Tuesday Feb 22, 2022
105. Public Relations for Product-Based Businesses with Nora Wolf
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
![104. [BIZ BITE] How Many Emails Should I Send Per Week in My eCommerce Business?](https://pbcdn1.podbean.com/imglogo/image-logo/7528525/Ecommerce_Badassery_Podcast_Cover_New77l3k_300x300.jpg){kind=logo}
Thursday Feb 17, 2022
Thursday Feb 17, 2022
You know email is important and since you've been hanging out with me, I hope you realize that when you send more emails you make more money.
But you still might be unsure how many emails are too many, or what the sweet spot is for how many emails you should send a week in your eCommerce business.
Let's talk about it!
What You’ll Learn
How to determine the best email sending cadence for you
How to test increasing your sends so you don't alienate your subscribers or end up in the junk box
Tips & Tricks for slicing and dicing your audience so you can send more emails without being annoying.
Links Mentioned
Get my brain on your business with a 1:1 strategy call!
http://ecommercebadassery.com/strategy
Episodes Mentioned
How to Create an Email Marketing Calendar
https://ecommercebadassery.com/44
eCommerce + Email Marketing Benchmarks to Gauge Your Success
http://ecommercebadassery.com/19
Read the Full Transcript
http://eCommerceBadassery.com/104
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Feb 15, 2022
Tuesday Feb 15, 2022
Ever wonder what it's really like to work with influencers and content creators? If you've ever asked yourself how much you should expect to spend, how to ensure you get the results you want, and even how to find the right person, my guest Harley Jordan of Millennial Escape is spilling on the tea on everything you need to know.
Plus, as IG's original reels girl, she's sharing a few of her best tips + tricks for using Reels to increase your reach + grow your following on Instagram.
What You’ll Learn
What product-based businesses and brands can expect when working with a content creator
What brands get WRONG when approaching + working with content creators
What you should expect to spend for truly stand out content
Links Mentioned
Harley Jordan on Instagram
http://instagram.com/harleyyjordann
Harley’s Mini-Courses
https://www.millennialescape.com/shop
Get Connected with Content Creators for Your Brand
Email: pr [at] allinfluencemgmt.com
Read the Full Transcript
http://eCommerceBadassery.com/103
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Feb 10, 2022
Thursday Feb 10, 2022
Hate pop-up forms? Wondering if you REALLY need one on your website?
Today we're talking about whether or not you should add an email pop-up to your eCommerce website and how you can make them less annoying to your customers.
Read the Full Transcript
http://ecommercebadassery.com/102
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Feb 08, 2022
Tuesday Feb 08, 2022
How do you know when your automated email flows need an update? It’s easy to set and forget things like your Welcome Email Series and your Cart Abandonment Series, but every now and then it pays to review your email marketing automations to see if they still fit with your business goals and continue to make you money on autopilot.
Today we’re talking through some of the things you should consider when figuring out whether you need to update your automated emails.
What You’ll Learn
The key things you should consider before you update your automatic emails
How to turn your objections into purchases—on autopilot!
The key metrics you should know before you update your email flows
The different automated eCommerce email flows and how to improve their performance
Read the Full Transcript
http://eCommerceBadassery.com/101
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Feb 03, 2022
Thursday Feb 03, 2022
Not sure if you should upgrade to Shopify 2.0? In today's BIZ BITE, I'm sharing what makes Shopify 2.0 different and how to use the new features with a few different use cases so you can decide if an upgrade makes sense for you and your business.
Episodes Mentioned
54. Smashing Glass Ceilings & Growing through Social with Megan Tellez of Glass Ladder & Co.
http://ecommercebadassery.com/54
67. Big Changes Coming To Shopify - Online Store 2.0 & What it Means for Merchants
http://ecommercebadassery.com/67
Links Mentioned
Megan's Website
http://glassladderco.com/discount/badass
Shopify 2.0 Walkthrough Video
http://eCommerceBadassery.com/100
Read the Full Transcript
http://ecommercebadassery.com/100
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
When should you move to a bigger warehouse space?
When should you start hiring a team?
How do you build a team of people who WANT to work hard for you?
Today's guest, Brian Burke is ready to answer all those questions for you.
He is the founder of SellYourMac.com an Inc 5,000 company that has paid out $40 million to Apple users and is one of the world's largest purchasers of used Apple products. And I know you're thinking, why are we talking about buying and selling Apple products? Because when it comes to scaling, it doesn't matter what you sell...
Keeping your customers happy, growing a team that works their butt off for you while still being able to pick your kids up from school, and giving back to your community doesn't happen without some smart strategies.
In this episode, Brian shares what he credits most of his success of building the number one ranked apple trade-in business in a very crowded market.
Why moving from the basement of his first house into a real warehouse was a game-changer for his business. And no, it's not what you think. And why he still runs this business, even though he doesn't have to
Links Mentioned
https://sellyourmac.com/
https://textexpander.com/
Read the Full Transcript
http://eCommerceBadassery.com/99
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jan 27, 2022
Thursday Jan 27, 2022
Sick of your existing theme; feel like it's time for an upgrade? In this week's Biz Bite episode I'm sharing my favorite Shopify theme and the things you should consider before purchasing your next theme.
Read the Full Transcript
http://ecommercebadassery.com/98
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
Looking to expand the functionality of your Shopify store but not sure what app to use? In this episode, I’m sharing my favorite Shopify apps for common requests from online store owners.
I’m sharing my favorite Shopify apps for:
Quizzes, Product Reviews, Product Bundles, Subscriptions, Additional Discounts, Rewards and Referrals, Cross-Sells, Email Marketing, and even how to jazz up your Shopify Notification emails.
Plus, if you’re ever looking for a Shopify developer, I’m sharing two resources where you can get quick support from someone for a reasonable price without the usual retainer required from bigger agencies!
If you want to hear my must-have tools for the backend of your business to create systems and smooth operations, check out episode 96.
What You’ll Learn
Which features you need an app for vs. those that may just require a theme upgrade
The apps I have personally used and love for specific features + functionalities
Tools you may not even realize you need and the best apps available on Shopify
Episodes Mentioned
Must-Have Tools for Your eCommerce Business
http://ecommercebadassery.com/96
The Magic of Referral Marketing + How to Do it Right with Referral Candy
http://ecommercebadassery.com/80
Shopify Online Store 2.0 + What it Means for Merchants
http://ecommercebadassery.com/67
Links Mentioned
Klaviyo Email + Back-in-Stock*: http://ecommercebadassery.com/klaviyo
Gorgias*: http://ecommercebadassery.com/gorgias
Pre-Hook Quiz Platform: https://apps.shopify.com/quiz-funnel
Gatsby Influencer Discovery Platform: http://gatsby.ai
Selly Cross-Sells + Bundles: https://apps.shopify.com/selly
Reconvert Cross-Sells: https://apps.shopify.com/reconvert-upsell-cross-sell
Back-in-Stock: https://apps.shopify.com/back-in-stock
Smart Search + Filter by Searchanise: https://apps.shopify.com/searchanise
Product Search + Filter by Boost: https://apps.shopify.com/product-filter-search
Native Subscriptions: https://apps.shopify.com/native-subscriptions
Appstle Subscriptions: https://apps.shopify.com/subscriptions-by-appstle
Recharge Subscriptions: http://ecommercebadassery.com/recharge
Infinite Options by Shop Pad: https://apps.shopify.com/custom-options
Bundle Builder: https://apps.shopify.com/bundlebuilder
Bundles by Gazebo: https://apps.shopify.com/bundles
Ultimate Special Offers: https://apps.shopify.com/special-offers
Afterpay*: http://ecommercebadassery.com/afterpay
Sezzle: https://sezzle.com/
Orderly Emails: https://apps.shopify.com/email-templates
Spently: https://apps.shopify.com/spently
Free Shipping Bar: https://apps.shopify.com/free-shipping-bar
Stamped*: http://ecommercebadassery.com/stamped
Smile: https://apps.shopify.com/smile-io
Yotpo: https://apps.shopify.com/yotpo-social-reviews
Referral Candy*: http://ecommercebadassery.com/candy
Shopify Developers:
Store Tasker: https://www.storetasker.com/
Hey Carson: https://www.heycarson.com/
Read the Full Transcript
http://eCommerceBadassery.com/97
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy