Thursday Oct 13, 2022
172 [BIZ BITE] Does Paying for Ads Increase My Organic Reach on Instagram?
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you.
With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back in the new year.
Having a solid strategy to encourage those repeat purchases is also a great way to bring in some additional revenue during January and February which are typically slower times for retail businesses.
The good news is, this isn't my first rodeo which means I have a few ideas on how you can be intentional about capitalizing on the increased website traffic this holiday season.
Important Links
All Holiday Episodes:
https://ecommercebadassery.com/holidaypodcast
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Show Notes & Transcript
http://ecommercebadassery.com/171
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Thursday Oct 06, 2022
Thursday Oct 06, 2022
As we roll into Q4 and everyone is finalizing their marketing campaigns and promotions, I want to remind you that it’s YOUR business and you get to do shit YOUR way.
Some Lounge members have been asking, what promos should I run?
But the thing is… only you can truly answer that.
Links Mentioned
Badass Holiday Planning Guide
http://ecommercebadassery.com/holiday
Read the Full Transcript
http://ecommercebadassery.com/170
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
It’s officially Q4 friends which means if you haven’t already gotten your ass in gear to set yourself up for success this Holiday season, now is the time.
One of the things we talk about in the Holiday Planning Guide is to dress up your website for the Holiday season to help people get in the mood. Just like retail stores start playing Christmas music (please don’t put music on your website) and dress up their windows, we want to do the same for our websites.
What You’ll Learn
How to optimize your navigation menu based on your product assortment
How to structure your home page to take your customers on a journey
Common mistakes I see on eCommerce websites
How to set up your home page if you're a one-product store or have a small assortment of products
Links Mentioned
Badass Holiday Planning Guide & Holiday Content Prompts + Subject Lines
http://ecommercebadassery.com/holiday
Design Packs App
http://ecommercebadassery.com/designpacks
Episodes Mentioned
All Holiday Podcast Episodes
https://ecommercebadassery.com/holidaypodcast
Read the Full Transcript
http://eCommerceBadassery.com/169
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Sep 29, 2022
Thursday Sep 29, 2022
Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you.
Links Mentioned
Amazon Email Feature: Tailored Audiences
https://www.retaildive.com/news/amazon-email-marketing-merchants-ecommerce/632026/
Etsy & Aweber Integration
https://help.aweber.com/hc/en-us/articles/204031456-How-do-I-integrate-Etsy-with-AWeber-
Etsy Privacy Policy
https://www.etsy.com/legal/privacy/
Read the Full Transcript
http://ecommercebadassery.com/168
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
Email marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall.
What You’ll Learn
The 7 Main elements to test in your email marketing
How to actually execute these tests
How to identify the winners of these tests
Episodes Mentioned
Episode 3: Make Money on Autopilot with These Must-have Email Automations
https://ecommercebadassery.com/email-automations-for-ecommerce/
Episode 19: eCommerce Benchmarks To Gauge Your Success
https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
Episode 67: Major Updates Coming To Shopify – Online Store 2.0 And What It Means For Ecommerce Merchants
https://ecommercebadassery.com/shopify-unite-updates-2021/
Episode 68: Must-Have Email Segments For eCommerce
https://ecommercebadassery.com/email-segments-for-ecommerce-email-marketing/
Episode 71: How To Create An Ecommerce Product Page That Converts With Reese Spykerman
https://ecommercebadassery.com/ecommerce-product-pages-that-convert/
Read the Full Transcript
http://eCommerceBadassery.com/167
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Sep 22, 2022
Thursday Sep 22, 2022
Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you.
Episodes Mentioned
8. Why You Can't Trust Consultants
http://ecommercebadassery.com/08
Read the Full Transcript
http://ecommercebadassery.com/166
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Sep 20, 2022
Tuesday Sep 20, 2022
You may have heard by now that Shopify invested $100 million dollars into the Klaviyo email marketing platform + that Klaviyo will be the official recommended email partner for Shopify Plus Customers.
In addition to that announcement, there have been a few platform updates you’ve probably noticed in the last couple of weeks and they made even more in their Fall 2022 product update announcement.
What You’ll Learn
New + Updated features from Klaviyo
My predictions for what the investment means
Episodes Mentioned
141. Klaviyo Updates from June 2022
http://ecommercebadassery.com/141
Read the Full Transcript
eCommerceBadassery.com/165
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Sep 15, 2022
Thursday Sep 15, 2022
Have you seen the new Facebook Group feature where you can tag all of your members at once and send them a notification? Let's talk about some best practices for this new feature.
Do you have a Facebook Group for your eCommerce Business? If you do, keep listening. If not, check out episode 29 where I walk through why Facebook groups are a good idea for product-based businesses and how to decide what type of group is good for you. And then come back and listen to this one!
Have you
Episodes Mentioned
29. Facebook Groups for Product-Based Businesses
https://ecommercebadassery.com/facebook-groups-for-product-based-businesses/
Read the Full Transcript
http://ecommercebadassery.com/164
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy