Tuesday Nov 10, 2020
33. Last Minute Holiday Prep: Marketing Focus + the Nitty Gritty
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
Looking for new ways to feature your products in your email marketing? When you’re talking about your product day in and day out it can feel like you’ve exhausted all your options and like you have no other way to talk about your product!
Well, today we’re going through just that. Between this week and last week’s episode, you’ll have 20+ email ideas that you can rotate through each quarter to keep the content flowing and stay top of mind with your customers.
What You’ll Learn:
12+ ways to talk about your product to your email list + other marketing channels
An untapped resource for getting your product in front of new people.
The email you should be including in your regularly scheduled programming
Episodes Mentioned
Non-Saley Email Ideas for Your Product-Based Business
eCommerceBadassery.com/31
Power of the Pre-Launch with Jessica Principe
eCommerceBadassery.com/20
Read the Full Shownotes
http://ecommercebadassery.com/product-focused-email-ideas-for-your-ecommerce-business/
Get the Badass Holiday Planning Guide!
Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook!. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holiday
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Oct 27, 2020
Tuesday Oct 27, 2020
Need content ideas for your email marketing? That’s the biggest question I get from my clients and audience. They feel like if they don’t have a sale going on, or a new product to launch that they’ve nothing to say in their emails.
The good news is, email doesn’t always have to be about the hard-sell. Sometimes it’s just about staying top of mind and showing up in their inbox.
In this week’s episode, I’m showing you how to brainstorm content to connect and build a relationship with your customers, plus give you specific examples of emails that you can send to your list right now, no new product or sale required!
What You’ll Learn:
Powerful questions to brainstorm endless email ideas
3 concepts to help you craft
9+ non-salesy email ideas you can send to your email list
Download Your Worksheet
eCommerceBadassery.com/31
Get the Badass Holiday Planning Guide!
Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook!. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holiday
Read the Full Shownotes
http://ecommercebadassery.com/non-salesy-email-ideas-product-based-businesses/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Oct 20, 2020
Tuesday Oct 20, 2020
Want to generate more revenue in your product-based business without needing more products or inventory?
Enter digital products and high-ticket offers. Higher margin than physical products without the overwhelm of carrying inventory, packing or shipping. In this week’s episode we’re talking about why digital products are so awesome and how you can incorporate them into your business.
What You’ll Learn:
Why digital products are a good supplement to your product-based business
The types of digital products you can create for your business
How to actually sell them on your website
Episodes Mentioned
Episode #29: Facebook Groups for Product-Based Businesses
Training Video Mentioned
Facebook Groups for Product-Based Businesses available in the eCommerce Badassery Facebook Group
Tools Mentioned
Digital Downloads
Courses
Thinkific
Tipio
Acuity
10k Launch Academy - Facebook Groups + High-Margin Digital Products
https://rebrand.ly/10KLaunchAcademy
Read the Full Shownotes
http://ecommercebadassery.com/high-margin-digital-products-for-product-based-businesses/
Get the Badass Holiday Planning Guide!
Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook for just $47. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holidayguide
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Oct 13, 2020
Tuesday Oct 13, 2020
Looking for a way to get closer to your customers? Facebook groups are a powerful medium for product-based businesses to quickly grow the know like and trust factor, perform market research, and make more money in your eCommerce business.
A lesser-used marketing strategy by product-based businesses, stand out from your competitors, build your personal brand, and create a community of like-minded individuals who want everything you sell.
What You’ll Learn:
How to use Facebook Groups to the advantage of your business
What the best type of group is based on where you’re business is at right now
How to grow your Facebook group
How to create content for your group without the overwhelm
Episodes Mentioned
Episode #25: Grow the Know, Like and Trust Factor
Training VIdeo Mentioned
Facebook Groups for Product-Based Businesses available in the eCommerce Badassery Facebook Group
Read the Full Shownotes
http://ecommercebadassery.com/facebook-groups-for-product-based-businesses/
Get the Badass Holiday Planning Guide!
Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook! We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holiday
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Oct 06, 2020
Tuesday Oct 06, 2020
Anxious about Q4 and your eCommerce business? You’re not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you’re going to get through.
In this week’s episode, I’m walking through some simple things you can do to glide through the holiday with ease.
What You’ll Learn:
Simple tricks for making sure you have productive workdays
Ways to balance work + life throughout the season
Why not wanting to grow in Q4 is okay too
Episodes Mentioned
Episode 09: How to Get More Done in Less Time
Episode 22: Holiday Planning Series: Planning
Episode 23: Holiday Planning Series: Preparation
Episode 24: Holiday Planning Series: Promotion
Learn More About the Eisenhower Matrix
Read the Full Shownotes
http://ecommercebadassery.com/q4-smooth-operations-in-business-and-life/
Get the Badass Holiday Planning Guide!
Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook! We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holiday
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Sep 29, 2020
Tuesday Sep 29, 2020
After working with so many eCommerce entrepreneurs, talking to other service providers, coming from corporate, and hanging out in lots of eCommerce Facebook groups I’ve been seeing a lot of patterns when it comes to the trials and tribulations of eCommerce store owners.
What I find the most interesting is that the mistakes and misconceptions are very much the same across every level of business. Whether you’re just getting started, or already doing multi 6 and 7 figures, I see these same issues coming up.
Today I’m digging into the TOP 10 mistakes + misconceptions about running an eCommerce business.
What You’ll Learn:
The hardest part of running an eCommerce business
The thing you might be doing that causing you to miss out on sales
What Jam taught us about customer behavior
Lots of other mistakes and misconceptions about eCommerce :)
Episodes Mentioned
Episode 02: How to Make Money with Email Marketing for eCommerce
Episode 03: Make Money on Autopilot With These Must-Have Email Automations
Episode 06: Why SEO Matters and How to Do It
Episode 07: The #1 Reason You Can't Afford to Pay Yourself
Episode 09: How to Get More Done in Less Time
Episode 12. How to Get More Awareness & Visibility For Your eCommerce Store
Episode 19: eCommerce Benchmarks to Gauge Your Success
Episode 25: The Know, Like and Trust Factor
Set Up Your Google Analytics Properly
Don’t forget the second step of turning on eCommerce tracking
Read More About the Jam Experiment
The paradox of choice
Read the Full Shownotes
http://ecommercebadassery.com/top-10-mistakes-ecommerce/
Get the Badass Holiday Planning Guide!
Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook!. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holiday
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Sep 22, 2020
Tuesday Sep 22, 2020
As business owners, we assume that everyone who visits our website knows what they want… but that couldn’t be further from the truth.
My guest today is Rishi Rawat, conversion copywriter, and optimization strategist. He's run thousands of A/B tests, dedicated his career to understanding consumer behavior, and helping eCommerce businesses maximize their sales. Rishi shares with us the 3 things we MUST DO every day to grow our eCommerce sales and the 9 points of buyer psychology that when focused on have proven to increase website conversion.
What You’ll Learn:
Why first-time buyers hold the key to your future success
The 9 points of buyer psychology that maximize website conversions
A simple trick for crafting your brand story and selling more powerfully
Connect With Rishi
Join his newsletter
https://www.frictionless-commerce.com/JOIN
Connect on LinkedIn
https://www.linkedin.com/in/rawatrishi/
Visit his Website
https://www.frictionless-commerce.com/
Episodes Mentioned
Episode 10: New vs. Repeat Customers
Episode 25: The Know, Like and Trust Factor
Read the Full Shownotes
http://ecommercebadassery.com/3-things-entrepreneurs-should-do-everyday-to-maximize-sales/
Get the Badass Holiday Planning Guide!
Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook for just $47. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holidayguide
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Sep 15, 2020
Tuesday Sep 15, 2020
You’ve heard the term know, like and trust… but the real question is how do you actually create that? Today we’re going through 6 things you can focus on right now to help you build the know, like and trust factor to grow your eCommerce business.
What You’ll Learn:
The 3 MOST important questions to ask yourself to create a great customer experience
What your audience is craving and how to give it to them
How to create policies and procedures in your business that make your customer happy
Go Deeper:
Simon Sinek: Start with Why TED Talk
Ideal Customer Experience Study
Bob Burg: Author, The Go-Giver
Read the Full Shownotes
http://ecommercebadassery.com/building-the-know-like-trust-factor/
Get the Badass Holiday Planning Guide!
Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook for just $47. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holidayguide
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.