Tuesday Sep 21, 2021
78. How I Got Over My Fear of Live Video
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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Episodes
Episodes
Tuesday Sep 14, 2021
Tuesday Sep 14, 2021
Last week I had the pleasure of being a speaker at the Invisible to Six Figures Retreat hosted by Nicole Diedrich. It was an awesome educational event giving the attendees a 360-degree view of entrepreneurship with the goal of helping them excel in their business and ultimately their life.
And while I myself was on the virtual stage as a speaker, I couldn’t help but learn a few things along the way and that’s what I’ll be sharing with you today!
What You’ll Learn
Common hangups that every entrepreneur has regardless of success
How to reverse engineer your business growth with one quick calculation
How to get more traffic to your website and increase your AOV
Episodes Mentioned
Episode 4. Quick Wins For Ecommerce Success
https://ecommercebadassery.com/04/
Episode 7. The #1 Reason You’re Not Able To Pay Yourself
https://ecommercebadassery.com/why-you-cant-pay-yourself/
Episode 36. How To Charge Sales Tax For Your Ecommerce Business
https://ecommercebadassery.com/how-to-charge-sales-tax-for-ecommerce/
Episode 49. Increase Your Ecommerce Revenue With Cross-sells & Upsells
https://ecommercebadassery.com/increase-your-ecommerce-revenue-with-cross-sells-upsells/
Read the Full Transcript
http://eCommerceBadassery.com/77
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Sep 07, 2021
Tuesday Sep 07, 2021
eBay is the original online marketplace for product sellers, but it’s come a long way from its inception. More than just a place to hock your old clothes and accessories, eBay gives you access to buyers all over the world who are looking for that special item. Tune into this episode where I talk to Kristi Diemoz, the Sr. Manager of Seller Marketing at eBay where she shares what sets eBay apart from other marketplaces, who it’s for, and all the things you need to know to decide whether or not it’s the place for your eCommerce business
What You’ll Learn
Who shops on eBay and what audience you would be in front of
What types of businesses and products do well on the eBay platform
Why you should consider eBay even if you’re not sure about it
How you can use eBay for your international operations
Learn More About Selling on eBay
eBay for Business Podcast
https://community.ebay.com/t5/eBay-for-Business-Podcast/bg-p/eBay_Podcast_GHblog-board
eBay Sellers Facebook Page
https://www.facebook.com/eBayForBusiness/
eBay Community
https://community.ebay.com/
eBay Seller Central
https://pages.ebay.com/seller-center/index.html
Promoted Listings on eBay
https://pages.ebay.com/seller-center/listing-and-marketing/promoted-listings.html
Terapeak Insights Tool on eBay
https://pages.ebay.com/seller-center/listing-and-marketing/terapeak.html
Maker Offers to Buyers on eBay
https://pages.ebay.com/seller-center/listing-and-marketing/offer-to-buyers.html
Episodes Mentioned
Episode 20: The Power Of A Pre-launch And Thriving In A Crowded Market With Jessica Principe Of All Girl Shave Club
https://ecommercebadassery.com/power-of-a-pre-launch-and-thriving-in-a-crowded-market/
Read the Full Transcript
eCommerceBadassery.com/76
Tuesday Aug 31, 2021
Tuesday Aug 31, 2021
Email marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall.
What You’ll Learn
The 7 Main elements to test in your email marketing
How to actually execute these tests
How to identify the winners of these tests
Episodes Mentioned
Episode 3: Make Money on Autopilot with These Must-have Email Automations
https://ecommercebadassery.com/email-automations-for-ecommerce/
Episode 19: eCommerce Benchmarks To Gauge Your Success
https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
Episode 67: Major Updates Coming To Shopify – Online Store 2.0 And What It Means For Ecommerce Merchants
https://ecommercebadassery.com/shopify-unite-updates-2021/
Episode 68: Must-Have Email Segments For eCommerce
https://ecommercebadassery.com/email-segments-for-ecommerce-email-marketing/
Episode 71: How To Create An Ecommerce Product Page That Converts With Reese Spykerman
https://ecommercebadassery.com/ecommerce-product-pages-that-convert/
Read the Full Transcript
http://eCommerceBadassery.com/75
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Aug 24, 2021
Tuesday Aug 24, 2021
Step 3 in a kick-ass Holiday Campaign is promotion. Now that you’ve figured out what you’re doing and you’ve got all your ducks in a row it’s time to shout it all from the rooftops!
In this week’s episode, we’re going to walk through how to figure out what sales you should run in your business, how to actually promote them to your customers, and my favorite way to manage graphic needs for an eCommerce business during Q4.
What You’ll Learn
How to figure out what promotions make sense for YOUR business
How to make sure your email list is prepped & primed for Q4
Know where to show up to make the biggest impact in your business
Links Mentioned
http://eCommerceBadassery.com/holiday
http://eCommerceBadassery.com/canva
Episodes Mentioned
http://eCommerceBadassery.om/72
http://eCommerceBadassery.com/73
Read the Full Transcript
http://eCommerceBadassery.com/74
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Aug 17, 2021
Tuesday Aug 17, 2021
Step 2 in the process of planning a kick-ass Holiday campaign is all about preparation. Now that you know what you’re doing… It's time to prep for it. We’re talking all about how to set your team up for success, how to create a kick-ass experience for your customers, and how to avoid any major tech headaches that might derail your overall success.
What You’ll Learn
How to make sure your tech is ready to take on the increased traffic & sales
Easy ways to prep your team and keep things running smoothly
Quick tips + tricks for creating a kick-ass experience for your customers
Links Mentioned
http://eCommerceBadassery.com/holiday
Episodes Mentioned
http://eCommerceBadassery.om/72
Read the Full Transcript
http://eCommerceBadassery.com/73
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Aug 10, 2021
Tuesday Aug 10, 2021
Yep, we’re talking about the eCommerce holiday season. Q4 is coming faster than you think so tune into this week’s episode to get a jumpstart on your planning. Start early so you don’t have to stress later!
This week’s episode is a replay in that the main content is the same as last year’s episode but it is a fresh recording to reflect what we might expect for 2021 vs. 2020.
What You’ll Learn
My favorite tool for figuring out what does + doesn’t work in your business
Your next steps for planning an amazing Holiday campaign
What to expect and prepare for going into the busiest shopping season of the year
Links Mentioned
http://eCommerceBadassery.com/holiday
Episodes Mentioned
Episode 11: What is a Campaign Recap & Why You Need One
http://eCommerceBadassery.com/11
Read the Full Transcript
http://eCommerceBadassery.com/72
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Aug 03, 2021
Tuesday Aug 03, 2021
One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson.
So, what’s in a product page that actually converts? That’s what we’re diving into today with my guest, Reese Spykerman. eCommerce conversion expert and copywriter.
What You’ll Learn
What it takes to create a product page that does the selling for you
The common mistakes you’ll want to avoid when creating your product page
The best way to figure out what words will actually get your customers to buy
Links Mentioned
ImageOptim for Mac
https://imageoptim.com/mac
Kraken.io
https://kraken.io/
Episodes Mentioned
Major Changes Coming to Shopify!
https://ecommercebadassery.com/shopify-unite-updates-2021/
Connect With Reese
Freebie - Persuasive Product Description Roadmap
https://www.designbyreese.com/roadmap/
Website http://designwithreese.com
Read the Full Transcript
eCommerceBadassery.com/71
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jul 27, 2021
Tuesday Jul 27, 2021
Have you ever looked at another eCommerce business owner and thought, “Wow! They’ve really got it all together” or “If I can just get to this next revenue level all will be right in my business.”
I hear business owners say things like this all the time… but after working with so many successful entrepreneurs I know not everything is as it seems. Today we’re running through 9 lessons learned from the students of the eCommerce Badassery Megamind.
What You’ll Learn
What all entrepreneurs have in common, no matter what level they’re at
The ways you might be getting in your own way
The best way to grow as a leader & a business owner
Links Mentioned
eCommerceBadassery.com/megamind
Read the Full Transcript
eCommerceBadassery.com/70
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy