eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
Overthinking every move in your biz? You’re not alone.
I’m diving into the real reason you’re not making progress—and spoiler alert, it’s not because you need another course or a better strategy.
We’re talking about what happens when you stop trusting yourself, why imperfect action is often the best kind, and how to start rebuilding that decision-making muscle you had when you first started your business.
It’s a quick pep talk to help you get out of overthinking mode and back into momentum. You’ve got this—now it’s time to act like it.
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Full Episode Show Notes
http://ecommercebadassery.com/324
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
Tariffs Are Changing—Here’s What eCommerce Business Owners Need to Know
Big changes are coming to U.S. trade policy, and yep... they could totally shake up your product-based business. Whether you’re importing goods from China, selling to U.S. customers from overseas, or just trying to keep your margins intact—these new tariffs might hit closer to home than you think.
In this episode of the eCommerce Badassery Podcast, I’m breaking down the latest updates on Trump’s tariff changes, how they could impact your business, and what you can actually do about it.
I’ll walk you through what’s changing with the De Minimis exemption, what this means for small shippers, and why now’s the time to roll up your sleeves and get closer to your numbers, your products, and your customers.
We’re talking negotiation tactics, alternative sourcing strategies, and creative ways to cut costs without sacrificing quality. I’m even sharing how I survived and thrived during the 2009 recession—because we’ve done hard before, and we can do it again.
Whether you manufacture overseas, ship internationally, or just want to stay one step ahead of the chaos... this is a must-listen.
What You’ll Learn:
What the latest U.S. tariff changes mean for product-based businesses
How the De Minimis exemption is changing—and why it matters
Real strategies to protect your margins (even if your costs go up)
How to negotiate smarter with suppliers and get creative with sourcing
Why expanding to international markets outside the U.S. might be your smartest move yet
And why now is the time to stay focused, not freak out
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Full Episode Show Notes
http://ecommercebadassery.com/323
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
Before you tweak your website, or write another Instagram caption… fix this.
There’s one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it.
It’s not flashy. It’s not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it’s supposed to.
In this episode, I’m pulling back the curtain on the most overlooked, high-impact piece of your marketing puzzle—and how to start thinking differently about how you use it.
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Full Episode Show Notes
http://ecommercebadassery.com/322
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
I know your to-do list is already a mile long… but the simple tweaks I’m sharing in this episode are the kind of things that are worth bumping everything else to the bottom of the list.
We’re talking small, strategic changes you can make this week to turn more browsers into buyers—without a full website overhaul, complicated tech, or overwhelm.
If you want to turn more of those browsers into buyers, these 4 simple tweaks are exactly where your focus should be right now
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Full Episode Show Notes
http://ecommercebadassery.com/321
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Simple Messaging Tweaks That Drive eCommerce Conversions
Is your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year.
Discover how to:
Shift which pain points you address without changing your products
Leverage the exact language your customers use (and the jewelry example that proves why it works)
Find the perfect balance between evergreen content and timely, seasonal relevance
Whether you're experiencing growth or looking to optimize your current marketing, these practical messaging adjustments can createan immediate impact on your conversion rates. Learn how to stay connected with your audience and maintain strong engagement regardless of seasonal shifts, trends, or economic changes.
Check Out the AI Brand Brief
https://ecommercebadassery.com/brandbrief/
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Full Episode Show Notes
http://ecommercebadassery.com/320
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
You’re doing all the things—posting on social, tweaking your website, maybe even running ads. But despite all that effort, sales aren’t where you want them to be.
The problem? It’s not just about getting more traffic.
Most eCommerce businesses are leaking sales in places they don’t even realize. The difference between brands that struggle and those that scale? They fix the hidden gaps in their marketing before they become a problem.
In this episode, we’re diving into:✔️ The biggest mistake small business owners make when it comes to growth✔️ How big brands turn casual shoppers into loyal customers (and how you can, too)✔️ What’s keeping your business stuck (and how to break the cycle)
If you’re tired of wondering why customers aren’t buying—or why they buy once and never come back—this episode is for you.
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Full Episode Show Notes
http://ecommercebadassery.com/319
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
What if the one thing holding your business back wasn’t strategy—but the fact that you haven’t asked for what you need?
This week, I’m sharing the incredible story of a small business owner who found herself on the verge of losing everything—until she took a risk and asked for help. What happened next? A viral moment, a flood of unexpected support, and a hard business truth that every entrepreneur needs to hear.
Because here’s the thing: you don’t have to do this alone.
In this episode, we’re diving into:
The power of vulnerability in business (and why honesty is your secret weapon)
Why your customers and community want to support you—but only if you let them
The truth about small wins (and why you don’t need a big break to succeed)
How asking for help—whether from customers, peers, or mentors—can transform your business
Whether you’re feeling stuck, overwhelmed, or just need a reminder that you have a whole community rooting for you, this episode is for you.
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Full Episode Show Notes
http://ecommercebadassery.com/318
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
Ever feel like no matter how much you hustle, your to-do list just keeps growing? You’re constantly working, but somehow, you’re still stuck—spinning your wheels without making real progress.
The problem isn’t that you’re not working hard enough. It’s that you might be working against your own productivity style.
In this episode, we’re diving into:
Why multitasking and constant task-switching are killing your efficiency (without you realizing it)
The power of understanding how you work best—so you can stop forcing productivity hacks that don’t fit
A free quiz that can help you uncover what’s actually holding you back
How to structure your workflow in a way that finally helps you move forward
If you’re tired of feeling overwhelmed and want to start working smarter, not harder, this episode is for you!
Take the Quiz: https://www.todoist.com/productivity-methods
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Full Episode Show Notes
http://ecommercebadassery.com/317
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683