eCommerce Badassery

47. From the Kitchen Floor to a 7-Figure B Corp Brand: How Kristi Soomer Built Encircled With No Fashion Experience

Armed with a second-hand sewing machine, an idea, and a little bit of grit, Kristi Soomer built a 7-figure fashion brand from her kitchen floor.
Today’s guest started her brand with no fashion background and some pretty sad sewing skills, but she had a passion for her brand mission and invested in mentors and service providers to fill in the gaps. Hear Kristi’s story about how she built Encircled and what it REALLY took for her to get there.
 
Here’s what you’ll learn: 
What it really takes to launch and grow a fashion brand
How to know when it’s time to invest in more inventory
The two things that were a total game-changer in Kristi's business
The one thing she wishes she invested in sooner
 
Connect with Kristi
Her Fashion Brand Website: Encircled.co
http://Encircled.co
 
Her Fashion Brand Instagram: @encircled_
https://www.instagram.com/encircled_/
 
 
Her Podcast: Brave + Boss
https://www.kristisoomer.com/pages/the-brave-and-boss-podcast
Her Podcast Website: 
https://www.kristisoomer.com/
Read the Full Transcript
eCommerceBadassery.com/47
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://ecommercebadassery.com/facebook
 
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
http://bit.ly/EB-Discovery-Call
 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

46. Are You Doing THIS With Your Email Marketing?

Want to optimize your email marketing? I’ve got a little marketing trick for you - something you can use not only in your email marketing but on your website, your product pages + even on social media. 
 
If there’s an episode that you’re going to take immediate action from, this is the one!
 
Here’s what you’ll learn: 
How to help your customers make a buying decision
What resources you already have to figure out what your customer wants
How to properly test changes in your website to ensure they’re having a positive impact
 
Read the Full Transcript
eCommerceBadassery.com/46
Episodes Mentioned
Ep. 9. How to Get More Done In Less Time 
ecommercebadassery.com/09
 
Ep. 40. How to Uncap Your Growth & Increase Your Product Sales
ecommercebadassery.com/40
 
Ep. 42. Understanding & Speaking to Your Ideal Customer
ecommercebadassery.com/42
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://ecommercebadassery.com/facebook
 
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

45. Should You Have a Blog for Your eCommerce Website?

Are blogs good for eCommerce? It’s a question I get all the time. And I know the thought of having to make ANOTHER piece of content is UGH! But, I’ll tell you - it just might be worth your time. Listen in for the deets.
 
Here’s what you’ll learn: 
 
Are blogs good for eCommerce businesses?
Are blogs good for YOUR eCommerce business?
What eComm companies are doing blogs right
How to write blog posts that search engines love
Read the Full Transcript
eCommerceBadassery.com/45
Episodes Mentioned
12. Funnel Series #1: How to Get More Awareness & Visibility
ecommercebadassery.com/12
 
Ep. 44. How to Build Out Your Email Marketing Calendar
ecommercebadassery.com/44
Links Mentioned
Beardbrand.com
TheManRegistry.com
AnswerthePublic.com
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://bit.ly/eCommBadassery-FacebookGroup
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
 
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

44. How to Create an eCommerce Email Marketing Calendar

Feel overwhelmed with email, not sure what to send and when? Always scrambling at the last minute to get an email out or worse, not even sending them at all? 
 
In today’s episode, we’re walking through my simple 3-step system to create your email marketing calendar, quickly. I promise if you follow this system you’ll fill your calendar up way faster than you expect! 
Read the Full Transcript
eCommerceBadassery.com/44
Episodes Mentioned
31. Non-Salesy Email Ideas for Product-Based Businesses
ecommercebadassery.com/31
32. Product-focused Email Ideas for Your eCommerce Business
ecommercebadassery.com/32
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://bit.ly/eCommBadassery-FacebookGroup
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://bit.ly/Klaviyo-EB
 
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
http://bit.ly/EB-Discovery-Call
 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

43. Email List Building for eCommerce

Ready to grow your email list? This is something you should be doing all the time, but there should be seasons in your business where it’s the main focus. Today we’re talking through multiple different strategies and tactics you can use to grow your email list with engaged subscribers who are ready to buy. 
 
Having a following on social media is great, but if that were to disappear tomorrow, you want to make sure you can still reach your customers. 
 
Read the Full Transcript
eCommerceBadassery.com/43
Episodes Mentioned
20: The Power of the Pre-Launch
https://ecommercebadassery.com/power-of-a-pre-launch-and-thriving-in-a-crowded-market/
13: Sales Funnel Series: Interest
https://ecommercebadassery.com/get-customers-closer-to-making-a-purchase-grow-your-email-list/
 
41: Planning & Accomplishing Your Goals
https://ecommercebadassery.com/setting-and-accomplishing-goals-like-an-ecommerce-badass/
 
42: Understanding & Speaking to Your Ideal Customer
https://ecommercebadassery.com/ideal-customer/
 
Quiz Examples
Beardbrand - https://www.beardbrand.com/pages/beardsman-quiz
Warby Parker - https://www.warbyparker.com/quiz?active=true
Air B&B - https://news.airbnb.com/tripmatcher
Z Gallerie - https://style.zgallerie.com/style-quiz/
 
Tools Mentioned
Quizfy
https://apps.shopify.com/quizify-product-quiz-feedback
 
Ask Whai
https://apps.shopify.com/product-recommendation-quiz
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://bit.ly/eCommBadassery-FacebookGroup
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
 
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
This podcast uses the following third-party services for analysis: 
Charitable - https://chartable.com/privacy

42. Understanding and Speaking to Your Ideal Customer in Your eCommerce Business

Already have an ideal customer avatar? Let’s talk about how to actually use that information in your marketing and all your business decisions. Sure, it’s cool to know where she lives and what she does for a living, but how do you use that information to your advantage? 
 
Today we’re digging deep into how to actually craft that avatar, how to use it in your business, and why you should be going through this process on a regular basis. People are always evolving so messages that resonated with her yesterday may not resonate with her today. 
 
Episodes Mentioned
3 Things Entrepreneurs Should Do Everyday to Maximize Sales w/Rishi Rawat
https://ecommercebadassery.com/3-things-entrepreneurs-should-do-everyday-to-maximize-sales/
 
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
 
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://bit.ly/Klaviyo-EB
 
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
http://bit.ly/EB-Discovery-Call
 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 

41. Setting & Accomplishing Goals Like an eCommerce Badass - Planning for 2021

It’s a new year eCommerce friend! That means new goals and new plans! While 2020 might have caught us all by surprise it doesn’t mean we can’t try our best to stay focused on continuing to chip away at those goals we have for the new year. 
 
In this week’s episode, we’re going step by step through how you can set and manage your own business goals and how to break them down so you can actually achieve them. 
What You’ll Learn: 
The first step in figuring out what to focus on in the new year
The number one question to ask yourself BEFORE you decide to focus on a new initiative in your business
How to prioritize and break down your goals so that you can make progress and actually achieve them. 
 
Episodes Mentioned
Episode 11: Campaign Recaps
https://ecommercebadassery.com/whats-a-campaign-recap-why-do-you-need-it/
Episode 20: Interview with Jessica Principe
https://ecommercebadassery.com/power-of-a-pre-launch-and-thriving-in-a-crowded-market/
Links Mentioned
Why Our Brains Love Short Term Goals
https://www.entrepreneur.com/article/225356
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
 
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
 
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

40.Uncap Your Growth & Increase Your Product Sales with Maureen Mwangi

This week's guest is the real deal — not only in her knowledge and ability to support product entrepreneurs but also in her support as a trusted biz friend. Her name is Maureen Mwangi and she is the brand growth strategist behind some of America's most beloved brands like L'Oreal, Chobani, Dove and Lays.
In her consulting company, Startward Consulting, Maureen teaches entrepreneurs the brand growth strategies that big brands use to find their secret sauce, build a brand obsession, and maximize sales for their product-based businesses. 
 
What You’ll Learn: 
What brand strategy REALLY is… beyond just your colors and logo
The RIGHT WAY to expand your product line
The #1 thing you need to understand in order to create content that converts
Download the Sales Maximizer Spreadsheet
https://www.startward-consulting.com/maximize-your-product-sales
 
Connect With Maureen
Consulting Company: https://www.startwardconsulting.com/
Free Facebook Group: https://www.facebook.com/groups/productentrepreneurswhoscale
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
 
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
 
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.