Tuesday Apr 19, 2022
121. What I Learned About Business While Buying my First Home
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
![120. [BIZ BITE] What Email Metrics are Impacted by iOS15?](https://pbcdn1.podbean.com/imglogo/image-logo/7528525/Ecommerce_Badassery_Podcast_Cover_New77l3k_300x300.jpg){kind=logo}
Thursday Apr 14, 2022
Thursday Apr 14, 2022
iOS15 was released almost a year ago but there's still a little confusion on how that affects your email metrics, so today we're clearing up that confusion and sharing what has changed with email reporting and the new benchmarks you'll want to aim for.
What You’ll Learn
How open rates are affected by iOS15
What the new open rate benchmark is
What metrics are NOT affected by iOS15
Episodes Mentioned
65. iOS15 is Hiding Email Open Rates. What this Means for Your eCommerce Business.
http://ecommercebadassery.com/65
75. 7 Ways to Improve Your Email Marketing & Increase Your eCommerce Revenue
http://ecommercebadassery.com/75
Read the Full Transcript
http://ecommercebadassery.com/120
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Apr 12, 2022
Tuesday Apr 12, 2022
You’re listening to this podcast to learn all the ins and outs of running an eCommerce business, but have you ever thought of appearing as a guest on one yourself?
In today’s episode, we're talking about how can you use podcast guest spots and podcast advertising to help grow your product-based business and the best ways to approach finding a show that is going to have your ideal customers listening to it.
What You’ll Learn
The main ways that product-based businesses can use podcasting into their marketing strategy
The difference between advertising on a show and partnering with a podcaster
How product-based business owners can find guest spots on other podcasts
Episodes Mentioned
47. From the Kitchen Floor to a 7-Figure B Corp Brand: How Kristi Soomer Built Encircled With No Fashion Experience
http://ecommercebadassery.com/47
66. How to Do Affiliate Marketing for Product-Based Businesses
http://ecommercebadassery.com/66
103. What to Expect When Working with Creators + Tips & Tricks for Making Reels Easier with Harley Jordan
http://ecommercebadassery.com/103
105. PR for Product-Based Businesses with Nora Wolf
http://ecommercebadassery.com/105
Connect with Noemi & Gabor
Website: https://www.podcastconnections.co/
LinkedIn: https://www.linkedin.com/in/noemiberes/
Twitter: https://twitter.com/NoemiBeres
Read the Full Transcript
http://ecommercebadassery.com/119
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Apr 07, 2022
Thursday Apr 07, 2022
If only you had a crystal ball to tell you the best day and time to send your marketing emails so they made the biggest impact and generated the most revenue…
Well, you sort of do and it’s in today’s episode. After sending millions of emails I’m sharing the days and times I’ve seen the most revenue generated plus giving you a few tips and tricks on how you can figure out what is best for your business and customer.
What You’ll Learn
How to determine the best day and time for YOU to send emails
The best days and times to send emails in my experience
How you can test your email sending strategy and what metrics to consider
Episodes Mentioned
104. How Many Emails Should I Send Per Week in My eCommerce Business?
http://ecommercebadassery.com/104
Read the Full Transcript
http://ecommercebadassery.com/118
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!
Here’s what you’ll learn:
Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategy
When to update your Shopify theme
Plus a bonus tip on optimizing your mind
Episodes Mentioned
Episode 39 - 5 Things You Can Do to Step into Your Role as CEO
eCommerceBadassery.com/39
Episode 44 - Creating an Email Marketing Calendar
eCommerceBadassery.com/44
Episode 38 - Sales Tax for eCommerce
eCommerceBadassery.com/36
Episode 37 - Mini-Episode: Privacy, GDPR, CCPA, Oh My!
eCommerceBadassery.com/37
Read the Full Transcript
eCommerceBadassery.com/117
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Mar 31, 2022
Thursday Mar 31, 2022
So you've landed your first big retailer meeting and you can already see the dollar signs and the clout that comes with being featured in a store like theirs...
But, working with big retailers isn't always all it's cracked up to be. In today's BIZ BITE episode, we're talking about how you can prepare your mindset for this meeting and the boundaries you'll want to set for yourself and your business.
What You’ll Learn
The #1 mindset tip when going into ANY negotiation
The 2 policies you'll want to have in place before you sell wholesale
How to avoid getting financially screwed by big retailers
Links Mentioned
Factoring Company
https://www.nerdwallet.com/article/small-business/factoring-company
Invoice Financing
https://www.nerdwallet.com/article/small-business/invoice-financing
Resolve Pay
I have not worked with them, please do your own research and due diligence.
https://resolvepay.com/
Episodes Mentioned
How to Sell Wholesale with Katie Hunt
http://ecommercebadassery.com/51
3 Pillars for Business Success with Tracy Matthews
http://ecommercebadassery.com/86
Read the Full Transcript
http://ecommercebadassery.com/115
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Mar 29, 2022
Tuesday Mar 29, 2022
The thought of starting a business from scratch is overwhelming to say the least but hanging out with so many eCommerce entrepreneurs has got me thinking about starting another product-based business lately. And even though I’m not exactly sure what product it would be, I know exactly what I would do.
Join me this week as I break down the steps I would take to set up a new brand, build a website and create a memorable customer experience. I also dive into my marketing strategy and timeline for launching a new eCommerce brand.
What You’ll Learn
A step-by-step launch timeline for a new eCommerce business
Key steps to take before launching a new brand or product
How to keep customers engaged and coming back after you’ve launched your product
Episodes Mentioned
Facebook Groups for eCommerce Businesses
http://ecommercebadassery.com/29
How To Create Strategic Product Packaging That Sells Your Product + Encourages Word Of Mouth Advertising With Whitney Zimmermann
https://ecommercebadassery.com/113
The Power Of Quizzes + Zero Party Data With Gen Furukawa
https://ecommercebadassery.com/quizzes-for-ecommerce/
How to Build Your Email List with Instagram DM Automation with Mike Yan of ManyChat
https://ecommercebadassery.com/109
Links Mentioned
Shopify
https://www.shopify.com/
Klaviyo
https://ecommercebadassery.com/klaviyo
Selly
http://selly.io/
Stamped
http://ecommercebadassery.com/stamped
Gorgias
http://ecommercebadassery.com/gorgias
Read the Full Transcript
http://ecommercebadassery.com/115
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Mar 24, 2022
Thursday Mar 24, 2022
You spend so much time marketing your eCommerce business, but how do you know if those efforts are actually paying off?
In this week’s BIZ BITE episode I’m sharing 3 super powerful reports available in Google Analytics that will help you better understand your customer’s journey and which marketing channels are actually driving revenue for your business.
If you just cringed when I said Google Analytics I encourage you to stick with me because it’s a powerful tool you need to understand if you want to to be a successful eCommerce CEO. And don’t worry, I’m breaking down what to look for and even have something special for you to help you learn the platform.
What You’ll Learn
The 3 most important reports to understand your marketing efforts
Why Shopify reports aren’t enough
Why it’s important to understand all the steps your customer takes before quitting a marketing method
Links Mentioned
Google Analytics Crash Course
http://ecommercebadassery.com/data
Read the Full Transcript
http://eCommerceBadassery.com/114
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Mar 22, 2022
Tuesday Mar 22, 2022
You’ve spent a lot of time and effort creating an incredible product that ticks all of the boxes … but what about your packaging? Have you thought about what it will look like when you wrap it up and send it to your customer? And if you have, are you making sure it’s strategic?
This week Whitney Zimmerman, Founder of packaging and brand design studio the WildHive, joins us to talk all things strategic packaging. We deep dive into the 3 pillars you need to implement when coming up with your product packaging and how to use the box your product comes wrapped in as a key marketing tool to encourage word-of-mouth advertising from your customer.
What You’ll Learn
The 3 pillars of strategic packaging design and how to use each one to create packaging that stands out
How to use your packaging as a strategic and effective marketing tool that encourages word-of-mouth sharing
The most common packaging mistakes businesses make and how you can avoid them
Episodes Mentioned
Episode 99. The Keys To Scaling Your eCommerce Business With Brian Burke https://ecommercebadassery.com/how-to-scale-ecommerce-business/
Read the Full Transcript
http://eCommerceBadassery.com/113
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy