Tuesday Jul 20, 2021
69. How to Create Content That Converts: The ROCKS Method
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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Episodes
Episodes
Tuesday Jul 13, 2021
Tuesday Jul 13, 2021
Segmentation, you hear this word constantly but just getting started can be overwhelming and confusing. Instead of trying to get all fancy segmenting based on what people have purchased and ending up with tiny segments that leave you with missed revenue opportunities, focus on segmenting people based on where they’re at in their journey with you and your business.
Today we’re talking about lifecycle segments that work for any business with any size list. Plus we’re covering what to send them and when!
What You’ll Learn
The 2 most important factors to consider when segmenting your list
What conditions to use in your segments to properly group your subscribers
The type of content you should send each group
How to work this strategy into your regularly scheduled program
Links Mentioned
How to Create Engagement Segments
https://help.klaviyo.com/hc/en-us/articles/360000407272-How-to-Create-Customer-Engagement-Tiers
Episodes Mentioned
How to Create an Email Marketing Calendar
Must-Have Email Automations for eCommerce
Read the Full Transcript
eCommerceBadassery.com/68
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
Shopify is making BIG changes and you’re going to be really excited about them. More flexibility in your store design, less dependencies on apps and developers, plus new functionality available to app developers that will serve YOU in the long-term.
Today we’re covering everything you need to know, what to expect and when you might want to make the change.
What You’ll Learn
The latest changes coming to the Shopify platform + what it means for you
How to plan for a theme update to take advantage of the new theme builder
Ideas for how to take full advantage of Shopify’s Online Store 2.0
Links Mentioned
Shopify Unite
https://unite.shopify.com/
Theme app extensions: 15:04
Read the Full Transcript
eCommerceBadassery.com/67
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
What if I told you there was a way to have other people working to sell your product, but you didn’t have to pay them UNLESS they generated actual sales? That’s the gist of affiliate marketing and it can be a really powerful channel for eCommerce businesses.
On this week’s episode, I’m talking to Rick Magennis, President & Founder of Bearcat Media, an affiliate marketing agency. Rick has been in the affiliate game for over a decade and even uses it for his own eCommerce business.
What You’ll Learn
How to get started with affiliate marketing on a shoestring budget
Pitfalls you should look out for and avoid along the way
How to create an attractive affiliate program that generates sales
Links from Rick
11 Types of Affiliates
https://affiliateprogrammanagement.co/11-affiliate-types-to-recruit-into-your-affiliate-program/
Affiliate Expo
https://www.affiliatemanagementexpo.com/vip
For Free Access Use Code: ECOMM
Other Links Mentioned
https://www.shareasale.com/info/
https://www.cj.com/
https://www.refersion.com/
https://apps.shopify.com/affiliatly
Read the Full Transcript
eCommerceBadassery.com/66
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jun 22, 2021
Tuesday Jun 22, 2021
Email open rates are going away, so what now? Is this the email apocalypse?
Tune in to hear what this update means for your eCommerce business, how to prepare your email account for iOS15 and how this might impact your email marketing strategy moving forward.
Spoiler alert: it’s not as bad as you think
What You'll Learn
Is iOS15 going to kill email marketing?
How to prepare for iOS15 and what steps you should be taking right now
How to manage your email marketing once iOS15 is in place
Links Mentioned
Apple Announcement
https://www.apple.com/newsroom/2021/06/ios-15-brings-powerful-new-features-to-stay-connected-focus-explore-and-more/
Klaviyo Blog
https://www.klaviyo.com/blog/apple-ios-15-updates
Klaviyo Forum Thread on the Topic
https://community.klaviyo.com/metrics-and-analytics-36/how-is-the-ios-15-update-going-to-affect-klaviyo-s-open-rate-activity-tracking-1527
A Word from Andrew Balecki, CEO of Klaviyo
https://www.linkedin.com/posts/bialecki_apple-made-big-news-this-week-with-the-latest-activity-6808737559888310273-OzWy/
Omnisend Information Hub
https://opensaredead.com/
Read the Full Transcript
eCommerceBadassery.com/65
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jun 15, 2021
Tuesday Jun 15, 2021
What do subject lines, headlines, and ad creative have in common? Their only job is to get them to take the next action. When you put out an ad on social media, its #1 job is to stop the scroll & get the customer to click on through. Save the selling for your website + your emails.
Not sure what thumb-stopping content is? In this week’s episode, we’re learning all about how to create great ad content, why you should invest in it, and what’s working right now in 2021.
What You'll Learn:
The MOST important part of your ad
How to test your ad creative on Facebook
The #1 mistake most business owners make when creating their ads
Connect with Lauren
Website: https://theloft325.com
Instagram - https://www.instagram.com/theloft325/
Facebook - https://www.facebook.com/theloft325
LinkedIn - https://www.linkedin.com/in/lauren-schwartz-07354312/
Links Mentioned
Happy Kelli on TikTok
https://vm.tiktok.com/ZMdJrY9x7/
Happy Kelli’s Croc’s ad on TikTok
https://vm.tiktok.com/ZMdJ8HpSF/
Read the Full Transcript
eCommerceBadassery.com/64
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jun 08, 2021
Tuesday Jun 08, 2021
Summers are typically a slower time for retail, but instead of scrambling trying to figure out how to bring in more revenue, what if you took this time to enjoy your life + work ON your business. You know, all that high-level CEO stuff we don’t always get to do because we’re too busy with the day-to-day.
In this week’s episode, we’re talking about how you can use this time to your advantage and set yourself and your team up for success for the rest of the year.
What You’ll Learn
Why the slow seasons of your business are actually a good thing
How you can use the slow season to set yourself up for your busy season
Ideas for what you might want to work on and how to prioritize it
Episodes Mentioned
15 Ways to Spring Clean Your Business
http://eCommerceBadassery.com/53
What is a Campaign Recap & Why You Need It
http://eCommerceBadassery.com/11
How to Set and Accomplish Goals Like an eCommerce Badass
http://eCommerceBadassery.com/41
Links Mentioned
Shipstation
http://eCommerceBadassery.com/shipstation
Read the Full Transcript
eCommerceBadassery.com/63
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jun 01, 2021
Tuesday Jun 01, 2021
iOS14 got you down? If you’ve been running Facebook ads for your eCommerce store or have been thinking about getting started, the latest iOS Apple update has probably got you stressed! The industry has been buzzing for a while, worrying that this was going to be the death of Facebook Ads.
Yes, there are going to be some changes… and we are going to have to make some adjustments to our strategy and analysis, but it’s not going to be a digital marketing apocalypse.
Tune into this week’s episode where I break down everything you need to know, including how to make sure you’re able to properly track the success of your ads.
What You’ll Learn:
What the iOS14 change REALLY means for you.
How to get better data about your ads than Facebook can give you.
How you can STILL retarget your customers even if they've opted out of tracking by Facebook.
Links Mentioned
How iOS14 Will Affect Facebook Ads
https://www.facebook.com/business/help/331612538028890?id=428636648170202
Must-Do Steps for Facebook Ads and iOS14 - Your Ads Won’t Run if Don’t Update This
https://www.facebook.com/business/help/721422165168355
Facebook Conversion API: https://www.facebook.com/business/news/how-conversions-api-gets-businesses-closer-to-customers
Facebook Conversion API for Shopify
https://www.facebook.com/business/m/conversions-api-shopify
Shopify / Facebook Sales Channel & Conversion API: https://www.facebook.com/business/m/conversions-api-shopify
WooCommerce / Facebook Plugin & Conversion API : https://www.facebook.com/business/m/conversions-api-woocommerce
Using UTM Parameters on Facebook Ads
https://www.facebook.com/business/help/1016122818401732
Episodes Mentioned
Privacy Policy
http://eCommerceBadassery.com/37
UTM Parameters
http://eCommerceBadassery.com/50
Read the Full Transcript
eCommerceBadassery.com/62
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday May 25, 2021
Tuesday May 25, 2021
How do you get customers to rave about you, shop with you again and again, and build a long-term sustainable business? By offering an amazing customer experience. In this week’s episode I’m sharing the 3 things I learned about business from my recent vacation + share some additional tips, tricks, and resources so you can do this in YOUR business too.
What You’ll Learn
3 Big Ideas for an Amazing Customer Experience
How to Get More Out of Your Employees
Why Being Good at Creating the Product You Sell Doesn’t Mean You’ll be Good at Running a Business
Links Mentioned
The eMyth Revisited Excerpt
https://cdn2.hubspot.net/hub/60274/content-pdf/systems-michaelgerber.pdf
The eMyth Revisited Book
https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
The Service Profit Chain Excerpt
https://thriveglobal.com/stories/this-22-year-old-book-proved-that-happy-employees-equals-better-profits/
The Service Profit Chain Book
https://www.amazon.com/Service-Profit-Chain-James-Heskett/dp/0684832569
The Resort
https://en.valentinmaya.com/
Read the Full Transcript
eCommerceBadassery.com/61
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo