eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Feb 03, 2026
Tuesday Feb 03, 2026
Helping my husband with his website reminded me just how often we overcomplicate our messaging… or worse, miss the moment entirely.
The same thing happens in eCommerce email automations.
In this episode, I’m breaking down the biggest mistake I see store owners make when it comes to writing automated flows—and how to fix it fast. Because automations shouldn’t be about sparking the sale. They’re about catching it.
What we'll cover:
Why swipe files aren’t the answer
The one question to ask before you write
How to spot fluff that's blocking conversions
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Full Episode Show Notes
http://ecommercebadassery.com/362
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 27, 2026
Tuesday Jan 27, 2026
Inside the Lounge, we’ve been knee-deep in planning convos… and one theme keeps popping up over and over again: what’s a good average order value, how to increase it, and how to leverage your free shipping threshold without losing money.
What we'll cover:
The general rule I recommend for raising your AOV
How to reverse-engineer your free shipping threshold based on your product prices
The real deal on why profit matters more than revenue (yep, I said it)
A cautionary tale about what happens when you don’t raise your free shipping threshold
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Full Episode Show Notes
http://ecommercebadassery.com/361
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 20, 2026
Tuesday Jan 20, 2026
If you feel like it’s been forever since Klaviyo made any major updates that actually affect how YOU run your eCommerce biz... you’re not wrong. But that just changed, friend.
In this episode, I’m diving into some of Klaviyo’s newest updates—including one that I’ve personally been asking for since before I started the podcast. (Spoiler alert: they finally f*cking listened.)
From growing your email list through Instagram DMs to simplifying international email campaigns and everything in between, we’re chatting all features that are actually worth knowing about and some you might want to ignore.
What you'll learn:
The flow setting I begged Klaviyo for… and how it changes everything
A new feature to help you grow your email list from Instagram followers
A must-have for International sellers on Shopify
A secret to simplify campaign set-up during launches and promos
Where video marketing meets mobile messaging
Why I’m cautiously optimistic about Klaviyo’s AI-driven send time optimization
The customer service tool that might just make coupon chaos a thing of the past
What geofencing really means and how to use it in your retail location (if at all)
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Full Episode Show Notes
http://ecommercebadassery.com/360
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 13, 2026
Tuesday Jan 13, 2026
We all start the year with big dreams, lofty goals, and this idea that this will be the year everything changes. But then... you sit down to plan and suddenly you're drowning in data, dashboards, and "shoulds."
Sound familiar? Yea, you're not alone.
It's time to ditch the overthinking and getting back to basics with a stripped-down approach to business planning. Don't stress yourself out with endless to-do lists... just the 4 essential decisions that’ll guide everything you do this year.
What you'll learn:
The question you should be asking about your best-sellers (and it's not what you think)
How to uncover the hidden gold in your marketing and sales channels
One number to track that could instantly boost your bottom line
The unexpected step that could unlock massive growth (and peace)
If you’ve ever felt like planning has to be complicated to be effective—think again. This episode is your permission slip to simplify, clarify, and take action.
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Full Episode Show Notes
http://ecommercebadassery.com/359
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 06, 2026
Tuesday Jan 06, 2026
If 2025 felt like a never-ending rollercoaster, you’re not alone. But what if I told you the data actually says we did pretty damn well? Yup. I’m back with a breakdown of my 2025 Pulse Check Survey and some extra insight from the Q4 follow-up.
In this episode, I’m sharing:
The surprising stat about how many of you were actually up in sales
Whether doing more marketing actually pays off
The top 3 activities that drove the most sales
How tariffs affected small biz owners in 2025
What I think 2026 is really gonna look like
Let’s be real... some things are gonna get worse before they get better. But there are SO many scrappy eCommerce biz owners making it work and I want to help you be one of them. So grab your favorite beverage and dig in. You’ll walk away with clarity, encouragement, and a plan for the year ahead.
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Full Episode Show Notes
http://ecommercebadassery.com/358
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Dec 16, 2025
Tuesday Dec 16, 2025
Shopify has officially released its Winter 2026 Editions update, and in this episode of the eCommerce Badassery Podcast, we're breaking down everything you need to know. From major AI innovations to new Shopify apps and backend tools that can transform your store’s performance, this is your complete, no-fluff guide to the latest Shopify updates for eCommerce businesses.
The Winter 2026 Shopify Editions is being called the "AI Renaissance," and for good reason. The platform has doubled down on artificial intelligence with upgrades to Shopify Sidekick, the rollout of Sidekick Skills, app-building capabilities, and more. But with so many shiny new tools, how do you know what’s actually worth your time?
Tune in to hear my honest thoughts, and practical takeaways on which updates you should explore, which to avoid, and how to strategically implement these features into your eCommerce store.
What We Cover:
The Sidekick feature that’s actually worth your time (hint: it’s not app building)
How to use AI to automate your customer workflows—without breaking your brain
What agentic storefronts could mean for showing up in AI-powered search
The AI-optimized “knowledge base” you didn’t know you needed
A few low-key Shopify updates that’ll make your daily ops smoother
Key Takeaway: Some of these are just shiny objects and you should probably ignore them. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted.
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Full Episode Show Notes
http://ecommercebadassery.com/357
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Dec 09, 2025
Tuesday Dec 09, 2025
Are You Ignoring THIS Major Revenue Driver in Your Biz?
It's time to get real about your email marketing strategy.
Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series.
In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin’ you money on autopilot… but only if it’s actually optimized to do that.
From dialing in your campaign strategy to auditing your automations, this episode is packed with practical steps you can take to tighten up your email game before the new year.
👉 Whether you’ve got your automations on lock or you haven’t looked at your flows since 2021… this episode is your kick-in-the-butt reminder to make email a priority again.
What We'll Cover:
How to tell if your email revenue is healthy (or hiding problems)
The right balance between campaigns and automations—and what it says about your biz
What to look for when reviewing campaigns (hint: not just the promos)
The #1 mistake biz owners make when analyzing automations
What to update in your flows beyond just the data (spoiler: branding matters too)
A better metric than “revenue per recipient” to measure performance
Where to start if you feel overwhelmed by all the email “shoulds”
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Full Episode Show Notes
http://ecommercebadassery.com/356
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
Just because BFCM is over doesn’t mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you’re already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan.
I’m walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales.
Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We’re getting scrappy and strategic to finish Q4 strong.
Listen in and get the motivation and tactics you need to keep showing up and selling. There’s still so much potential left in this season.
What We'll Cover:
The one thing you MUST do, even if you ignore everything else
How to increase AOV without discounting
Smart email strategies to drive repeat buys
How to attract last-minute shoppers
Creative ways to promote gift cards
What to do AFTER Christmas to keep making sales
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
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Full Episode Show Notes
http://ecommercebadassery.com/355
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683