eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Mar 03, 2026
Tuesday Mar 03, 2026
I’ve got a quick round-up episode for you today with a few things I’ve been wanting to update you on. Includes some platform updates, marketing opportunities, and an important update I made to the Email Badassery Course.
How to FINALLY optimize your email automations
How Shopify merchants can advertise inside ChatGPT
My blunt opinion on Klaviyo landing pages
An important Shopify customer account update
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Full Episode Show Notes
http://ecommercebadassery.com/366
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Feb 24, 2026
Tuesday Feb 24, 2026
There’s revenue hiding in your business right now.
Not in a new product.Not in a launch.Not in posting more on Instagram.
It’s sitting in the backend. In the things you set up once… and haven’t looked at since.
They’re not urgent. They’re not screaming for attention. So they wait.
But that waiting? It’s quietly costing you.
In this episode, I’m talking about the foundational projects that unlock hidden revenue — the kind that makes your existing traffic convert better and your systems work harder without you doing more.
These aren’t flashy tactics. They’re the unsexy moves that compound.
And once you fix them? They keep paying you back.
What We’ll Cover:
Why “not urgent” tasks can be the most expensive ones
How hidden revenue gets buried in backend systems
The mindset shift that changes how you approach slow seasons
How to decide what’s actually worth fixing first
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Full Episode Show Notes
http://ecommercebadassery.com/365
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Feb 17, 2026
Tuesday Feb 17, 2026
I spent months trying to save $100 a month.
No joke. Instead of upgrading my course platform to access a feature I needed, I decided to “be smart” and build it myself on another platform. You can probably guess how that went… it sat on my to-do list for months while I tinkered, tested, and avoided paying for features I “didn’t need.”
In this episode, I’m breaking down the real cost of cheap… and why trying to save money in your business can actually be the most expensive decision you make.
What We’ll Cover:
Why “saving money” can secretly cost you thousands
The opportunity cost you’re probably not calculating
How DIY mode kills momentum
The mental energy drain of unfinished projects
4 questions to decide when to DIY vs. pay up
Why speed is a competitive advantage in business
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Full Episode Show Notes
http://ecommercebadassery.com/364
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Feb 10, 2026
Tuesday Feb 10, 2026
In this episode, I’m breaking down why people actually buy... and why focusing only on traffic, features, and discounts is keeping your sales stuck. We’re talking psychology, brand identity, and what brands like Nike and Apple understand that a lot of small businesses miss.
If you want higher conversions, repeat customers, and a brand people remember… hit play.
What You’ll Learn:
Why people buy
The mistake that makes brands forgettable
How to stop competing on price
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Full Episode Show Notes
http://ecommercebadassery.com/363
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Feb 03, 2026
Tuesday Feb 03, 2026
Helping my husband with his website reminded me just how often we overcomplicate our messaging… or worse, miss the moment entirely.
The same thing happens in eCommerce email automations.
In this episode, I’m breaking down the biggest mistake I see store owners make when it comes to writing automated flows—and how to fix it fast. Because automations shouldn’t be about sparking the sale. They’re about catching it.
What we'll cover:
Why swipe files aren’t the answer
The one question to ask before you write
How to spot fluff that's blocking conversions
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Full Episode Show Notes
http://ecommercebadassery.com/362
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 27, 2026
Tuesday Jan 27, 2026
Inside the Lounge, we’ve been knee-deep in planning convos… and one theme keeps popping up over and over again: what’s a good average order value, how to increase it, and how to leverage your free shipping threshold without losing money.
What we'll cover:
The general rule I recommend for raising your AOV
How to reverse-engineer your free shipping threshold based on your product prices
The real deal on why profit matters more than revenue (yep, I said it)
A cautionary tale about what happens when you don’t raise your free shipping threshold
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Full Episode Show Notes
http://ecommercebadassery.com/361
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 20, 2026
Tuesday Jan 20, 2026
If you feel like it’s been forever since Klaviyo made any major updates that actually affect how YOU run your eCommerce biz... you’re not wrong. But that just changed, friend.
In this episode, I’m diving into some of Klaviyo’s newest updates—including one that I’ve personally been asking for since before I started the podcast. (Spoiler alert: they finally f*cking listened.)
From growing your email list through Instagram DMs to simplifying international email campaigns and everything in between, we’re chatting all features that are actually worth knowing about and some you might want to ignore.
What you'll learn:
The flow setting I begged Klaviyo for… and how it changes everything
A new feature to help you grow your email list from Instagram followers
A must-have for International sellers on Shopify
A secret to simplify campaign set-up during launches and promos
Where video marketing meets mobile messaging
Why I’m cautiously optimistic about Klaviyo’s AI-driven send time optimization
The customer service tool that might just make coupon chaos a thing of the past
What geofencing really means and how to use it in your retail location (if at all)
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Full Episode Show Notes
http://ecommercebadassery.com/360
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 13, 2026
Tuesday Jan 13, 2026
We all start the year with big dreams, lofty goals, and this idea that this will be the year everything changes. But then... you sit down to plan and suddenly you're drowning in data, dashboards, and "shoulds."
Sound familiar? Yea, you're not alone.
It's time to ditch the overthinking and getting back to basics with a stripped-down approach to business planning. Don't stress yourself out with endless to-do lists... just the 4 essential decisions that’ll guide everything you do this year.
What you'll learn:
The question you should be asking about your best-sellers (and it's not what you think)
How to uncover the hidden gold in your marketing and sales channels
One number to track that could instantly boost your bottom line
The unexpected step that could unlock massive growth (and peace)
If you’ve ever felt like planning has to be complicated to be effective—think again. This episode is your permission slip to simplify, clarify, and take action.
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Full Episode Show Notes
http://ecommercebadassery.com/359
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683