eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
Is AI the beginning of the end for authentic businesses... or the biggest opportunity you’ve had in years?
In this episode, we’re digging into the rapid rise of AI, what big brands like Shopify and Duolingo are getting wrong, and why consumers are already feeling burned out by AI overload.
You’ll learn how to leverage AI tools without losing the personal connection you have with your customers.
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Full Episode Show Notes
http://ecommercebadassery.com/335
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jun 24, 2025
Tuesday Jun 24, 2025
If you’re wondering whether you should run a “Not Prime Day” sale for your own store, or if you’re just trying to stay focused amid all the noise... this episode is for you.
We’ll cover:
What Prime Day really does to shopper behavior
A quick + dirty strategy for running your own sale
When it makes zero sense to join the frenzy
How to use this moment to build momentum, or consciously sit it out
The key mindset shift to keep your business on track year-round
Even if you’re not planning to run a sale, the questions and strategy we’re talking through today will help you stay grounded and intentional, no matter what shiny distraction comes next.
Shopify Secrets:
https://checkout.ecommercebadassery.com/shopify-secrets/
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Full Episode Show Notes
http://ecommercebadassery.com/334
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jun 17, 2025
Tuesday Jun 17, 2025
What do you do when you can’t run ads, your social content gets buried, and you’re banned from the usual marketing playbook?
That was my reality at my previous day job. With multiple report cards and important eyes on my results, I had no choice but to make it work.
In this episode, I'm sharing the top lessons I learned (or was reminded of) running a 7-figure eCommerce business. Lessons that still apply today, no matter what you sell or how long you’ve been in business.
We'll Cover:
Why constraints were actually a good thing
The most valuable asset in any eCommerce business
The marketing tactics you might be missing out on
The #1 thing that makes people buy
The real trick to long-term business growth
One of the biggest ways business owners waste time
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Full Episode Show Notes
http://ecommercebadassery.com/333
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jun 10, 2025
Tuesday Jun 10, 2025
That revenue stream you’ve been thinking about adding…is it a smart move or a shiny distraction that is pulling you away from what’s already working in your business?
In this episode, we’re breaking down the difference between strategic vs. reactive expansion — so you can stop chasing growth that doesn’t serve you, and start building with intention.
Whether you’re planning your next big move or feeling stuck in decision overload, this episode will help you pause, evaluate, and move forward with confidence.
Inside the Episode:
Why even “good” ideas can kill your momentum if they’re reactive
Real-world examples of when to expand — and when to rein it in
The questions to ask yourself BEFORE you try something new
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Full Episode Show Notes
http://ecommercebadassery.com/332
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Monday Jun 02, 2025
Monday Jun 02, 2025
How is it June already?! If you’ve been head-down in the day-to-day, this is your reminder to pause and check in on your big-picture goals — because what you do now will make or break your Q4 results.
In this quickie episode, I’m giving you the mindset nudge and tough-love questions you need to refocus for the second half of the year (plus a little story about shiny object syndrome you might just relate to).
Inside the Episode:
Why NOW is the time to do a gut check on your business
3 simple questions to refocus your strategy for Q3 and Q4
How one Lounge member shifted her priorities after a classic shiny object moment
Proof that doing less is almost ALWAYS the right answer
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Full Episode Show Notes
http://ecommercebadassery.com/331
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday May 27, 2025
Tuesday May 27, 2025
Another Shopify Editions release just dropped, and while the new features look flashy, not all of them are worth your time. In this episode, we’re breaking down the updates that will actually move the needle for your store and which ones you can ignore without guilt.
What We Cover:
What Shopify’s new Theme Blocks architecture really means (and if you need to upgrade)
The power (and potential time-suck) of AI block generation inside the theme customizer
Why the new campaign tracking tool might be the most useful update of all
A behind-the-scenes look at multi-class discounts and the apps you’ll need to make them work
What to watch out for if you’re thinking about using Shopify Collective for dropshipping
How POS and Sidekick updates could impact in-person selling and customer service
Key Takeaway: Just because Shopify adds it, doesn’t mean you need to use it. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted.
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Full Episode Show Notes
http://ecommercebadassery.com/330
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday May 20, 2025
Tuesday May 20, 2025
Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year.
While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season.
But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your email list so you can continue to market them throughout the rest of the year.
What does that take? An intentional email list-building strategy.
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Links Mentioned
Content Badassery: https://ecommercebadassery.com/content-badassery
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Get the Full Show Notes
http://ecommercebadassery.com/329
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday May 13, 2025
Tuesday May 13, 2025
ChatGPT Is Getting Into Shopping. Here’s How to Make Sure Your Products Show Up
Search is shifting… again. This time, it’s not Google leading the charge — it’s ChatGPT. In this episode, we’re diving into the new shopping feature inside ChatGPT and what it means for eCommerce businesses like yours.
Inside This Episode, You’ll Discover:
What ChatGPT’s new shopping feature means for eCommerce discovery
How to optimize your product pages so they show up
How gift guides (yours + others’) can fuel AI and search visibility
SEO strategies you can implement right now to future-proof your product visibility
Key Takeaway: The way people discover products online is changing fast, and the brands that get found are the ones who optimize early. If you’ve been putting off SEO, this is your sign to get back on it, because it’s not dead...it’s just evolving.
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Full Episode Show Notes
http://ecommercebadassery.com/328
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683