Tuesday Aug 23, 2022
157. How to Create a Black Friday Email Marketing Strategy
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
![156. [BIZ BITE] Can I Exclude Items from Shopify Discounts?](https://pbcdn1.podbean.com/imglogo/image-logo/7528525/Ecommerce_Badassery_Podcast_Cover_New77l3k_300x300.jpg){kind=logo}
Thursday Aug 18, 2022
Thursday Aug 18, 2022
In the spirit of Q4 planning, let’s chat about the Shopify discount engine. Often we want to exclude some of your best sellers or holiday products.
Unfortunately, you can’t exclude products from a Shopify discount only include. I love Shopify, but their discount engine definitely leaves a bit to be desired.
But, if you want to be able to exclude specific items or collections from your promo codes on Shopify, tune in to hear a simple workaround to accomplish this.
Read the Full Episode Transcript
http://ecommercebadassery.com/156
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Aug 16, 2022
Tuesday Aug 16, 2022
If there's one time of the year you want to put extra effort in your marketing, it's definitely the holiday season! With Q4 being the biggest shopping time of the year, I'm sharing some fun and unique strategies to help you stand out from the crowd.
What You'll Learn
How to use automation to serve your customers
How to mimic the in-person shopping experience on the Internet
How to not overthink content creation during the holiday season
Links Mentioned
Holiday Content Bundle
http://ecommercebadassery.com/holiday
ManyChat Affiliate Link - Get 30 Days of Pro Free
http://manychat.pxf.io/qnBoJO
Episodes Mentioned
107. The Power of Quizzes for eCommerce
https://ecommercebadassery.com/quizzes-for-ecommerce/
109. Build Your Email List with Instagram DM Automation
https://ecommercebadassery.com/how-to-automate-instagram-dms/
79. Warm Up Your Audience for the Holiday Season
https://ecommercebadassery.com/how-to-grow-your-email-list-and-warm-up-your-audience-for-holiday/
91. FB Ads After iOS14 with Nicole Diedrich
https://ecommercebadassery.com/facebook-ads-ecommerce-after-ios14/
78. How I Got Over My Fear of Live Video
https://ecommercebadassery.com/how-to-get-over-your-fear-of-live-video/
72. How to Plan for the Holiday Season in Your eCommerce Business
https://ecommercebadassery.com/plan-for-holiday-season-ecommerce/
73. How to Prep Your eCommerce Business for the Holiday Season
https://ecommercebadassery.com/prep-for-holiday-season-ecommerce/
74. How to Promote Your eCommerce Business During the Holiday Season
https://ecommercebadassery.com/promote-ecommerce-business-q4/
Read the Full Episode Transcript
http://ecommercebadassery.com/155
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Aug 11, 2022
Thursday Aug 11, 2022
This is a MUST-LISTEN episode for all Shopify + Klaviyo Users
Read the Full Episode Transcript
http://ecommercebadassery.com/154
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
Q4 is closer than you think and the sooner you start planning + prepping, the more successful and less stressed you’ll be. In today’s episode, I share 5 things you’ll want to have in place for the holiday season in your eCommerce business. Consider these non-negotiable and make sure you carve out time between now and September to get these in place.
What You'll Learn
Why planning for Q4 should start in summer
The 5 must-have things you'll want in place in time for the holiday shopping season
The two types of data you can use to create dynamic content
Links Mentioned
Holiday Planning Guide + Holiday Content Bundle
http://ecommercebadassery.com/holiday
Episodes Mentioned
72. How to Plan for the Holiday Season in Your eCommerce Business
https://ecommercebadassery.com/plan-for-holiday-season-ecommerce/
73. How to Prep Your eCommerce Business for the Holiday Season
https://ecommercebadassery.com/prep-for-holiday-season-ecommerce/
74. How to Promote Your eCommerce Business During the Holiday Season
https://ecommercebadassery.com/promote-ecommerce-business-q4/
143. Email Automations for eCommerce
https://ecommercebadassery.com/must-have-ecommerce-email-automations/
49. Increase Your eCommerce Revenue with Cross-Sells + Upsells
https://ecommercebadassery.com/increase-your-ecommerce-revenue-with-cross-sells-upsells/
127 - How to Sell Out Your Next Product Launch
https://ecommercebadassery.com/how-to-launch-ecommerce-product/
139. Switching to GA4 for eCommerce
https://ecommercebadassery.com/switching-to-google-analytics-4-for-ecommerce/
19. eCommerce + Email Marketing Benchmarks
https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
75. 7 Ways to Improve Your Email Marketing
https://ecommercebadassery.com/7-ways-improve-ecommerce-email-marketing-increase-revenue/
149. How to Use Klaviyo Dynamic Content
https://ecommercebadassery.com/how-to-use-klaviyo-dynamic-content/
Read the Full Episode Transcript
http://ecommercebadassery.com/153
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Aug 04, 2022
Thursday Aug 04, 2022
If you launched a new product or collection recently and didn't quite get the results you were hoping for, here is my best advice for what to do next.
Plus, I share a little story of my past launch screw-ups too!
Episodes Mentioned
127. How to Sell Out Your Next Product Launch
Read the Full Episode Transcript
http://ecommercebadassery.com/152
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
How much easier would it be to market your business if you had a bunch of little minions digging through your data + telling you what to do? Okay, maybe not minions because I don't think they were actually that smart. Robots instead? But not the scary terminator kind... cute little tiny ones like this 🤖
Guess what? There's an app for that! It's called Apteo + we're talking all about it on today's podcast. And honestly, even if you don't plan on investing in ANOTHER app right now, Shanif (I'm obsessed with his name) has tips, tricks + insights that you can apply even without his tool. ⚡️
Connect with Shanif Dhanani & Apteo
Twitter: https://www.twitter.com/apteoai
LinkedIn: https://www.linkedin.com/company/apteo-inc
Episodes Mentioned
How to Use Klaviyo Dynamic Content for a Truly Personalized Experience
https://ecommercebadassery.com/how-to-use-klaviyo-dynamic-content/
The Power of Quizzes + Zero Party Data
https://ecommercebadassery.com/quizzes-for-ecommerce/
iOS14 for Facebook Ads + What You Need to Know About it
https://ecommercebadassery.com/ios14-facebook-ads-ecommerce/
Links Mentioned
Get an extended free trial, a 10% discount, and an ROI guarantee!
https://www.apteo.co/lp/ecommerce-badassery-apteo
Read the Full Episode Transcript
http://ecommercebadassery.com/151
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jul 28, 2022
Thursday Jul 28, 2022
Not sure how to find the right influencers or content creators to promote your product-based business?
In today's episode, I'm sharing my favorite ways to identify quality partners that can authentically promote your brand and help you increase your sales.
Episodes Mentioned
103. What to Expect When Working with Content Creators with Harley Jordan
57. How to Do Influencer Marketing the Right Way with Cody Wittick
84. How to Find Influencers from Your Existing Customer Base with Gatsby
Read the Full Episode Transcript
http://ecommercebadassery.com/150
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jul 26, 2022
Tuesday Jul 26, 2022
Do you know what's better than email marketing for eCommerce? Personalized email marketing... and I'm not just talking about inserting someone's first name.
In this episode, I dive into how you can create a truly unique experience for each of your email recipients by tapping into one of Klaviyo's most powerful features, dynamic content.
Links Mentioned
Klaviyo Badassery Tech Tour Course
Read the Full Episode Transcript
http://ecommercebadassery.com/149
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy