Tuesday Mar 11, 2025
319. The Hidden Gaps in Your Marketing Strategy (And How to Fix Them)
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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Episodes
Episodes
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
What if the one thing holding your business back wasn’t strategy—but the fact that you haven’t asked for what you need?
This week, I’m sharing the incredible story of a small business owner who found herself on the verge of losing everything—until she took a risk and asked for help. What happened next? A viral moment, a flood of unexpected support, and a hard business truth that every entrepreneur needs to hear.
Because here’s the thing: you don’t have to do this alone.
In this episode, we’re diving into:
The power of vulnerability in business (and why honesty is your secret weapon)
Why your customers and community want to support you—but only if you let them
The truth about small wins (and why you don’t need a big break to succeed)
How asking for help—whether from customers, peers, or mentors—can transform your business
Whether you’re feeling stuck, overwhelmed, or just need a reminder that you have a whole community rooting for you, this episode is for you.
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Full Episode Show Notes
http://ecommercebadassery.com/318
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
Ever feel like no matter how much you hustle, your to-do list just keeps growing? You’re constantly working, but somehow, you’re still stuck—spinning your wheels without making real progress.
The problem isn’t that you’re not working hard enough. It’s that you might be working against your own productivity style.
In this episode, we’re diving into:
Why multitasking and constant task-switching are killing your efficiency (without you realizing it)
The power of understanding how you work best—so you can stop forcing productivity hacks that don’t fit
A free quiz that can help you uncover what’s actually holding you back
How to structure your workflow in a way that finally helps you move forward
If you’re tired of feeling overwhelmed and want to start working smarter, not harder, this episode is for you!
Take the Quiz: https://www.todoist.com/productivity-methods
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Full Episode Show Notes
http://ecommercebadassery.com/317
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
Customers need multiple touchpoints before they'll take action—so how do you speed up the process so they will purchase from you faster?
The key is omnichannel marketing campaigns. In this week's episode of the eCommerce Badassery podcast, I'm walking you through how to create campaigns that reach your customers from all angles like a pinball machine to get them from click to conversion in less time.
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Full Episode Show Notes
http://ecommercebadassery.com/316
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
Thinking about running Meta ads in 2025? Wondering if they still work, if you can afford them, or if you even need them?
In this episode, I’m breaking down what it really takes to run successful ads, why the new Meta ad strategy is simpler than ever, and how to know if now’s the right time for you to jump in.
Plus, we’re gearing up for our Meta Ads Sprint inside The Lounge on February 17th—so if you want to finally get ads working for your business, you don’t want to miss this one!
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Full Episode Show Notes
http://ecommercebadassery.com/315
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
With all the talk of trade wars, tariffs, and economic shifts, it’s no wonder product-based business owners are feeling uneasy about what 2025 has in store. But here’s the deal—while we can’t predict every twist and turn, we can focus on what’s actually within our control.
In this episode, I’m breaking down what you need to know, what to prepare for, and the key areas to focus on to keep your business profitable no matter what happens.
If you’re wondering how to future-proof your business without spiraling into panic mode, this episode is for you.
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Full Episode Show Notes
http://ecommercebadassery.com/314
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
In this final episode of the four-week yearly planning series on the e-commerce badassery podcast, we're diving into my process for mapping out your goals and to-do list for the year ahead.
Our goal... do less to achieve more and avoid the overwhelm along the way!
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Full Episode Show Notes
http://ecommercebadassery.com/313
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
Feeling stuck when it comes to hitting your revenue goals? 🤔 You're not alone, friend. In this episode of the eCommerce Badassery Podcast, we’re diving into leveraging your data to make smarter, more strategic business decisions—without overcomplicating things.
By the end of this episode, you’ll know how to:
Break down your yearly revenue goals into quarterly, monthly, and even weekly targets (without losing your sanity).
Use your KPIs to identify the exact levers you need to pull—whether it’s more traffic, a higher AOV, or better conversion rates.
Avoid the overwhelm of trying to do all the things and instead focus on what actually moves the needle.
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Full Episode Show Notes
http://ecommercebadassery.com/312
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
In this episode of the eCommerce Badassery Podcast, I’m diving into my signature CASH Method—a 4-pillar framework designed to help you cut through the noise, avoid the shiny objects, focus on what actually matters, and build a sustainable, scalable business.
Lounge Members don’t forget—our Quarterly Planning Workshop is coming up on January 20th.
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Full Episode Show Notes
http://ecommercebadassery.com/311
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683