Tuesday Dec 10, 2024
308. Must-Measure Metrics for Your eCommerce Business
eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
Feeling stuck or overwhelmed by your endless to-do list? In this episode of the eCommerce Badassery Podcast, we’re tackling 10 high-impact projects that can transform your business—without driving you to burnout. From optimizing your email automations and refreshing your website to expanding into new sales channels and getting serious about Facebook Ads, we’re diving deep into the tasks that will make the biggest difference in your growth.
You don’t have to do all the things—just the right ones. Tune in to learn how to prioritize, take action, and set your eCommerce business up for success. Plus, discover the tools and resources that can help you every step of the way.
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Get on the Email List
https://ecommercebadassery.com/freestuff
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Full Episode Show Notes
http://ecommercebadassery.com/307
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Nov 26, 2024
Tuesday Nov 26, 2024
Save the Date! The Badassery Blitz is back on December 9th ⚡️
Tune in to hear more about the brand new courses and deals coming your way next month!
Get on the Email List
https://ecommercebadassery.com/freestuff
Need Last Minute Holiday Marketing Help?
Check out the eCommerce Badassery Podcast searchable database & filter by Q4!
https://ecommercebadassery.com/database
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
I used to be skeptical about AI tools like ChatGPT—sure, they were fine for getting started, but the results often felt robotic and uninspired. Fast forward to today, and I’m fully on board. In this episode, I’m sharing how I’ve learned to harness the power of AI to create content that actually sounds like me, analyze data like a pro, and save serious time in my business.
What You’ll Learn:
Why AI tools like ChatGPT are better than ever for content creation—when you know how to use them right
How to use AI for research and ensure you’re working with the most accurate, up-to-date information.
Creative ways to use AI for data analysis, from Facebook ad performance to customer insights.
Quick tips to train ChatGPT and make it your ultimate eCommerce assistant
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Get on the Email List
https://ecommercebadassery.com/freestuff
_______
Full Episode Show Notes
http://ecommercebadassery.com/306
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
With the 2024 election mostly behind us (not all races have been called at the time of this recording) and Trump as our president-elect, I wanted to chat through some of the policies he’s been floating that could uniquely affect you as a product-based business owner and a self-employed person
00:00 Introduction and Overview
01:48 Health Insurance Policies & Changes to the ACA
04:55 Understanding Tariffs and Their Impact
09:30 Tax Changes and Business Implications
14:58 Immigration and Its Economic Effects
15:30 Holiday Season Marketing Tips
17:07 Conclusion and Final Thoughts
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Access the Full Document
https://ecommercebadassery.com/2025-policy
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Full Episode Show Notes
http://ecommercebadassery.com/305
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Nov 05, 2024
Tuesday Nov 05, 2024
You only have ONE job in Q4 when it comes to your eCommerce business... let's talk about what it is and why it's so important.
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Get Holiday Content Ideas
https://ecommercebadassery.com/holidaycontent
_______
Full Episode Show Notes
http://ecommercebadassery.com/304
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you.
With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back in the new year.
Having a solid strategy to encourage those repeat purchases is also a great way to bring in some additional revenue during January and February which are typically slower times for retail businesses.
The good news is, this isn't my first rodeo which means I have a few ideas on how you can be intentional about capitalizing on the increased website traffic this holiday season.
Important Links
All Holiday Episodes:
https://ecommercebadassery.com/holidaypodcast
Searchable Podcast Database:
https://ecommercebadassery.com/database
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Show Notes & Transcript
http://ecommercebadassery.com/303
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Oct 22, 2024
Tuesday Oct 22, 2024
With a 98% open rate and 29% click-through rate, SMS is an easy way to break through the Black Friday noise.
Let's chat about how to seamlessly integrate SMS with your email campaigns, grow your list, and craft compelling messages - that won't take more than an hour or so of your time.
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Get Holiday Content Ideas
https://ecommercebadassery.com/holidaycontent
_______
Full Episode Show Notes
http://ecommercebadassery.com/302
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
You know that email marketing is one of the MOST important things you can do during Q4 to amplify your sales, so today I wanted to talk about a few tips & tricks you can implement through the season to get more attention and engagement in the inbox.
As I always say, email inboxes are like Twitter feeds, and you’re gonna be competing for people’s attention. I want to make sure that you are so confident in the emails you send this season that you’re not afraid to keep showing up.
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Get Holiday Content Ideas
https://ecommercebadassery.com/holidaycontent
_______
Full Episode Show Notes
http://ecommercebadassery.com/301
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy