eCommerce Badassery

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Episodes
Episodes



Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
Wholesale strategist Katie Hunt joins us to review the 2024 State of the Product Industry Survey results. We dive into the details, our biggest takeaways, the mistakes we see most product-based business owners making, and how to fix them.
Get the Full Survey Results
https://prooftoproduct.com/2024survey
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Connect with Katie & Get the Full Show Notes
http://ecommercebadassery.com/290
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Jul 23, 2024
Tuesday Jul 23, 2024
Optimizing your online presence as an eCommerce store is about more than just your website. There are multiple platforms, business directories, and marketplaces that can help you stand out from the crowd online.
Tune in to hear the must-have platforms for every product-based business and how to optimize your online presence for both online and offline stores.
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Get the Full Show Notes
http://ecommercebadassery.com/289
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Jul 16, 2024
Tuesday Jul 16, 2024
With new trends always popping up in the eCommerce space - how are YOU supposed to know whether to jump on the bandwagon or not?
In this week's episode, we're diving into some of the latest eCommerce trends for 2024, what foundations you might want to have in place before you start spinning your wheels chasing the latest shiny object, and how to know when you're ready to move onto the next thing.
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Get the Full Show Notes
http://ecommercebadassery.com/288
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Jul 09, 2024
287. What Dexter Morgan Can Teach Us About Business
Tuesday Jul 09, 2024
Tuesday Jul 09, 2024
Lessons from America's favorite fictional serial killer? Yes. You read that right. This one's a shorty, so take my word for it - there really is a lesson to be learned here.
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Get the Full Show Notes
http://ecommercebadassery.com/287
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Jul 02, 2024
286. Shopify Platform Updates: Summer 2024
Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
The Summer 2024 Shopify Editions just went live, bringing over 150 updates to streamline your operations and marketing.
We're diving into the hottest updates, from the newly released combined listings app for Plus stores to the expanded semantic search, and the fascinating product taxonomy enhancements.
We’ll also talk about the latest in Shopify POS, B2B wholesale features, and AI integrations like Shopify Sidekick and Magic.
Plus, don’t miss out on the cutting-edge theme design updates.
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Links Mentioned
Shopify Badassery: https://checkout.ecommercebadassery.com/shopify-badassery/
Shopify Summer Editions: https://www.shopify.com/editions/summer2024
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Get the Full Show Notes
http://ecommercebadassery.com/286
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Jun 25, 2024
285. How to Optimize Your Email List Growth Strategy
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year.
While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season.
But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your email list so you can continue to market them throughout the rest of the year.
What does that take? An intentional email list-building strategy.
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Links Mentioned
Content Badassery: https://ecommercebadassery.com/content-badassery
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Get the Full Show Notes
http://ecommercebadassery.com/285
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Jun 18, 2024
284. 10 Mistakes You Might be Making in Your eCommerce Business
Tuesday Jun 18, 2024
Tuesday Jun 18, 2024
Whether you're just getting started in business in generating multiple 7-figures when times are tough the solution is the same... get back to basics.
In this episode, we're diving into the most common mistakes I see eCommerce businesses make no matter their level, or the business they're trying to build.
From shiny objects to looking in the wrong place for guidance and inspiration, tune in to hear the top 10 mistakes you might be making in your eCommerce business.
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Get the Full Show Notes
http://ecommercebadassery.com/284
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy



Tuesday Jun 11, 2024
283. Why People Aren't Buying: Is it Your Product or Your Marketing?
Tuesday Jun 11, 2024
Tuesday Jun 11, 2024
If you feel like people aren't buying your product right now... this might be part of the problem.
Today we're diving into an important concept in every business and one that needs to be revisited on the regular.
Making more sales in your eCommerce business takes more than just being available... it's getting the right product, in front of the right audience, at the right time.
Tune in to hear how to determine if you're doing this right... and what should be your next steps if you're not.
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Get the Full Show Notes
http://ecommercebadassery.com/283
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy