eCommerce Badassery

346. Q4 Website Prep: 6 Items for Your To-Do List (Replay)

Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion. 
 
In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales. 
 
What you’ll Cover:
The #1 strategy most shop owners forget to set up before Q4 (and why it’s costing you)
What McDonald’s can teach you about making more money from every order
A simple way to get on your customers’ nice list and boost your SEO at the same time
The sneaky collection mistake that’s quietly killing your conversions
One tiny tweak to your nav bar that could completely change how customers shop your site
Why your homepage might be turning shoppers away (and how to fix it fast)
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Full Episode Show Notes
http://ecommercebadassery.com/346
 
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy
 

345. Listener Q&A: Sales, Sanity and Strategy for Q4

Ready to tackle Q4 with clarity, strategy, and badass energy? This week, I’m answering your most-asked Q4 marketing questions. 
I tapped into my email list to uncover your hot-button questions around marketing for Q4. In this episode, we dive into whether shoppers will actually be spending, how to handle Black Friday without selling out your values, structuring your promotion timeline, keeping momentum post-holidays, and sustaining sanity when burnout hits.
 
We're Talking:
The real scoop on holiday spending trends
How to do Black Friday on YOUR terms
A no‑frills campaign timeline
How to ride the holiday momentum into the new year
Real-deal advice for when life just sucks and Q4 feels impossible
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/345
 
More Holiday Podcast Episodes
https://ecommercebadassery.com/holidaypodcast
 
Gift Guide Glow-Up
https://ecommercebadassery.com/glowup
 
Holiday Content Bundle
https://ecommercebadassery.com/holiday-content
 
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
 
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
 
_______
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 

344. Your Q4 Content Strategy: How to Create Holiday Content That Sells

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop).
In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists.
In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.
 
Here’s what you’ll learn:
The reason clever content is killing your Q4 sales (and what to do instead)
One shift that turns your product from “meh” to must-gift
What your overwhelmed customer actually needs from your content (hint: it’s not more emojis)
The invisible copy mistake that’s secretly costing you conversions
How to shut down buyer hesitation before it ever bubbles up
What most brands get totally wrong about email frequency (and how to fix it without annoying your list)
Why sounding like a broken record might be your best Q4 strategy
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/344
 
Gift Guide Glow-Up
https://ecommercebadassery.com/glowup
 
Holiday Content Bundle
https://ecommercebadassery.com/holiday-content
 
More Holiday Podcast Episodes
https://ecommercebadassery.com/holidaypodcast
 
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
 
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
 
_______
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 

343. This Is the Secret Sauce to Holiday Sales

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care?
Here’s a hint: it’s not about slashing prices.
In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you think. It’s not about having the flashiest promo or the biggest ad budget. It’s about how you show up for your customers and what you do to make their lives easier this season.
We’re talking about a subtle but powerful shift in your Q4 strategy that will change how customers experience your brand... and why it could be the key to more conversions, better engagement, and long-term loyalty.
Want to become your customer’s holiday hero? Click play and let’s talk.
Here’s what you’ll learn:
The Q4 mindset shift that separates the meh from the memorable
The simple strategy that elevates your brand without extra inventory
How to turn product overwhelm into curated ease
One thing you can add today to create instant "wow" moments
The overlooked marketing assets that make you unforgettable
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/343
 
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
 
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
 
_______
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
_______
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 

342. These eCommerce Website Mistakes are Costing You

You know those little tweaks that don’t seem like a big deal... until you realize they’re tanking your conversion rate? Yeah, those. That’s what we’re talking about today.
After chatting with a Lounge member who needed help presenting all the right info in a better way, I decided it was time to do a no-fluff, action-packed episode about the most important areas of your website you should focus on — especially going into Q4. Whether you’re rocking Shopify or another platform, the principles apply.
I’m breaking down key automations, homepage musts, product page do’s and don’ts, and why your nav menu and collection filters are more important than you think. It’s all about making your website your best damn salesperson.
We’re not talking full redesigns here—just smart, intentional tweaks that create a smoother, more conversion-friendly experience for your customer.
What You’ll Learn:
The one place on your site that must scream “BUY NOW”
Why long product titles might be killing your sales (and what to do instead)
The simple but overlooked mistake that hides your most important content
What to include on your product page so customers stop bouncing
How to organize your navigation and collection filters for max conversions
Why your bestsellers deserve multiple real estate spots
My favorite Shopify tricks using metafields & metaobjects
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/342
 
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
 
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
 
_______
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
_______
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 

341. 4 Easy Ways to Get More Subscribers from the Customers You Already Have

How to Get Past Customers on Your Email List
Ever looked at your customer list and thought, “Wait… half these people never even subscribed to my emails”? Yeah, that’s a goldmine you’re sitting on, my friend—and we’re not about to let it collect dust.
This week’s episode was inspired by a student inside my Email Badassery program who had exactly that problem. She’s got happy customers, but they never opted in for marketing emails. Now that she’s building a killer set of automated flows, it’s time to get those buyers officially on the list.
And here’s the thing—this isn’t about begging or being salesy. These people already like you (they gave you money, remember?). You just need to make it ridiculously easy and tempting for them to say “yes” to your emails.
In this episode, I’m breaking down four smart, strategic ways to get it done, plus some behind-the-scenes tips on popups, targeting, and even good old snail mail that’ll make your competition wonder why they didn’t think of it first.
 
What You’ll Learn:
How to tweak your welcome popup targeting so non-subscribers actually see it
The order confirmation email trick that gets more sign-ups without being spammy
Why snail mail + a QR code is still a total list-building win
How to run targeted Meta ads to your past buyers (and when it’s not worth it)
The easiest first step to get going without overwhelming yourself
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/341
 
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
 
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
 
_______
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
_______
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 

340. Speed Up the Sale: Smart Ways to Covert Your eCommerce Customer Faster

If you’ve ever felt like your product should be flying off the shelves, but instead you're getting crickets... it might be because your audience just doesn’t get it yet.
Not because they’re dumb. Not because your product sucks. But because you're not articulating the outcome in a way that resonates with them.
In this episode, we’re digging into why it’s not enough to just talk about what your product is or even what it does. You’ve gotta get to the core of what your customer really wants, and communicate that in a way that matches how they think, not how you think.
We’ll talk about what that looks like in practice and how to adjust your messaging to connect faster, deeper, and better... because let’s face it, you don’t have forever to make the sale.
Here’s what we’ll cover in this episode:
The real reason your customers don’t convert right away (and how long you really have to make the sale)
How to dig into the outcome your customer actually wants
The power of “so that” and the secret of asking “why” five times
Why your content needs to say the same thing, just in different ways
How to ramp up your touch points using omni-channel marketing
When your customer is most engaged and why you need to go hard right then
 
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/340
 
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
 
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
 
_______
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 

339. eCommerce Fall Sales Prep: The Foreplay Before Q4

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine
Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one.
In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build serious momentum before the Black Friday inbox war begins.
We’re breaking down exactly why this season is a strategic goldmine, what your customers are really thinking during this time, and what kind of campaigns you should be running no matter what you sell.
If you’ve ever felt like you go from summer slowdown straight into Black Friday panic mode, this episode is your reset button.
What you’ll learn:
Why August + September are NOT throwaway months
How your customer’s mindset shifts during this season (even if they’re not going back to school)
Campaign ideas for every type of product-based business
The emails to send to re-engage your list and start building buzz
Mistakes to avoid that could cost you BIG in Q4
How to map out a 6-week content plan without the overwhelm
 
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/339
 
The Lounge Membership
https://ecommercebadassery.com/membership
 
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
 
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
 
_______
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
_______
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683