Tuesday Nov 15, 2022
181. eCommerce Trends 2023: How to Stay Relevant & Compete in the Online Space
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
![180. [BIZ BITE] How to Keep the Momentum after BFCM Weekend](https://pbcdn1.podbean.com/imglogo/image-logo/7528525/eCommerceBadasseryPodcast-2026_300x300.png){kind=logo}
Friday Nov 11, 2022
Friday Nov 11, 2022
With 2 weeks left to shop after the Cyber 5, there is still tons of opportunity to generate revenue for your eCommerce business. Let's talk about how to do it and what to do if you typically struggle to make sales afterward.
Other Helpful Links
What to Do When Business is Slow
https://ecommercebadassery.com/what-do-ecommerce-business-slow/
Show Notes & Transcript
http://ecommercebadassery.com/180
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
As we’re going into the final stretch before the height of the shopping season I wanted to bring a few last-minute things you can implement to capitalize on your increased website traffic.
You work so hard to get attention for your brand and with the natural traffic increases coming your way it makes sense to do everything you can to not only grow your email list to increase the lifetime value of your customers but to also make sure that you're capturing every dollar you can while they're there right now.
Important Links
18. SMS for eCommerce
https://ecommercebadassery.com/sms-marketing-for-ecommerce/
171. How to Bring Back Your Q4 Customer in the New Year
https://ecommercebadassery.com/how-to-bring-holiday-shoppers-back-in-new-year/
Show Notes & Transcript
http://ecommercebadassery.com/179
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Thursday Nov 03, 2022
Thursday Nov 03, 2022
Sustainability is a hot topic in the product space, but how much does your customer care about that and other do-good efforts like charitable donations?
Let's chat about it
Other Helpful Links
Understanding & Speaking to Your Ideal Customer
https://ecommercebadassery.com/ideal-customer/
How to Create Content That Converts
https://ecommercebadassery.com/create-content-that-converts/
The eCommerce Badassery Free Resource Library
http://ecommercebadassery.com/freestuff
Adore Me Sustainability Efforts
https://www.retailbrew.com/stories/2022/10/24/adore-me-s-push-to-become-eco-friendly-isn-t-landing-with-shoppers-but-they-re-doing-it-anyway
Bangs Founder TedX
https://youtu.be/scG4q4xJNOo
Show Notes & Transcript
http://ecommercebadassery.com/178
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
It's the unofficial kick-off of the holiday season which means if you haven't finalized your marketing strategy, now is the time.
When it's coming down to the wire here is how I prioritize and finalize my marketing plans. Tune in for all the details.
Important Links
28. Smooth Operations in Business & Life During Q4
https://ecommercebadassery.com/q4-smooth-operations-in-business-and-life/
72. Replay: How to Plan for Q4 in your eCommerce Business
https://ecommercebadassery.com/plan-for-holiday-season-ecommerce/
73. Replay: How to Prep for a Smooth Holiday Season in Your eCommerce Business
https://ecommercebadassery.com/prep-for-holiday-season-ecommerce/
74. Replay: Promoting Your eCommerce Business in Q4
https://ecommercebadassery.com/promote-ecommerce-business-q4/
153. Get Your eCommerce Business Q4 Ready
https://ecommercebadassery.com/get-ecommerce-business-q4-ready/
155. Q4 Marketing Ideas for Your eCommerce Business
https://ecommercebadassery.com/q4-marketing-ideas-for-your-ecommerce-business/
157. Creating a Black Friday Email Campaign Schedule
https://ecommercebadassery.com/how-to-create-a-black-friday-email-campaign-schedule/
161. How to Calculate Your Traffic Needs & Ad Spend for Q4
https://ecommercebadassery.com/how-much-do-you-need-to-spend-on-facebook-ads/
163. Replay: What to Send to Your Email List to Warm Them Up for Holiday
https://ecommercebadassery.com/warm-email-audience-holiday-season/
169. How to Get Your eCommerce Homepage Holiday Ready
https://ecommercebadassery.com/ecommerce-home-page-holiday-ready/
171. How to Bring Back Your Q4 Customer in the New Year
https://ecommercebadassery.com/how-to-bring-holiday-shoppers-back-in-new-year/
Show Notes & Transcript
http://ecommercebadassery.com/177
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Thursday Oct 27, 2022
Thursday Oct 27, 2022
If someone joins your email list or abandons their checkout during Black Friday weekend, what type of message are they going to receive?
Should that message match whatever your current sales or promotions are? Maybe! Tune in to find out.
Other Helpful Links
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Show Notes & Transcript
http://ecommercebadassery.com/176
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't.
Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal.
As an eCommerce website owner, there are some optimizations you can do to create a better site search experience for your customers and today we're walking through it step-by-step.
Important Links
eCommerce Site Search Statistics
https://www.algolia.com/blog/ecommerce/e-commerce-search-and-kpis-statistics/
Shopify's Native Site Search Functionality
https://help.shopify.com/en/manual/online-store/storefront-search
Show Notes & Transcript
http://ecommercebadassery.com/175
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Thursday Oct 20, 2022
Thursday Oct 20, 2022
If you're trying to grow your Instagram audience and get in front of more of your perfect customer you're probably disheartened by the lack of reach and engagement on Instagram.
You might be wondering how much effort you should be putting into hashtags to increase your visibility on the platform or if it's worth your time. Today I'm breaking down my recent experience so you can decide what's right for you.
Tune in for all the details.
Episodes Mentioned
85. Why You Might Be Doing Social Media Wrong & How to Do It Right with Katie Wight
http://ecommercebadassery.com/85
69. How to Create Content That Converts: The Rocks Method
https://ecommercebadassery.com/69
Other Helpful Links
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Show Notes & Transcript
http://ecommercebadassery.com/174
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
Every great marketer knows the 5 types of marketing content that inspire customers to take action and buy!
In this episode, we'll walk through what the 5 types of content are and how you can apply them to your specific product-based business.
Plus, we'll walk through some examples of how I have used these content types for my clients in their eCommerce email automations.
Important Links
167. How to Increase Your Email Revenue with A/B Testing
https://ecommercebadassery.com/increase-ecommerce-email-performance/
46. How to Use & Measure Objection Handling Content in Your Marketing
https://ecommercebadassery.com/overcoming-customer-objections/
16. Everything You Need to Know About Collecting & Leveraging Social Proof in Your eCommerce Business
https://ecommercebadassery.com/customer-reviews-for-ecommerce/
Show Notes & Transcript
http://ecommercebadassery.com/173
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy