Tuesday Jun 16, 2020
12. How to Get More Awareness & Visibility For Your eCommerce Store
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Jun 09, 2020
Tuesday Jun 09, 2020
Raise your hand if you’ve spent hours planning a marketing or holiday campaign but are never REALLY sure how it went. Most of us are flying by the seat of our pants and when we get through a major sale or holiday we’re right onto the next one. But what if I told you there was a better way? Today I’m sharing my favorite tool for recapping our efforts so we know the best way to move forward.
What You’ll Learn:
The 3 most important questions you should ask yourself after every big campaign
The numbers you want to look at to determine if your campaign was a success
How to keep track of all your efforts so you can easily reference past performance and do better next time.
Podcast Episodes Mentioned
Ep. 07: Why You Can’t Pay Yourself - Includes Reporting Tool
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Jun 02, 2020
Tuesday Jun 02, 2020
Do you need more new customers or repeat customers? That is the question. No matter what stage of business you’re at it can be a fine line between bleeding your existing customers dry and or spending all your money on acquiring new ones. On this week’s episode, I’m giving you the tools to figure out exactly what will be most valuable to your business right now and how to identify when you need to lean one way or the other.
What You’ll Learn:
3 important factors that influence whether you should spend more time on acquiring new customers, or retaining the ones you have
The #1 metric to help you identify where you should focus
The retention strategy that every eCommerce business must have in place from the very beginning, even if you don’t have any customers yet.
Podcast Episodes Mentioned
Ep. 03: Make Money on Autopilot With These Must-Have Email Automations
Ep. 02: How to Make Money With Email Marketing
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday May 26, 2020
Tuesday May 26, 2020
You started this business to have more freedom, but it doesn’t always feel that way. Whether you’re constantly overwhelmed and scattered or just want to pick up some tips & tricks for being more efficient, this episode is for you. From my own experience to that of my clients, we’re diving into how to get more done, in less time.
What You’ll Learn:
The #1 time-waster in your business
How your team is sabotaging your success & what to do about it
Why I don’t want you to binge listen to my podcast
Why competitive research could be doing more harm than good
Podcast Episodes Mentioned:
Episode #7: The #1 Reason You Can’t Afford to Pay Yourself
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/09
Tuesday May 19, 2020
Tuesday May 19, 2020
Ever been burned by a consultant? You’re not alone. But they’re not all bad, and it’s not necessarily intentional. But we do have to do our part to protect our business and our sanity. In this episode, we talk about the most common pitfalls to watch out for and how to make sure it doesn’t happen to you.
What You’ll Hear:
How I learned the hard truth about working with consultants
Why you should always question authority
Real talk about stepping into your role as CEO and standing up for your business
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call, and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast, but it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/08
Tuesday May 12, 2020
Tuesday May 12, 2020
If you want this to be a business instead of a hobby, you need to be able to pay yourself. Once I learned there were so many 6-figure entrepreneurs that weren’t able to pay themselves from their biz, I knew I had to record this episode. That stops now, my friends. It’s time to talk money, honey.
What You’ll Learn:
The root cause of why you don’t have money to pay yourself
What you need to do to ensure you’re making smart financial decisions in your business.
The top mistakes I see most eCommerce and retail entrepreneurs make when it comes to their finances.
Tools Mentioned in this Episode:
Google Analytics
YNAB - You Need a Budget
Get Your Guide!
Download the guide for a recap of we talked about today plus a tool to start getting a better handle on your business finances.
ecommercebadassery.com/07
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/07
Tuesday May 05, 2020
Tuesday May 05, 2020
SEO or Search Engine Optimization is the key to lasting eCommerce success. It’s basically FREE traffic. Sure, you have to invest in the time to get it done, but it will continue to serve you for the long-term, and it’s how you get NEW people to find your website without running ads!
What You’ll Learn:
What Search Engine Optimization ACTUALLY is
Whether or not you should bother to go up against the big guys
4 Things you can do to start optimizing your site today
The signal you might be sending Google without even realizing it.
Podcast Episodes Mentioned
How to Increase Conversions on Your Website
Tools Mentioned in this Episode:
Google Search Console
GSC + Shopify
Get Your Guide!
Download the SEO guide for a recap of we talked about today plus additional resources and support.
ecommercebadassery.com/06
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call, and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast, but it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/06
Tuesday Apr 28, 2020
Tuesday Apr 28, 2020
You got people to your website, but how do you get them to BUY?! There is an entire discipline in eCommerce dedicated to conversion optimization and today we’re walking through the most important things you need to do on your site to make sure the customer pulls out their wallet and spends those dollar bills.
What You’ll Learn:
Whether or not your website is already converting well
How to best structure your product page for optimal conversions
The type of customer that’s worth 2.5x - 3x the average customer
How to get more of your products in front of your customers
How to make sure you’re always showing relevant content to your website visitors
What your #1 responsibility is as an eCommerce CEO
Podcast Episodes Mentioned
6 Email Automations You Must Have for eCommerce
Tools Mentioned in this Episode:
Kraken.io
Image Optim for Mac
Google Optimize
Nosto
Google Analytics
Get Your Guide!
Download the checklist of ways to increase conversion on your eCommerce website!
ecommercebadassery.com/05
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/05
Tuesday Apr 21, 2020
Tuesday Apr 21, 2020
Long-term goals are great, but sometimes we just need a quick boost to our business and a way to generate more revenue. In today’s episode, I walk you through strategies and tactics you can easily implement to start seeing super-quick results.
What You’ll Learn:
2 strategies you can implement in the next 24 hours to generate more revenue in your business
How to get more revenue with the customers you ALREADY have
2 ways to acquire new customers without spending $ on ads.
A quick trick to save you time and generate more revenue from your email
Why creating MORE content isn’t always the answer
Get Your Guide!
Download the guide to the strategies and tactics we covered in this episode so you have it as a reference when you go to execute everything!
ecommercebadassery.com/04
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/4