Tuesday Sep 08, 2020
24. Holiday Planning Series: Promotion
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Sep 01, 2020
Tuesday Sep 01, 2020
Smart preparation is how you have an epic holiday season in your eCommerce business without ripping your hair out! This is episode 2 of the 2020 Holiday Campaign series and we’re walking through all the things you want to start working on NOW to make sure it’s smooth sailing right through Q4.
What You’ll Learn:
How to prepare your customer service team to make sure you have lots of happy customers
How to avoid tech issues and make sure you’re set up for success
The best way to make it easy for your customers to find what they’re looking for and shorten their path to purchase
Other Holiday Planning Episodes
22: Holiday Campaign Series #1: Planning
24: Holiday Campaign Series #3: Promotion
Grab Your Freebie!
eCommerceBadassery.com/23
Get the Badass Holiday Planning Guide!
Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook! We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holiday
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Aug 25, 2020
Tuesday Aug 25, 2020
The Holiday season is right around the corner which means it’s time to start getting all your duckies in a row. Wouldn’t it be nice if you could have your most successful holiday season ever without having to stress about your business and still getting to enjoy your pumpkin pie with the family? I agree! That’s why I created this 3 part series, to walk you step-by-step through the 3 P’s of any marketing campaign and get you set up for success!
What You’ll Learn:
All the things you need to start thinking about now to have the most kick-ass holiday season ever
How to make sure you have enough inventory to hit your sales goals and how to handle your seasonal goods
What changes you should make to your website for the holiday season and when to set them up.
More Holiday Planning Episodes
EP. 23: Holiday Campaign Series #2: Preparation
EP. 24: Holiday Campaign Series #3: Promotion
Grab Your Freebie!
eCommerceBadassery.com/22
Get the Badass Holiday Planning Guide!
Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook! We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business
https://ecommercebadassery.com/holiday
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Aug 18, 2020
Tuesday Aug 18, 2020
Warning: We’re getting a little deep on today’s episode. I’m speaking with Josh Boone, agency owner for DTC eCommerce brands and we’re discussing what it means to optimize for the life you want and creating a business that actually fulfills you. Hear Josh’s story from running himself ragged with his first business venture to how he supports founders today to create businesses they love to run instead of businesses that run them. And listen through for the untapped marketing platform where you'll find your target customer all in one place!
What You’ll Learn:
The MOST IMPORTANT question to ask yourself before doing anything in your business
What Josh learned about business while traveling the country in an RV after selling his agency
The untapped platform for creating a network of super fans for your brand
Connect With Josh Boone
Josh Boone on LinkedIn
PureWebResults.com
Pure Web Results on LinkedIn
Read the Full Shownotes
http://ecommercebadassery.com/entrepreneurship-optimizing-for-the-life-you-want/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Aug 11, 2020
Tuesday Aug 11, 2020
If Jessica Principe can compete with big VC funded companies, then so can you! I’m super excited for today’s guest, Jessica Principe of All Girl Shave Club. Hear the BIGGEST MISTAKE she’s made in her business (you know I like to keep it real), how you can stand out in a saturated market, and her #1 tip for every eCommerce business owner.
What You’ll Learn:
Why a pre-launch isn’t just for when you start your business
How to compete against heavily funded players in your space
The not so sexy side of running an eCommerce business
Get Jessica's eBook! A Step-by-Step Guide to Launching & Growing a Subscription Box
https://jessicaprincipe.com/essentials/
Grab Your Freebie!
Subscription Box Dream to Launch Checklist
A step by step guide filled with actionable steps, worksheets, and checklists to help you take your subscription box idea from dream to launch!
jessicaprincipe.com/checklist
Connect With Jessica Principe of All Girl Shave Club
@Jessica_Principe On Instagram: https://www.instagram.com/jessica_principe/
JessicaPrincipe.com
Want a Luxury Shaving Experience?
Try All Girl Shave Club! It’s seriously the best razor and shave butter, and actually makes me WANT to shave. (Referral Link)
Read the Full Shownotes
http://ecommercebadassery.com/power-of-a-pre-launch-and-thriving-in-a-crowded-market/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Aug 04, 2020
Tuesday Aug 04, 2020
If you don’t know what metrics you should be looking at in your eCommerce business or aren’t sure what they all mean - this is the episode for you! We’re going through all the important metrics, what you should be aiming for and what to do if you’re missing the mark.
What You’ll Learn:
All the metrics you need to assess the health of your website and email marketing
How much revenue email SHOULD be driving for your business
How to improve those metrics that aren’t hitting the mark
Episodes Mentioned:
Episode 17: All the Google Tools for eCommerce
Episode 7: Weekly Reporting Template
Episode 12: Customer Acquisition
Episode 15: Customer Retention
Read the Full Shownotes
http://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Jul 28, 2020
Tuesday Jul 28, 2020
Should you be doing SMS marketing? I’ll break down how you can decide whether or not it’s the right move for you and your customer, plus give you some quick ideas and strategies you can use should you choose to get started with SMS.
What You’ll Learn:
Why compliance is of the utmost importance with SMS and how to avoid big fines
The most popular platforms for SMS Messages
Easy ways to implement SMS into your existing marketing strategy
Read the Full Shownotes
http://ecommercebadassery.com/sms-marketing-for-ecommerce/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Jul 21, 2020
Tuesday Jul 21, 2020
Google Analytics, Google Search Console, Google Ads, Google Merchant Center, OH MY! You’re likely confused and overwhelmed with all the Google tools out there, what they do, and if you need to be using them.
In this episode, I’m breaking it ALL down. What each tool is, what it’s used for, and whether or not you should be using it in your business. Get the lowdown on all the FREE resources Google provides so you can kick-ass in your eCommerce business and step into being a total eCommerce Badass.
What You’ll Learn:
Which tools you need to be using now so you can kill it in your eCommerce business
Finally, understand what they’re for and how they can help you
How you can customize your site experience and show the right content, to the right person, at the right time
Grab Your Freebie!
eCommerceBadassery.com/17
Platforms Mentioned in This Episode
Google Tag Manager
Google Analytics
Google Search Console
Google Data Studio
Google Ads
Google Merchant Center
Google Optimize
Read the Full Shownotes
http://ecommercebadassery.com/all-the-ecommerce-google-tools-what-theyre-for/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Jul 14, 2020
Tuesday Jul 14, 2020
Over 90% of online shoppers read reviews before they make a purchasing decision. If you haven’t made collecting reviews a focus in your business, or you are just wondering how the hell to get your reviews to show up on Google… this is the episode for you.
We’re diving deep into what types of reviews will be the most valuable for your business, the best tools to use, and how to figure out which one is best for YOU. Plus, we’ll review some best practices about collecting those reviews to make sure you get the best return on your efforts!
What You’ll Learn:
How to figure which review tool is the best for you and your business
How to get your reviews to show up on Google
Whether you should be collecting site reviews or product reviews for your business
Grab Your Freebie!
eCommerceBadassery.com/16
Platforms Mentioned in This Episode
Shopify Product Reviews
Stamped.io
Yotpo.com
Reviews.io
Trustpilot.com
Google Customer Reviews
Links Mentioned in This Episode
Statistics About the Importance of Reviews
Google Seller Ratings + Customer Reviews
Read the Full Shownotes
http://ecommercebadassery.com/customer-reviews-for-ecommerce/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.