eCommerce Badassery

50. An Advanced Strategy to Better Track Your Marketing Campaigns

Want a better way to track your marketing campaigns? There’s a strategy for that. 
 
Tune in to learn about a FREE tool that can help you see how your influencer marketing is working, get more accurate data about your Facebook Ad Campaigns, and even see how all of the effort you put into that last big marketing campaign performed for you. 
 
The data is out there, we just need to know how to track it properly and in today’s episode, we're going to learn exactly how to do it.
 
Here’s what you’ll learn: 
How to Better Track the Success of Your Influencer Marketing
Why Your Metrics Never Match Up Across Platforms
How to Better Understand if Your Facebook Ads are Performing
 
Links Mentioned
Updating UTM Parameters for Facebook Ads
https://www.facebook.com/business/help/1016122818401732
 
Creating Google UTM Links
https://ga-dev-tools.appspot.com/campaign-url-builder/
 
Read the Full Transcript
eCommerceBadassery.com/50
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
 
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
 
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

49. Increase Your eCommerce Revenue with Cross-Sells & Upsells

What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have. 
 
Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it happen.
 
Here’s what you’ll learn: 
The difference between a cross-sell & an upsell
The 3 places you can implement these in your business
How to position them for the best possible results
 
Cross-Sell & Upsell Tools
Zipify One-Click Upsell: https://apps.shopify.com/zipify-oneclickupsell
 
Bold Upsell: https://eCommerceBadassery.com/bold
Episodes Mentioned
Ep. 4: Quick Wins for eCommerce Success
eCommerceBadassery.com/04
 
Read the Full Transcript
eCommerceBadassery.com/49
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
 
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
 
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

48. Are You Focused on the WRONG Things in Your eCommerce Business?

Get ready for a little tough love because you might be the reason why your business isn’t growing at the rate you want it to. Whether you’re a newbie to business or have been in business for years, if you’re not hitting your goals this might be the reason why. 
Tune in to hear what is holding most entrepreneurs back + what you can actually do about it.
 
Here’s what you’ll learn: 
What most entrepreneurs are doing wrong
Why you might be following bad advice about your business
How to FINALLY move forward
 
Episodes Mentioned
Ep. 10 Acquisition vs. Retention
eCommerceBadassery.com/10
 
Read the Full Transcript
eCommerceBadassery.com/48
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
 
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

47. From the Kitchen Floor to a 7-Figure B Corp Brand: How Kristi Soomer Built Encircled With No Fashion Experience

Armed with a second-hand sewing machine, an idea, and a little bit of grit, Kristi Soomer built a 7-figure fashion brand from her kitchen floor.
Today’s guest started her brand with no fashion background and some pretty sad sewing skills, but she had a passion for her brand mission and invested in mentors and service providers to fill in the gaps. Hear Kristi’s story about how she built Encircled and what it REALLY took for her to get there.
 
Here’s what you’ll learn: 
What it really takes to launch and grow a fashion brand
How to know when it’s time to invest in more inventory
The two things that were a total game-changer in Kristi's business
The one thing she wishes she invested in sooner
 
Connect with Kristi
Her Fashion Brand Website: Encircled.co
http://Encircled.co
 
Her Fashion Brand Instagram: @encircled_
https://www.instagram.com/encircled_/
 
 
Her Podcast: Brave + Boss
https://www.kristisoomer.com/pages/the-brave-and-boss-podcast
Her Podcast Website: 
https://www.kristisoomer.com/
Read the Full Transcript
eCommerceBadassery.com/47
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://ecommercebadassery.com/facebook
 
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
http://bit.ly/EB-Discovery-Call
 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

46. Are You Doing THIS With Your Email Marketing?

Want to optimize your email marketing? I’ve got a little marketing trick for you - something you can use not only in your email marketing but on your website, your product pages + even on social media. 
 
If there’s an episode that you’re going to take immediate action from, this is the one!
 
Here’s what you’ll learn: 
How to help your customers make a buying decision
What resources you already have to figure out what your customer wants
How to properly test changes in your website to ensure they’re having a positive impact
 
Read the Full Transcript
eCommerceBadassery.com/46
Episodes Mentioned
Ep. 9. How to Get More Done In Less Time 
ecommercebadassery.com/09
 
Ep. 40. How to Uncap Your Growth & Increase Your Product Sales
ecommercebadassery.com/40
 
Ep. 42. Understanding & Speaking to Your Ideal Customer
ecommercebadassery.com/42
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://ecommercebadassery.com/facebook
 
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

45. Should You Have a Blog for Your eCommerce Website?

Are blogs good for eCommerce? It’s a question I get all the time. And I know the thought of having to make ANOTHER piece of content is UGH! But, I’ll tell you - it just might be worth your time. Listen in for the deets.
 
Here’s what you’ll learn: 
 
Are blogs good for eCommerce businesses?
Are blogs good for YOUR eCommerce business?
What eComm companies are doing blogs right
How to write blog posts that search engines love
Read the Full Transcript
eCommerceBadassery.com/45
Episodes Mentioned
12. Funnel Series #1: How to Get More Awareness & Visibility
ecommercebadassery.com/12
 
Ep. 44. How to Build Out Your Email Marketing Calendar
ecommercebadassery.com/44
Links Mentioned
Beardbrand.com
TheManRegistry.com
AnswerthePublic.com
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://bit.ly/eCommBadassery-FacebookGroup
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
 
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

44. How to Create an eCommerce Email Marketing Calendar

Feel overwhelmed with email, not sure what to send and when? Always scrambling at the last minute to get an email out or worse, not even sending them at all? 
 
In today’s episode, we’re walking through my simple 3-step system to create your email marketing calendar, quickly. I promise if you follow this system you’ll fill your calendar up way faster than you expect! 
Read the Full Transcript
eCommerceBadassery.com/44
Episodes Mentioned
31. Non-Salesy Email Ideas for Product-Based Businesses
ecommercebadassery.com/31
32. Product-focused Email Ideas for Your eCommerce Business
ecommercebadassery.com/32
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://bit.ly/eCommBadassery-FacebookGroup
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://bit.ly/Klaviyo-EB
 
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
http://bit.ly/EB-Discovery-Call
 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

43. Email List Building for eCommerce

Ready to grow your email list? This is something you should be doing all the time, but there should be seasons in your business where it’s the main focus. Today we’re talking through multiple different strategies and tactics you can use to grow your email list with engaged subscribers who are ready to buy. 
 
Having a following on social media is great, but if that were to disappear tomorrow, you want to make sure you can still reach your customers. 
 
Read the Full Transcript
eCommerceBadassery.com/43
Episodes Mentioned
20: The Power of the Pre-Launch
https://ecommercebadassery.com/power-of-a-pre-launch-and-thriving-in-a-crowded-market/
13: Sales Funnel Series: Interest
https://ecommercebadassery.com/get-customers-closer-to-making-a-purchase-grow-your-email-list/
 
41: Planning & Accomplishing Your Goals
https://ecommercebadassery.com/setting-and-accomplishing-goals-like-an-ecommerce-badass/
 
42: Understanding & Speaking to Your Ideal Customer
https://ecommercebadassery.com/ideal-customer/
 
Quiz Examples
Beardbrand - https://www.beardbrand.com/pages/beardsman-quiz
Warby Parker - https://www.warbyparker.com/quiz?active=true
Air B&B - https://news.airbnb.com/tripmatcher
Z Gallerie - https://style.zgallerie.com/style-quiz/
 
Tools Mentioned
Quizfy
https://apps.shopify.com/quizify-product-quiz-feedback
 
Ask Whai
https://apps.shopify.com/product-recommendation-quiz
FREE Resource Library 
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
 
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
http://bit.ly/eCommBadassery-FacebookGroup
Let’s connect on Instagram @ecommercebadassery
 
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
 
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
This podcast uses the following third-party services for analysis: 
Charitable - https://chartable.com/privacy