eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Episodes
Episodes
Tuesday Feb 13, 2024
266. REPLAY Stop Marketing all your Products and Do this Instead
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less?
Tune in to hear how!
What You'll Learn:
A focused strategy to simplify your marketing
How you can get attract the perfect customer for your products
Episodes Mentioned
197. What to Do When Business Feels Hard
http://ecommercebadassery.com/197
160. How to Deal With Conflicting Advice from "Experts"
http://ecommercebadassery.com/160
Links Mentioned
The Lounge eCommerce Membership
https://bit.ly/3TqGNHy
Strategy Calls
https://ecommercebadassery.com/ecommerce-help/#strategycalls
Show Notes & Transcript
http://ecommercebadassery.com/266
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
http://ecommercebadassery.com/apply
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Feb 06, 2024
265. Shopify Platform Updates: Winter 2024
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
Shopify just released over 100+ product updates designed to help you run your eCommerce business. From app features to new product structures and tiny updates to help you run the day-to-day of your business.
I'm diving into the must-know updates, giving you insights into whether or not something makes sense for your business, and even sharing some workarounds for Shopify Plus exclusive feature releases.
There are A LOT of links mentioned in this episode, please visit the full show notes for them all linked below.
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Full Episode Show Notes
http://ecommercebadassery.com/265
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jan 30, 2024
264. Behind the Curtain: Big Wins & Lessons from eCommerce Business Owners
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
On a scale of 1-10, how alone do you feel in your business?
One of the things Lounge members tell me they love most about the program is being on live calls and in the community with other eCommerce entrepreneurs.
Hearing their stories, experiences, wins, questions, etc. sparks ideas they hadn't thought of on their own and inspires them in their own businesses.
And that's what I'm bringing to you! In the end-of-year survey for the Lounge, there were so many golden nuggets and inspiring stories that I just had to share. Some to get those creative juices flowing, some just so you know you're not alone.
Tune in to hear the biggest lessons they learned last year, the biggest wins and losses they had in their business, and how they might relate to where you're at right now.
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The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/264
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jan 23, 2024
263. How to Clean Your Email Marketing List
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
Does size matter? Not when it comes to your email list!
While yes, more subscribers typically means more revenue that's only true if those subscribers are engaging with your emails and buying your products.
Regularly cleaning your email list means better metrics and better deliverability.
Tune in to hear my process for identifying your unengaged list, how to try and reengage them, and knowing when it's time to let go.
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The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/263
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jan 16, 2024
262. Auditing Your eCommerce Tech Stack
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
I love a good software tool & I make it a point to research and share my favorite ones to help you streamline your business and make you more money...
But... there is actually such things as too much software - especially when it's not the right fit for your business at the moment.
Tune in to hear how I recommend you evaluate your current software tools, what you should work on optimizing, and what you should consider getting rid of.
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The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/262
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jan 09, 2024
261. Are You Doing Too Many Things?: Year End Review for eCommerce Businesses
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
How many marketing/visibility/sales strategies are you trying to do in your business right now?
How many of them are you super confident in that you're going a great job?
More often than not... less is actually more. Tune is to hear how to break down what does or doesn't make sense for your business right now, and how at least one entrepreneur actually increased her revenue & profit by 25% when she cut out an entire marketing channel.
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The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/261
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jan 02, 2024
260. Utilizing Customer Feedback: Year End Review for eCommerce Businesses
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
Customer feedback. It's one of those things I think we all know we SHOULD do and often have plans to do… but typically struggle to take action on.
But getting feedback from your customers is such a powerful tool for your business. It can give you insights into what you're doing well and not so well.
It can highlight ways you can improve your messaging or your products. It can give you hints on how to expand or deepen your product line. It can show you where you should be spending your time and allocating your resources.
Tune in to hear my favorite ways to uncover customer insights, how to actively collect more, and how to decide what to take action on and what to ignore.
_______
The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/260
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Dec 19, 2023
259. Your Email Audit & Review: Year End Review for eCommerce Businesses
Tuesday Dec 19, 2023
Tuesday Dec 19, 2023
This week on our year end recap series we’re diving into your email marketing review. Whether you’re monitoring your email on a regular basis or you set up your automations 2 years ago and haven’t looked at them since… this episode is for you.
First we’re gonna walk through some high-level numbers so you can get a quick sense of how your program is performing and then we’re dive into some of the nitty gritty so you know where to focus on improving those results.
I’ve got some additional episodes to support you along the way as well so make sure you check the show notes for those when you’re ready to dive in and do the work, I promise it will make your life a lot easier.
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Episodes Mentioned
10. Acquisition vs. Retention: Which is More Important?
https://ecommercebadassery.com/acquisition-vs-retention-which-is-more-important/
19. eCommerce Benchmarks to Gauge Your Success
https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
143. Must-Have Email Automations
https://ecommercebadassery.com/must-have-ecommerce-email-automations/
167. How to Improve Your Email Marketing
https://ecommercebadassery.com/increase-ecommerce-email-performance/
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Links Mentioned
Klaviyo Badassery
https://ecommercebadassery.com/klaviyo-badassery/
Content Badassery
https://checkout.ecommercebadassery.com/content-badassery/
The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/259
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy