Tuesday May 05, 2020
06. Why SEO Matters and How to Do it
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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Episodes
Episodes
Tuesday Apr 28, 2020
Tuesday Apr 28, 2020
You got people to your website, but how do you get them to BUY?! There is an entire discipline in eCommerce dedicated to conversion optimization and today we’re walking through the most important things you need to do on your site to make sure the customer pulls out their wallet and spends those dollar bills.
What You’ll Learn:
Whether or not your website is already converting well
How to best structure your product page for optimal conversions
The type of customer that’s worth 2.5x - 3x the average customer
How to get more of your products in front of your customers
How to make sure you’re always showing relevant content to your website visitors
What your #1 responsibility is as an eCommerce CEO
Podcast Episodes Mentioned
6 Email Automations You Must Have for eCommerce
Tools Mentioned in this Episode:
Kraken.io
Image Optim for Mac
Google Optimize
Nosto
Google Analytics
Get Your Guide!
Download the checklist of ways to increase conversion on your eCommerce website!
ecommercebadassery.com/05
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/05
Tuesday Apr 21, 2020
Tuesday Apr 21, 2020
Long-term goals are great, but sometimes we just need a quick boost to our business and a way to generate more revenue. In today’s episode, I walk you through strategies and tactics you can easily implement to start seeing super-quick results.
What You’ll Learn:
2 strategies you can implement in the next 24 hours to generate more revenue in your business
How to get more revenue with the customers you ALREADY have
2 ways to acquire new customers without spending $ on ads.
A quick trick to save you time and generate more revenue from your email
Why creating MORE content isn’t always the answer
Get Your Guide!
Download the guide to the strategies and tactics we covered in this episode so you have it as a reference when you go to execute everything!
ecommercebadassery.com/04
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/4
Tuesday Apr 14, 2020
Tuesday Apr 14, 2020
Is your email marketing program working FOR you and generating you revenue on autopilot?
Today we’re taking a deep dive into the automations you should have set up, how to use automation to save time so you can send less campaigns, and one email series most people aren’t talking about.
If you haven’t already listened to Episode 2 where we cover the B.A.D.A.S.S. Email Marketing Framework, go back and listen to that first. It will help set the stage and build the foundation for this episode.
What You’ll Learn:
The 6 email automations you MUST have for your eCommerce Business
How many emails each series should include
What content you should include at each step in the series
Special Tips, Tricks, and Cool Features of the Klaviyo Platform like the Expected Date of Next Order. (Note: You will need at least 500 customers who have placed an order before this feature is available in your account.)
Grab Your Cheat Sheet!
I’ve put together a PDF for you with an overview of everything we discuss in this episode so you can have it by your side while you build out your email automations
ecommercebadassery.com/03
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/03
Tuesday Apr 14, 2020
Tuesday Apr 14, 2020
Overwhelmed with email marketing? Not sure if you’re doing it right or if you should be making more money from your efforts?
Let’s dive into the Email Marketing Framework I use to generate 20% of a 7-figure eCommerce business. It’s a new way of thinking about and approaching email marketing so you can generate more revenue without the overwhelm.
What You’ll Learn:
The 6 pillars of a successful email marketing program
How to generate content ideas to send out in your emails
How to generate revenue on auto-pilot with your email marketing
How to identify what is and isn’t working in your email marketing now
When You Should Be Sending Emails to Your Subscribers
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/02
Friday Apr 10, 2020
Friday Apr 10, 2020
From high-school dropout to managing a 7-figure eCommerce business with the top experts in the digital marketing and eCommerce field. Hear my story and how I found my way to supporting badass eCommerce entrepreneurs like YOU grow and scale your online store.
The strategies and tactics I’m teaching you on the eCommerce Badassery podcast from real-world hands-on experience and learning from the top experts with high price tags.
Now I’m here supporting scrappy female entrepreneurs because it lights me up like no corporate job ever could.
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at eCommerceBadassery.com/01