eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
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Episodes
Episodes
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
Today's guest is Sanjana Sharma. She first started her business from the corner of her bedroom and like most first-time eCommerce entrepreneurs she thought… if I build it they will come. Luckily it didn’t take her too long to figure out how that wasn’t at all the case and she took the plunge into in-person shows.
While that was exhausting and backbreaking work it really helped her build the foundation of her business and understand what her customer needs and why they love her jewelry.
This growth hasn’t come without it’s challenges though and she’s made plenty of mistakes along the way - just like the rest of us.
What really impresses me about her is the way she takes in information and just gets down to business with a plan on how to execute it in her business.
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Full Episode Show Notes
http://ecommercebadassery.com/253
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Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Nov 09, 2023
Thursday Nov 09, 2023
Vanessa has tried all the things. First, she focused on D2C through her website, which proved to be pretty difficult when the customer struggled to understand what her product was. She had a private label division, then she ventured into wholesale, and now she's circling back to building up the eCommerce side of her business.
Along the way, she's learned a ton of lessons, some of them hard, some of them expensive, but it has all brought her to the place she is today, which is with a successful business that runs like a well-oiled machine, gives her time to focus on her family, and still has so much room to grow. I loved catching up with her to hear how her business and outlook have changed over the last three years and the power that comes when you start trusting yourself and your instincts.
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Full Episode Show Notes
http://ecommercebadassery.com/252
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Nov 07, 2023
Tuesday Nov 07, 2023
Have you ever resisted something initially only to think to yourself when you finally did it, "I should have done that sooner!" That's how I felt when I started the podcast and it's how Diana felt after pretty much everything she's done in her business since launching it at the start of 2020.
On today's episode, Diana shares how her first pop-up led to the biggest deal in her business, how she's successfully using email to consistently generate revenue in your her business - even though she struggled to know what to say, and how getting comfortable with being uncomfortable has been the ultimate game changer in her business.
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Full Episode Show Notes
http://ecommercebadassery.com/251
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Nov 02, 2023
Thursday Nov 02, 2023
With a year of struggle across so many eCommerce businesses, hearing Larissa's story of insane growth in 2023 was a breath of fresh air and a reminder that anything is possible - even when it feels like it isn't.
Hear the big change she made that skyrocketed her eCommerce business and how she's managed to build a solid team who are dedicated to growing the business as if it's their own.
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Full Episode Show Notes
http://ecommercebadassery.com/250
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Oct 24, 2023
Tuesday Oct 24, 2023
Do you set financial goals in your business? Whether you've been doing it all along or you're getting started for the first time - there are a few things you'll want to keep in mind to make sure you're setting the RIGHT goals.
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Full Episode Show Notes
http://ecommercebadassery.com/248
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
What is product positioning? Simply put, product positioning is deciding how you want the market to think and feel about your product and articulating that in your marketing and messaging.
Essentially, potential customers will think and feel about your product what you tell them to think and feel.
Tune in to hear how this might affect your business and why you should re-evaluate your product positioning each season throughout the year.
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Full Episode Show Notes
http://ecommercebadassery.com/247
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
There is still a lot of chatter and concern about the economy and how that will affect small eCommerce business owners.
While we can’t deny some store owners are seeing a dip... allow me to offer you a new perspective & give you some ideas on what to do about it
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Full Episode Show Notes
http://ecommercebadassery.com/246
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
Making tons of money in Q4 is cool, but making steady sales all year round would be better... or would it?
The answer is definitely going to depend on you and your business, but today I'm giving you a glimpse into a conversation I had with a Lounge member about how she can handle her seasonal business.
If you've been wondering how to create a steady stream of sales all year round or if you should just accept that you are a seasonal business and what that means for you - this is a must-listen episode.
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Full Episode Show Notes
http://ecommercebadassery.com/245
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy