Tuesday Jan 12, 2021
42. Understanding and Speaking to Your Ideal Customer in Your eCommerce Business
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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Episodes
Episodes
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
It’s a new year eCommerce friend! That means new goals and new plans! While 2020 might have caught us all by surprise it doesn’t mean we can’t try our best to stay focused on continuing to chip away at those goals we have for the new year.
In this week’s episode, we’re going step by step through how you can set and manage your own business goals and how to break them down so you can actually achieve them.
What You’ll Learn:
The first step in figuring out what to focus on in the new year
The number one question to ask yourself BEFORE you decide to focus on a new initiative in your business
How to prioritize and break down your goals so that you can make progress and actually achieve them.
Episodes Mentioned
Episode 11: Campaign Recaps
https://ecommercebadassery.com/whats-a-campaign-recap-why-do-you-need-it/
Episode 20: Interview with Jessica Principe
https://ecommercebadassery.com/power-of-a-pre-launch-and-thriving-in-a-crowded-market/
Links Mentioned
Why Our Brains Love Short Term Goals
https://www.entrepreneur.com/article/225356
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Dec 29, 2020
Tuesday Dec 29, 2020
This week's guest is the real deal — not only in her knowledge and ability to support product entrepreneurs but also in her support as a trusted biz friend. Her name is Maureen Mwangi and she is the brand growth strategist behind some of America's most beloved brands like L'Oreal, Chobani, Dove and Lays.
In her consulting company, Startward Consulting, Maureen teaches entrepreneurs the brand growth strategies that big brands use to find their secret sauce, build a brand obsession, and maximize sales for their product-based businesses.
What You’ll Learn:
What brand strategy REALLY is… beyond just your colors and logo
The RIGHT WAY to expand your product line
The #1 thing you need to understand in order to create content that converts
Download the Sales Maximizer Spreadsheet
https://www.startward-consulting.com/maximize-your-product-sales
Connect With Maureen
Consulting Company: https://www.startwardconsulting.com/
Free Facebook Group: https://www.facebook.com/groups/productentrepreneurswhoscale
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Wondering what it takes to get your eCommerce business to the next level? Data and smart decisions my friend.
In this week’s mini-episode we’re going through 5 things you can start doing in 2021 to step into your role as CEO and that you should continue to do in your business on a regular basis.
What You’ll Learn:
A new habit to help you make smart data-driven decisions
Your job as the leader of your team in your business
Why B+ work is good enough
Episodes Mentioned
Track your numbers
Campaign Recaps - What Are They & How to Do Them
Read the Full ShowNotes
http://ecommercebadassery.com/5-things-you-can-start-doing-in-2021-to-step-into-your-role-as-ceo/
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Dec 15, 2020
Tuesday Dec 15, 2020
You’re probably not going to like what I have to say today… but if you’re not already doing a physical inventory at the end of the year, you’re going to want to start now.
Your inventory is the most important asset in your business, so having an accurate representation of what units you have on hand at any given time is imperative.
Take a listen to this week’s episode to get the deets on when you should perform your, a pitfall to avoid when you’re updating your numbers, and why you could be missing out on revenue if your inventory isn’t correct.
Note: I am not an accountant, so I talk to yours if you think you want to change how you report sales.
What You’ll Learn:
Why you need to be doing a physical inventory every year
A new habit you can adopt so that you don’t have to do a physical inventory every year
Additional Resources
4-5-4 Calendar
Read the Full Shownotes
http://ecommercebadassery.com/physical-inventory-ecommerce/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Dec 08, 2020
Tuesday Dec 08, 2020
Not sure about your responsibilities as a website owner when it comes to data privacy? Confused by all the acronyms and how to comply? In this mini-episode, we’re covering the two main privacy laws and how they apply to you.
Note: I am not a privacy professional or a lawyer and this is purely informational, not legal advice. It’s important for you to do your own research, due diligence, and hire a professional to support you.
What You’ll Learn:
How to know if you’re required to comply
Why you should be paying attention even if you’re not required to comply right now
Episodes Mentioned
Episode 36: How To Charge Sales Tax for Your eCommerce Business
Additional Resources
GDPR for US Based Companies
CCPA - California Consumer Privacy Act
Writing a Privacy Policy for Your Small Business
Writing a GDPR Compliant Privacy Notice
International Association of Privacy Professionals
Read the Full Shownotes
http://ecommercebadassery.com/37-data-privacy-ecommerce/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
From what I’ve seen there is still A LOT of confusion around charging sales tax in eCommerce businesses, so today I’m setting it all straight so you can make sure you’re compliant in YOUR business.
What You’ll Learn:
What’s changed and why you MIGHT be doing it wrong
How states now determine whether or not you need to collect sales tax
The two most popular platforms to help you manage your sales tax so you get it right
Tools Mentioned
Tax Jar: https://taxjar.grsm.io/jessicatotillo9883 (affiliate link)
Avalara: https://www.avalara.com/
Read the Full Shownotes
http://ecommercebadassery.com/how-to-charge-sales-tax-for-ecommerce/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://bit.ly/eCommBadassery-FacebookGroup
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://bit.ly/EB-Klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Nov 24, 2020
Tuesday Nov 24, 2020
It’s been a banner year for Me & eCommerce Badassery, despite everything that has gone on in the world around us. And today I’m sharing the highs and the lows.
Plus, I’m giving you a glimpse into what I have planned for 2021 and a way for YOU to have it say in what that looks like.
What You’ll Learn:
Why I’m Grateful for the Pandemic + How it Shaped Things
The biggest changes that have happened in my life + business this year
What’s Coming in 2021 for eCommerce Badassery
Take the Survey
https://www.questionpro.com/t/ARgx5Zjsh9
Episodes Mentioned
Who Am I & What to Expect from eCommerce Badassery
eCommerceBadassery.com/01
Read the Full Shownotes
http://ecommercebadassery.com/my-personal-reflections-on-2020/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Tuesday Nov 17, 2020
Tuesday Nov 17, 2020
Life moves pretty fast… if you don’t stop and look around once and a while, you might miss it!
2020 flew by and most of us were just doing our best to keep up. But now that it’s coming to an end and the new year is just around the corner it’s time to look back to see what this year has taught us, how it affects our businesses, and what the future of our industry is going to look like.
The status quo isn’t going to cut it, so let’s dig in and figure out what’s in store for next year and how we MIGHT need to change our approach.
What You’ll Learn:
Is Brick + Mortar going away?
What we can expect to change in eCommerce moving forward
2 simple things to implement in your business to win in 2021
Episodes Mentioned
What is a Campaign Recap & Why Do You Need It?
eCommerceBadassery.com/11
Read the Full Shownotes
http://ecommercebadassery.com/what-we-learned-about-ecommerce-in-2020/
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.