Thursday Jun 09, 2022
136. [BIZ BITE] How Long Should I Run a Sale or Promotion in My eCommerce Business?
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Jun 07, 2022
Tuesday Jun 07, 2022
Anyone who has ever run a Facebook Ad and even those who haven’t, knows that the introduction of iOS14 rocked the digital advertising world when it limited Facebook’s access to third-party data of its users. One of Facebook’s most powerful tools, lookalike audiences took the biggest hit and while it wasn’t the death of FB advertising altogether, it did mean that we had to revert back to an old school way of targeting… actually knowing our audiences and using Facebook first-party data about them to create audiences.
In the wake of this change, one of the first things I recommended that you do was to collect more of your own first-party data, mostly through your email platform so that you could learn more about what matters to them and figure out what audience interests to target. You can also collect zero-party data, this is like first-party data but it’s more active on the side of your audience. Listen to episode 107 for more details on that.
And that’s still my #1 recommendation for all eCommerce businesses and something you should never stop doing.
But Shopify wants to help too… and they’ve got a little trick up their sleeve called Shopify audiences.
What You’ll Learn
How Shopify Audiences gets its data
How Shopify Audiences attributes sales
Who Shopify Audiences is good for
Episodes Mentioned
62. iOS14 for Facebook Ads + What You Need to Know About it
https://ecommercebadassery.com/ios14-facebook-ads-ecommerce/
88. Your Top Questions: Should You Upgrade to Shopify Plus (19:56)
https://ecommercebadassery.com/common-questions-about-ecommerce/
107. The Power of First-Party Data + Quizzes
https://ecommercebadassery.com/quizzes-for-ecommerce/
Links Mentioned
Stats About How Much Data Shopify Has
https://acquireconvert.com/shopify-statistics/#:~:text=Shopify%20statistics:%20how%20big%20is%20it?
Introducing Shopify Audiences
https://www.shopify.com/partners/blog/shopify-audiences
Shopify Audiences Privacy Documentation
https://help.shopify.com/en/manual/promoting-marketing/shopify-audiences/shopify-audiences-privacy
Shopify’s Customer Privacy App
https://apps.shopify.com/customer-privacy-banner
Understanding Why Shopify Audiences Aren’t in Violation of iOS14 Privacy
https://mobiledevmemo.com/with-its-audience-product-is-shopify-creating-a-content-fortress-as-a-service/
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jun 02, 2022
Thursday Jun 02, 2022
How do you time your email collection pop-up for optimum conversions and email signups?
There isn't a one-size fits all timing, but let's talk through a good starting point and how you can determine the ideal timing for your business.
Read the Full Episode Transcript
http://ecommercebadassery.com/134
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday May 31, 2022
Tuesday May 31, 2022
Whether you're talking about email marketing, social media content, or website conversion, adding this simple type of content will convert more visitors into buyers.
If there’s an episode that you’re going to take immediate action from, this is the one!
Here’s what you’ll learn:
How to help your customers make a buying decision
What resources you already have to figure out what your customer wants
How to properly test changes in your website to ensure they’re having a positive impact
Read the Full Transcript
eCommerceBadassery.com/133
Episodes Mentioned
Ep. 9. How to Get More Done In Less Time
ecommercebadassery.com/09
Ep. 40. How to Uncap Your Growth & Increase Your Product Sales
ecommercebadassery.com/40
Ep. 42. Understanding & Speaking to Your Ideal Customer
ecommercebadassery.com/42
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday May 26, 2022
Thursday May 26, 2022
Sometimes your life and business don't align, and until you have a team to manage your eCommerce business while you're away, you might have to temporarily shut down operations so you can take a real vacation. So... what do you do? Let's talk about it.
What You’ll Learn
What to do if you're going on vacation and don't have anyone to ship orders while you're away
Links Mentioned
The Lounge: Membership for eCommerce Business Owners
Read the Full Episode Transcript
http://ecommercebadassery.com/132
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday May 24, 2022
Tuesday May 24, 2022
There's a lot of misinformation on the internet about what really causes your emails to land in someone's spam folder so today we're going to talk about what you really need to know about avoiding the spam folder.
What You'll Learn
Whether or not the email platform you use will affect your email deliverability
What is a dedicated sending infrastructure and if you need one
What causes emails to go to the spam folder
How I improved my email marketing performance
Episodes Mentioned
eCommerce + Email Marketing Benchmarks to Gauge Your Success
https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
Non-Salesy Email Ideas for Your Product-Based Business
https://ecommercebadassery.com/non-salesy-email-ideas-product-based-businesses/
Product-Focused Email Ideas for Your eCommerce Business
https://ecommercebadassery.com/product-focused-email-ideas-for-your-ecommerce-business/
Read the Full Episode Transcript
http://ecommercebadassery.com/131
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday May 19, 2022
Thursday May 19, 2022
Knowing where to put your time, energy and resources can be overwhelming... but I've got a simple way you can decide what to focus on next in your business and a few ideas for how to pick the best strategy based on your current needs.
Links Mentioned
The Lounge: Membership for eCommerce Business Owners
http://ecommercebadassery.com/membership
Episodes Mentioned
93. All the Ways to Grow Your Business in 2022
http://ecommercebadassery.com/93
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday May 17, 2022
Tuesday May 17, 2022
Fulfillment isn't sexy, but it does take up a lot of time and resources in your eCommerce business... so it's worth taking a little time to optimize the process and make sure you're as efficient as possible.
How nice would it be to cut down on the time it takes you to fulfill an order so you could actually increase your orders without increasing your staff?
What You'll Learn
The simple 4-step process to getting your orders out the door as quickly as possible
The 4 most common order picking processes used in eCommerce order fulfillment
How to organize your warehouse for maximum efficiency
How to save money on your shipping costs
Links Mentioned
Shipstation: http://ecommercebadassery.com/shipstation
PirateShip: http://pirateship.com
Episodes Mentioned
How to Get More Done in Less Time
http://ecommercebadassery.com/09
Smooth Operations in Business + in Life
http://ecommercebadassery.com/83
Must-Have Tools for Your eCommerce Business
http://ecommercebadassery.com/94
Read the Full Episode Transcript
http://ecommercebadassery.com/129
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday May 12, 2022
Thursday May 12, 2022
How much traffic is enough traffic for your eCommerce website? Well, it depends. How much money do you want to make in your eCommerce business?
In this episode, I'm sharing a simple calculation that will tell you how much traffic you need to hit your revenue and profit goals!
What You’ll Learn
A 4-step calculation that'll tell you exactly how much traffic you need to hit your revenue and profit goals!
Links Mentioned
http://ecommercebadassery.com/membership
Read the Full Transcript
http://ecommercebadassery.com/128
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy