eCommerce Badassery

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Episodes
Episodes



Tuesday Jan 04, 2022
93. All the Ways to Grow Your eCommerce Business in 2022
Tuesday Jan 04, 2022
Tuesday Jan 04, 2022
Raise your hand if you want to grow your eCommerce Business in 2022? I'm pretty sure that at least 99% of your want to, that's why you're here, right?
But it’s not enough to just say, hey I want to increase my sales by 20%, you have to be able to articulate how you’re going to do that so you can build out an action plan and actually achieve those goals.
Today we’re talking about all the growth levers you have at your disposal so you can decide which match up with your initiatives for the year and hit the ground running.
What You’ll Learn
How to calculate and set realistic revenue and profit goals in your business
The 5 key performance indicators (KPIs) that you can leverage to reach your revenue and profit goals
Ideas to increase your traffic, conversion, average order value, and gross margin
Links Mentioned
The Lounge by eCommerce Badassery: A Membership for eCommerce Business Owners
http://ecommercebadassery.com/membership
eCommerce Badassery Facebook Group
http://bit.ly/eCommBadassery-FacebookGroup
Selly
https://selly.io/
PirateShip
https://www.pirateship.com/
Shipstation
https://ecommercebadassery.com/shipstation
Episodes Mentioned
ep 91. Fb Ads For Ecommerce After Ios14 With Nicole Diedrich
https://ecommercebadassery.com/facebook-ads-ecommerce-after-ios14/
ep 71. How To Create An Ecommerce Product Page That Converts With Reese Spykerman
https://ecommercebadassery.com/ecommerce-product-pages-that-convert/
ep 49. Increase Your Ecommerce Revenue With Cross-sells & Upsells
https://ecommercebadassery.com/increase-your-ecommerce-revenue-with-cross-sells-upsells/
ep 30. High-margin Digital Products For Product-based Businesses
https://ecommercebadassery.com/high-margin-digital-products-for-product-based-businesses/
ep 19. eCommerce Benchmarks To Gauge Your Success
https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
Read the Full Transcript
eCommerceBadassery.com/93
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Dec 28, 2021
92. The Secret to Making Progress in Your Business: Everyone Needs This
Tuesday Dec 28, 2021
Tuesday Dec 28, 2021
Raise your hand if you struggle to make progress in your business? Maybe you have a never-ending to-do list, projects you never seem to get around to or you just can’t make decisions because you’re all up in your head all the time…
You’re not alone. But there is something you can do about it. Drum roll, please…
It’s called accountability. I know… it SEEMS really obvious, right? Like duh, we need to hold ourselves accountable. But we know… that’s so much easier said than done.
In today’s episode, I’m sharing all the ways I’ve proven to myself how important accountability is, why it’s important for you, and how you can find it!
What You’ll Learn
The trick for finally getting things done in your business
Why being accountable to yourself and your business is just as important as being accountable to your team and your customers
Why making connections with people is so important for the development of your business
Links Mentioned
The Lounge by eCommerce Badassery: A Membership for eCommerce Business Owners
http://ecommercebadassery.com/membership
eCommerce Badassery Facebook Group
http://bit.ly/eCommBadassery-FacebookGroup
Episodes Mentioned
How to Set & Accomplish Goals Like a Badass
http://ecommercebadassery.com/41
FB Ads for eCommerce with Nicole Diedrich
http://ecommercebadassery.com/91
How to Create Ads that Your Customers Want to Click
http://ecommercebadassery.com/64
Read the Full Transcript
eCommerceBadassery.com/92
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Dec 14, 2021
Tuesday Dec 14, 2021
What do you wish you knew BEFORE you started your business? It’s so easy to look back and wish you’d done something differently. That’s why I asked the eCommerce Badassery Facebook Group what they wished they’d done before starting their business.
Whether you’re just getting started or you’re already established, there is sure to be a quick little lesson or aha moment for you!
What You’ll Learn
Top tips from established eCommerce business owners
Why you should always consider scalability before implementing new processes
Why inventory management should be a top priority
The importance of testing and getting feedback on your products
Links Mentioned
The Lounge by eCommerce Badassery: A Membership for eCommerce Business Owners
http://ecommercebadassery.com/membership
Limbo Imports
https://limboimports.com/
Eye Candy Balloons
https://www.eyecandyballoons.com/
Modesty Marketplace
https://www.modestymarketplace.co/
Christina Kober
https://christinakober.com/
Lotus Energy Drinks
https://lotusenergydrinks.com/
Episodes Mentioned
Episode 3. Make Money on Autopilot With These Must-Have Email Automations
http://ecommercebadassery.com/03
eCommerce Benchmarks to Gauge Your Success
http://ecommercebadassery.com/19
List Building for eCommerce
http://ecommercebadassery.com/43
Read the Full Transcript
eCommerceBadassery.com/90
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Dec 07, 2021
89. What We Learned About eCommerce in 2021 + How to Win in 2022
Tuesday Dec 07, 2021
Tuesday Dec 07, 2021
2021 has been another year where we had to expect the unexpected. While many of us, somewhat naively, anticipated a return to a kind of “new normal” that just hasn’t been the case. Instead, this year has once again required us to be nimble enough to pivot, lean into our communities for support and adapt to new ways of doing things.
In today’s episode, we’re talking about everything we’ve seen happen in retail and eCommerce throughout 2021 and what we can expect for 2022.
What You’ll Learn
Why you should look at Q4 as a whole, not just at your Black Friday weekend results
The type of content consumers will continue to prefer in 2022
Why email will still be a super important marketing channel, in spite of iOS15
Why 2022 might be the year to give SMS marketing a try
Why Facebook Ads are STILL powerful and should not be ignored
Links Mentioned
The Lounge by eCommerce Badassery: A Membership for eCommerce Business Owners
New York Post: 2021 Cyber Monday, Black Friday sales dip from last year
Klaviyo: Black Friday Weekend Results
Episodes Mentioned
11: What’s A Campaign Recap & Why Do You Need It
How to Create Ads That Your Customers Will Click Lauren Scwartz of Loft325
Why You Might Be Doing Social Media Wrong & How To Do It Right With Katie Wight
Read the Full Transcript
eCommerceBadassery.com/89
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Nov 30, 2021
88. Your Top Questions & My Best Advice
Tuesday Nov 30, 2021
Tuesday Nov 30, 2021
You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics.
Check the timestamps below to skip to the questions you care most about!
What You’ll Learn
How to get more traffic to your website?
Should you do FB ads, will they make you more money? (8:35)
How can you grow your email list with people who actually want to buy from you? (11:18)
How should you segment your email list and scale your email marketing? (16:32)
Should you upgrade to Shopify Plus? (19:56)
Links Mentioned
Prehook Quiz App for Shopify
https://prehook.com/
The Lounge by eCommerce Badassery: A Membership for eCommerce Business Owners
http://ecommercebadassery.com/membership
Episodes Mentioned
Traffic Builders
How to Drive Traffic to Your eCommerce Website
http://ecommercebadassery.com/56
Why SEO Matters and How to Do it
http://ecommercebadassery.com/06
How to Get More Awareness & Visibility For Your eCommerce Store
http://ecommercebadassery.com/12
How to Get Customers Closer to Making a Purchase + Grow Your Email List
http://ecommercebadassery.com/13
Should you Have a Blog for Your eCommerce Website
http://ecommercebadassery.com/45
How to Do Influencer Marketing the Right Way with Cody Wittick
http://ecommercebadassery.com/57
How to Increase SEO Click-Throughs (Neil Patel + ClickFlow)
http://ecommercebadassery.com/59
How to Do Affiliate Marketing for Your eCommerce Business
http://ecommercebadassery.com/66
Social Media for eCommerce with Katie Wight
http://ecommercebadassery.com/85
The Magic of Referral Marketing with Referral Candy
http://ecommercebadassery.com/80
Facebook Ads
How iOS14 Will Affect Your Facebook Ads & What to Do About It
http://ecommercebadassery.com/62
How to Create Ads That Your Customers Will Click Lauren Scwartz of Loft325
http://ecommercebadassery.com/64
Email Marketing
Make Money on Autopilot With These Must Have Email Automations
http://ecommercebadassery.com/03
How to Get Repeat Purchases For Your eCommerce Store
http://ecommercebadassery.com/15
eCommerce Benchmarks to Gauge Your Success
http://ecommercebadassery.com/19
Non-Salesy Email Ideas for Product-Based Businesses
http://ecommercebadassery.com/31
Product-focused Email Ideas for Your eCommerce Business
http://ecommercebadassery.com/32
List Building for eCommerce
http://ecommercebadassery.com/43
Creating an Email Marketing Calendar
http://ecommercebadassery.com/44
How to create better converting emails
http://ecommercebadassery.com/46
52. 10 Mistakes You Might Be Making with Your Email Marketing
http://ecommercebadassery.com/52
Must-Have Email Segments for eCommerce
http://ecommercebadassery.com/68
7 Ways to Improve Your Email Marketing & Increase Your eCommerce Revenue
http://ecommercebadassery.com/75
Read the Full Transcript
eCommerceBadassery.com/88
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Nov 23, 2021
Tuesday Nov 23, 2021
How much effort do you put into actually reflecting on your promotions? Or do you put in all the time, energy, and effort to run the promo without actually figuring out whether or not it works?
If you're not looking at your numbers and confirming what did and didn't work, how do you know what to repeat or do better next time?
In this week’s episode, I’m sharing my favorite tool for recapping your efforts so you know the best way to move forward.
What You'll Learn
The 3 most important questions you should ask yourself after every big campaign
The numbers you want to look at to determine if your campaign was a success
How to keep track of all your efforts so you can easily reference past performance and do better next time.
Side Note: This is a replay from one of my first episodes, #11 to be exact. Notice how sloooowwww I talked? Here's just a nice reminder that if you're not a little embarrassed by your first version of something, you probably waited too long to get it out there. :)
Read the Full Transcript
eCommerceBadassery.com/87
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Nov 16, 2021
86. 3 Pillars to Business Success - The Desired Brand Effect with Tracy Matthews
Tuesday Nov 16, 2021
Tuesday Nov 16, 2021
How do you stand out in a saturated eCommerce market and get to the next level of business?
It takes a few things, including attracting the right people to your brand, ensuring that people have a great experience before and after they buy, getting the right systems and automation in place, as well as having the right support as you grow.
It sounds like a lot, but my guest this week, Tracy Matthews, has developed a unique framework that addresses all those things. The Desired Brand Effect is the 3 pillar methodology she created while struggling in her first business and now uses to help thousands of students build the business of their dreams.
WHAT YOU’LL LEARN
The Desired Brand Effect 3 pillar methodology will help get you to the next level of business no matter what level you’re at
How you can use the core pillars to refine your business processes and dialing in your brand experience
Why understanding the core pillars will help you troubleshoot some of the issues in your business
Connect With Tracy
GET THE BOOK: DesiredBrandEffect.com
Thrive By Design Podcast: FlourishThriveAcademy.com/podcast
Tracy's Instagram: Instagram.com/tracymatthewsny
Flourish & Thrive Instagram: Instagram.com/flourish_thrive
Facebook Group: FlourishThriveAcademy.com/FBgroup
Read the Full Transcript
eCommerceBadassery.com/86
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad.
Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on.
And when we realize we can’t manage it all on our own, we think maybe I should just outsource this?
Today’s guest is Katie Wight, founder of social media marketing agency KW content. She shares why she thinks eCommerce businesses should manage their social media in-house, why she thinks hashtags are a waste of time, and her tried and true strategies for creating exponential growth for her clients.
What You’ll Learn
Why eCommerce brands should manage their social media in-house, according to a social media agency owner
Why hashtags are a waste of time
What most of us are doing wrong in terms of content creation and what to do instead.
Links Mentioned
Business Facebook Page: https://www.facebook.com/kwcontent
Strong Brand Social - Free Facebook Group: https://www.facebook.com/groups/2601904590067696
Business Instagram: https://www.instagram.com/kwcontent/
Personal LinkedIn: https://www.linkedin.com/in/kate-wight-she-her-46985024/
FREE MASTERCLASS: https://strongbrandsocialcsa.com/webinar-registration-021622118283858
Strong Brand Social Express: https://www.strongbrandsocial.com/express
Content Strategy Accelerator: https://www.strongbrandsocial.com/csa_salespage
Read the Full Transcript
eCommerceBadassery.com/85
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy


