Tuesday May 18, 2021
60. 10 Tips to Improve Your eCommerce Website & Instagram Profile
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday May 11, 2021
Tuesday May 11, 2021
So you did all that SEO (search engine optimization) on your website and you’re finally ranking in Google, but how do you actually get people to click through to your website?
Today we’re talking about how to optimize your meta titles and descriptions to increase your clickthrough rate from your google search results. Essentially, once people see your website listed on a google search results page, how do you get them to click on your results instead of someone else's?
What You’ll Learn
10 Hacks to increase your click rate by 4-45%
A copywriting trick to get more clicks on all your marketing copy
The easiest way to figure out what meta titles and descriptions get the best clickthrough rates
Episodes Mentioned
How to Get More Awareness for Your eCommerce Store
http://ecommercebadassery.com/12
Links Mentioned
Answer the Public
Answerthepublic.com
700 Power Words by Optin Monster
https://optinmonster.com/700-power-words-that-will-boost-your-conversions/
Google Search Console
https://search.google.com/search-console/about
Watch Neil Patel’s Video
https://www.youtube.com/watch?v=K2d4BLtQLR0&t=206s
Read the Full Transcript
eCommerceBadassery.com/59
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday May 04, 2021
Tuesday May 04, 2021
Instagram… the app we love to hate. But we know that it’s a VERY POWERFUL social media platform for product-based businesses. Sometimes Instagram feels like a necessary evil as a CEO… but today’s guest is breaking it down in a way that feels a lot more fun.
Sue B. Zimmerman… the Instagram expert is joining me this week for a candid conversation about what it takes to be successful on Instagram, why it IS the place to be, and the #1 thing you need to master in order to sell your products on Instagram.
What You’ll Learn
How Sue B. Used Instagram to grow her boutique on Cape Cod
The 5 “Neighborhoods” of Instagram that you need to be hanging out in
How to get in front of the RIGHT people on Instagram
Connect With Sue B.
Website: www.suebzimmerman.com
Instagram: www.instagram.com/theinstagramexpert
YouTube: www.suebzimmerman.com/youtube
Snag Sue B.’s FREE Instagram Guide Here
www.suebzimmerman.com/guide
Read the Full Transcript
eCommerceBadassery.com/58
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Apr 27, 2021
Tuesday Apr 27, 2021
Influencer marketing has changed in the last few years and there is definitely a right and a wrong way to do it. Now that influencers have solidified their position in the online space and built a whole new industry if we want to take advantage of the power we need to take a different approach.
Today’s guest has cracked the influencer code and he’s sharing how he got his start in influencer marketing a QALO, eventually building up the influencer roster to over 250 people - including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro-influencers within the industries of TV personalities, Crossfit, outdoors enthusiasts, and pets.
What You’ll Learn
How Cody got Lebron James to wear his product without even trying
Why relationships are first in influencer marketing
How to leverage the content from influencers to tell your brand story
Connect With Cody
http://www.kynship.co
https://twitter.com/Cody_Wittick
https://www.instagram.com/codywittick/
Get His Product Seeding & Usage Right Template Here
https://docs.google.com/document/d/1pZbQbvhFbC5INav-w_aihVOYagC1uHOtozYgZSPDQMU/copy
Snag His Influencer Marketing Course Here
https://ecommercebadassery.com/cody
Read the Full Transcript
eCommerceBadassery.com/57
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Apr 20, 2021
Tuesday Apr 20, 2021
Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store.
We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage.
You don’t have to do them ALL at the same time, focus on doing one or two things REALLY well before you try and do all the things.
What You’ll Learn
How to calculate how much traffic you need to hit your revenue goals
Organic + Paid ways to drive both new and repeat traffic to your eCommerce store
The 7 main ways to drive traffic to your eCommerce store
Episodes Mentioned
2 - How to Make Money with Email Marketing
eCommerceBadassery.com/02
3 - 6 Must-Have Email Automations
eCommerceBadassery.com/03
10 - Must-Have Email Automations for eCommerce
eCommerceBadassery.com/10
12 - How To Get More Awareness & Visibility for Your eCommerce Store
eCommerceBadassery.com/12
31 - Non-Salesy Email Ideas
eCommerceBadassery.com/31
32 - Product-Focused Email Ideas
eCommerceBadassery.com/32
41 - Setting & Accomplishing Goals Like an eCommerce Badass
eCommerceBadassery.com/41
43 - List Building for eCommerce
eCommerceBadassery.com/43
44 - How to Create an Email Marketing Calendar
eCommerceBadassery.com/44
45 - Should You Have A Blog on Your eCommerce Website?
eCommerceBadassery.com/45
50 - An Advanced Strategy to Track Your Email Marketing Campaigns
eCommerceBadassery.com/50
Read the Full Transcript
eCommerceBadassery.com/56
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
Happy ONE-YEAR Anniversary to the eCommerce Badassery Podcast! I’m sharing the TOP 10 episodes according to YOU! Based on downloads and your feedback, these were the most helpful, most impactful and your favorite episodes. Whether you’re a new listener who wants to know where you should start (the beginning, friend ) or an OG who needs a refresher, these are the episodes you’ll want to start with.
Episodes Mentioned
3 - Must-Have Email Automations for eCommerce
eCommerceBadassery.com/03
4 - Quick Wins for eCommerce Success
eCommerceBadassery.com/04
6 - What is SEO & How to Do It
eCommerceBadassery.com/06
17 - All the GOOGLE Tools & What They’re For
eCommerceBadassery.com/17
20 - The Power of the Pre-Launch & Thriving in a Crowded Market
eCommerceBadassery.com/20
26 - 3 Things Entrepreneurs Should Do Everyday to Maximize Sales
eCommerceBadassery.com/26
31 - Non-Salesy Email Ideas
eCommerceBadassery.com/31
32 - Product-Focused Email Ideas
eCommerceBadassery.com/32
41 - Setting & Accomplishing Goals Like an eCommerce Badass
eCommerceBadassery.com/41
44 - How to Create an Email Marketing Calendar
eCommerceBadassery.com/44
48 - Are You Focused on the Wrong Things in Your eCommerce Business
eCommerceBadassery.com/48
49 - Increasing Revenue with Cross-Sells & Upsells
eCommerceBadassery.com/49
Read the Full Transcript
eCommerceBadassery.com/55
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Apr 06, 2021
Tuesday Apr 06, 2021
From side hustle to multi-million dollar business in 4 years. Hear how Megan Tellez of Glass Ladder & Co. took her frustration for her corporate job and lack of fashionable accessories for the modern stylish woman and turned it into her dream business.
A former client and badass businesswoman, Megan has such an inspiring story and journey that proves with a strategy, a willingness to learn, and a little bit of grit you too can break the glass ceiling and build a business you love and that supports the life you want to create for yourself.
Here’s what you’ll learn:
Megan’s #1 piece of advice for growing a successful business
Her biggest mistakes and successes in her business so far
The one thing she resisted most in her business and how it changed things for the better when she finally leaned in
Connect With Megan
Save 20% Off Your Entire Purchase with code BADASS
Glass Ladder & Co. Website
http://glassladderco.com
Best Selling Bag: The Sarah Laptop Bag
https://glassladderco.com/products/the-sarah
Instagram
http://instagram.com/glassladder
Facebook Group
https://www.facebook.com/groups/glassladder
Read the Full Transcript
eCommerceBadassery.com/54
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!
Here’s what you’ll learn:
Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategy
When to update your Shopify theme
Plus a bonus tip on optimizing your mind
Episodes Mentioned
Episode 39 - 5 Things You Can Do to Step into Your Role as CEO
eCommerceBadassery.com/39
Episode 44 - Creating an Email Marketing Calendar
eCommerceBadassery.com/44
Episode 38 - Sales Tax for eCommerce
eCommerceBadassery.com/36
Episode 37 - Mini-Episode: Privacy, GDPR, CCPA, Oh My!
eCommerceBadassery.com/37
Read the Full Transcript
eCommerceBadassery.com/53
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Mar 23, 2021
Tuesday Mar 23, 2021
Email marketing is one of the best ways to make money in your eCommerce business but there is a method to the madness. After working with so many eCommerce entrepreneurs on their email marketing I see a lot of the same mistakes or missteps and today we’re going to dive into the Top 10 mistakes and how to do it better.
Here’s what you’ll learn:
How to make more revenue from your email marketing
What metrics you should be paying attention to
Ways to consistently test and improve your email marketing
Episodes Mentioned
Episode 43 - List Building for eCommerce
eCommerceBadassery.com/43
Episode 31 - Non-Salesy Email Ideas for eCommerce
eCommerceBadassery.com/31
Episode 44 - Creating an Email Marketing Calendar
eCommerceBadassery.com/44
Read the Full Transcript
eCommerceBadassery.com/52
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy