Tuesday Jan 30, 2024
264. Behind the Curtain: Big Wins & Lessons from eCommerce Business Owners
eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
Does size matter? Not when it comes to your email list!
While yes, more subscribers typically means more revenue that's only true if those subscribers are engaging with your emails and buying your products.
Regularly cleaning your email list means better metrics and better deliverability.
Tune in to hear my process for identifying your unengaged list, how to try and reengage them, and knowing when it's time to let go.
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The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/263
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
I love a good software tool & I make it a point to research and share my favorite ones to help you streamline your business and make you more money...
But... there is actually such things as too much software - especially when it's not the right fit for your business at the moment.
Tune in to hear how I recommend you evaluate your current software tools, what you should work on optimizing, and what you should consider getting rid of.
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The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/262
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
How many marketing/visibility/sales strategies are you trying to do in your business right now?
How many of them are you super confident in that you're going a great job?
More often than not... less is actually more. Tune is to hear how to break down what does or doesn't make sense for your business right now, and how at least one entrepreneur actually increased her revenue & profit by 25% when she cut out an entire marketing channel.
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The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/261
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
Customer feedback. It's one of those things I think we all know we SHOULD do and often have plans to do… but typically struggle to take action on.
But getting feedback from your customers is such a powerful tool for your business. It can give you insights into what you're doing well and not so well.
It can highlight ways you can improve your messaging or your products. It can give you hints on how to expand or deepen your product line. It can show you where you should be spending your time and allocating your resources.
Tune in to hear my favorite ways to uncover customer insights, how to actively collect more, and how to decide what to take action on and what to ignore.
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The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/260
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Dec 19, 2023
Tuesday Dec 19, 2023
This week on our year end recap series we’re diving into your email marketing review. Whether you’re monitoring your email on a regular basis or you set up your automations 2 years ago and haven’t looked at them since… this episode is for you.
First we’re gonna walk through some high-level numbers so you can get a quick sense of how your program is performing and then we’re dive into some of the nitty gritty so you know where to focus on improving those results.
I’ve got some additional episodes to support you along the way as well so make sure you check the show notes for those when you’re ready to dive in and do the work, I promise it will make your life a lot easier.
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Episodes Mentioned
10. Acquisition vs. Retention: Which is More Important?
https://ecommercebadassery.com/acquisition-vs-retention-which-is-more-important/
19. eCommerce Benchmarks to Gauge Your Success
https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
143. Must-Have Email Automations
https://ecommercebadassery.com/must-have-ecommerce-email-automations/
167. How to Improve Your Email Marketing
https://ecommercebadassery.com/increase-ecommerce-email-performance/
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Links Mentioned
Klaviyo Badassery
https://ecommercebadassery.com/klaviyo-badassery/
Content Badassery
https://checkout.ecommercebadassery.com/content-badassery/
The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/259
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Dec 14, 2023
Thursday Dec 14, 2023
It’s that time of the year friend. The time where we want to curl up on the couch and watch our favorite holiday movies. Home alone, Christmas Vacation, and Elf are my favorites.. In that order.
But before you completely check out on your business please take some time to reflect on Q4, especially while it’s still fresh in your mind, and for the entire year.
Tune in to hear what metrics you should be looking at to understand the health of your business + where you want to focus for the new year.
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Episodes Mentioned
10. Acquisition vs. Retention: Which is More Important?
https://ecommercebadassery.com/acquisition-vs-retention-which-is-more-important/
37. My Favorite Way to Track Your Marketing Campaigns
https://ecommercebadassery.com/track-the-success-of-your-latest-marketing-campaign/
93. Using Data to Make Business Decisions
https://ecommercebadassery.com/how-to-grow-your-ecommerce-business/
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Links Mentioned
The Lounge Membership
https://ecommercebadassery.com/membership
Free Resource Library
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/258
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
Get ready to dive into some deep year end review... but right now keep selling and serving your customers 🖤
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
Black Friday might be over, but there’s still plenty of time to capitalize on the Q4 shopping season. Whether you’ve struggled to hit your goals so far or you just need a little boost to keep going, (the holiday season feels soooo long doesn’t it?) this episode is sure to hit the spot.
Today I’m covering 6 strategies that you can pick and choose from to ensure you don’t lose momentum over the next few weeks. They’re simple and targeted to the exact customer who is out there shopping RIGHT NOW. Simple and easy to implement there’s no reason why you can’t implement them in the next couple of days.
Plus, these strategies aren’t just for the holiday season! These concepts can be applied to your business at any time of the year.
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ReConvert Post-Purchase Cross-Sell
Get 10% off For Life
http://ecommercebadassery.com/reconvert
(affiliate link)
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Full Episode Show Notes
http://ecommercebadassery.com/257
_______
Want to Say Thanks?
https://www.buymeacoffee.com/ecommercebadassery
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy