Tuesday Dec 16, 2025
357. Shopify Editions: Winter 2026 Platform Updates
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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Episodes
Episodes
Tuesday Dec 09, 2025
Tuesday Dec 09, 2025
Are You Ignoring THIS Major Revenue Driver in Your Biz?
It's time to get real about your email marketing strategy.
Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series.
In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin’ you money on autopilot… but only if it’s actually optimized to do that.
From dialing in your campaign strategy to auditing your automations, this episode is packed with practical steps you can take to tighten up your email game before the new year.
👉 Whether you’ve got your automations on lock or you haven’t looked at your flows since 2021… this episode is your kick-in-the-butt reminder to make email a priority again.
What We'll Cover:
How to tell if your email revenue is healthy (or hiding problems)
The right balance between campaigns and automations—and what it says about your biz
What to look for when reviewing campaigns (hint: not just the promos)
The #1 mistake biz owners make when analyzing automations
What to update in your flows beyond just the data (spoiler: branding matters too)
A better metric than “revenue per recipient” to measure performance
Where to start if you feel overwhelmed by all the email “shoulds”
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Full Episode Show Notes
http://ecommercebadassery.com/356
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
Just because BFCM is over doesn’t mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you’re already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan.
I’m walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales.
Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We’re getting scrappy and strategic to finish Q4 strong.
Listen in and get the motivation and tactics you need to keep showing up and selling. There’s still so much potential left in this season.
What We'll Cover:
The one thing you MUST do, even if you ignore everything else
How to increase AOV without discounting
Smart email strategies to drive repeat buys
How to attract last-minute shoppers
Creative ways to promote gift cards
What to do AFTER Christmas to keep making sales
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
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Full Episode Show Notes
http://ecommercebadassery.com/355
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
Save the Date! The Badassery Blitz is back on December 8th ⚡️
Tune in to hear more about the deals coming your way next month!
Get on the Email List
https://ecommercebadassery.com/freestuff
Check Out the Course Pages
AI Brand Brief: https://ecommercebadassery.com/brandbrief/
Content Badassery: https://ecommercebadassery.com/content-badassery
Shopify Secrets: http://checkout.ecommercebadassery.com/shopify-secrets
The Lounge Membership: https://ecommercebadassery.com/membership
Email Badassery: https://ecommercebadassery.com/email-badassery
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
Ever find yourself knee-deep in a to-do list you created for yourself... and then wonder why you're so damn overwhelmed?
You’re not alone, friend.
This week on the eCommerce Badassery Podcast, we’re digging into the trap so many entrepreneurs fall into: doing more just for the sake of doing. If your calendar is full, your projects are piling up, and you can’t remember why you even started half of them… it might be time to take a step back.
If your current plan has you feeling more frazzled than focused, this is your invitation to pause, reassess, and get intentional as hell about what you say yes to.
What We'll Cover:
The common mistake that’s keeping you overwhelmed
Why you should stop assigning yourself work that doesn’t matter right now
A simple rule to decide what stays on your list... and what can wait
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
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Full Episode Show Notes
http://ecommercebadassery.com/354
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
If you’ve logged into Canva lately, you might’ve seen the announcement: you can now design emails and export the HTML to use in your email marketing platform. Sounds cool, right?
But before you dive in and start redesigning all your campaigns in Canva’s new tool, there are a few things you should know.
In this episode, I’m breaking down what this new feature actually looks like in practice, how it works with email platforms like Klaviyo, and a few limitations and quirks that might not be obvious at first glance.
If you’re wondering whether Canva’s email design tool is a game-changer or just another shiny object… this is for you.
Inside this episode:
What Canva’s HTML email designer can (and can’t) do
What happens when you import your Canva email into Klaviyo
A few things to look out for before using this in your biz
The workaround you might consider if you’re feeling adventurous
What to do instead of rushing into a tool just because it’s new
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Full Episode Show Notes
http://ecommercebadassery.com/353
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
Apparently, humans are more motivated to avoid pain than they are to chase pleasure. So instead of giving you a sparkly, motivational pep talk for Q4, I’m flipping the script and hitting you with a little tough love... because nothing kills your holiday sales quite like these common mistakes.
Inside this episode:
The one thing that makes or breaks your holiday offer
Why a super popular holiday promo might actually be hurting your sales
The biggest mistake I still see even seasoned sellers make during a launch
What to remember when you’re worried about emailing “too much”
The move you need to make before December 14th
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Full Episode Show Notes
http://ecommercebadassery.com/352
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
We’re pressing pause on the holiday hustle this week for something a little different — and honestly, really important.
I’m running a quick, anonymous survey called the Product Biz Pulse Check to get a read on what’s working (and what’s not) for product-based business owners right now. The goal? To spot patterns between those who are thriving and those who are struggling — so we can all focus on what truly matters in 2026.
It’ll only take about 5 minutes, and I'll be sharing the results in early December!
Take the survey here: https://ecommercebadassery.com/pulse
Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Let's Connect
Website: http://ecommercebadassery.com
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
One of the biggest questions I get this time of year is whether or not you should update your email automations for Black Friday and the holiday season.
Spoiler alert: my answer hasn’t changed since 2022
Inside this episode:
Whether you really need to update your email automations for Q4
A smarter way to keep your flows seasonally relevant
The one thing you might want to turn off during BFCM
A quick tweak that could boost conversions in your top-performing flows
How to make your holiday products more visible—automatically
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Full Episode Show Notes
http://ecommercebadassery.com/351
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683