCheap.com
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Jun 30, 2020
Tuesday Jun 30, 2020
Wondering how to get that customer over the fence to FINALLY purchase your product?
In stage 3 of the 4-step eCommerce sales funnel it’s all about showing the customer why they should buy from YOU over everyone else. They already know they want a product like yours, now you just have to seal the deal. Learn how to build on the previous two steps in the funnel and get them to whip out their wallet and spend those dollar bills.
What You’ll Learn:
How to set yourself apart from your competition
A hidden resource for kick-ass content
A quick trick for repurposing the content you ALREADY have
Podcast Episodes Mentioned
Ep 5. How to Increase Conversions on Your Website
Ep. 12: Sales Funnel Series: Awareness
Ep. 13: Sales Funnel Series: Interest
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Jun 23, 2020
Tuesday Jun 23, 2020
So your customer has a problem to solve, but how do you let them know YOUR product is the one to solve it? This is where you start moving your customer from the awareness stage to the interest stage of the eCommerce sales funnel.
In this episode we’re talking about how you can introduce YOUR product to your potential customer in a way that doesn’t feel sleezy or too salesy. The tactics we’re going to talk about today will also help you build your email list + YOU KNOW how much I love email.
What You’ll Learn:
How to move your customers from the awareness stage of the sales funnel to the interest stage
How to grow your email list
What type of content to create for customers in the interest stage of the ecommerce sales funnel.
How to engage with your ideal customer on social media
Podcast Episodes Mentioned
Ep. 12: Sales Funnel Series: Awareness
Ep. 07: Why You Can’t Pay Yourself - Includes Reporting Tool
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.