Thursday Mar 17, 2022
BONUS: Klaviyo Pricing Updates + Google Analytics Changes
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
![112. [BIZ BITE] My eCommerce Conversion Rate Sucks! How Can I Figure Out What’s Wrong?](https://pbcdn1.podbean.com/imglogo/image-logo/7528525/Ecommerce_Badassery_Podcast_Cover_New77l3k_300x300.jpg){kind=logo}
Thursday Mar 17, 2022
Thursday Mar 17, 2022
Ahh… website conversion… feels like the holy grail of eCommerce doesn’t it. You spend all this time making your pretty website, uploading your products, driving traffic… and then, after all, that time, energy, money, blood sweat, and tears… you only get a few sales. So what gives?
Well, the easiest way to figure out what you need to focus on is to break down the shopping journey on your website. Anytime you’re trying to troubleshoot results, you’ll want to break it down to the smallest possible denominator. Because different metrics are influenced by different variables, there are going to be different reasons or insights you’ll pull from those results and then take different actions to fix them.
Links Mentioned
Google Analytics Crash Course
http://ecommercebadassery.com/data
Episodes Mentioned
19: eCommerce Benchmarks to Guague Your Success
http://ecommercebadassery.com/19
12: How to Get More Awareness & Visibility for Your eCommerce Store
http://ecommercebadassery.com/12
13: How to Get Customers Closer to Making a Purchase & Grow Your Email List
http://ecommercebadassery.com/13
14: How to Convince Customers to Buy From You Instead of Your Competition
http://ecommercebadassery.com/14
15: How to Get Repeat Purchases From Your Customers
http://ecommercebadassery.com/15
71: The Anatomy of a Product Page with Reese Spykerman
http://ecommercebadassery.com/71
What You'll Learn
The 4 steps you need to analyze in the onsite customer journey
What data to look at to determine where the problems are and where to find it
Tips & tricks for what to fix at each step for better results
Read the Full Transcript
http://eCommerceBadassery.com/112
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
Ever wondered if all that time, energy, and effort you’re putting into your social media is worth it for your eCommerce business? I mean… we all know it’s important to some degree, we keep doing it right? But how often do you ask yourself if it even has any impact on your customer’s buying decisions?
This week we’re deep-diving into the results of a social media study that looked at how consumers use social media to shop and what platforms they interact with at each step in their buying journey. We break down how you can use these results to leverage social media for your eCommerce business and what content you should create for each platform.
What You’ll Learn
How customers use social media to shop
Which platforms are consumers using for which shopping behavior
How to adapt your content across multiple social media platforms to line up with different customer behaviors
Episodes Mentioned
Facebook Groups for Product-Based Businesses
http://ecommercebadassery.com/29
How to Build Your Email List with Instagram DM Automation
http://ecommercebadassery.com/109
Links Mentioned
ManyChat Automated Chat Marketing Platform
https://ecommercebadassery.com/manychat
Read the Full Transcript
http://eCommerceBadassery.com/111
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Mar 10, 2022
Thursday Mar 10, 2022
Email marketing is a great way to make money in your eCommerce business, but you can't have great results from email marketing if you don’t have a list of people to email. So how are you supposed to grow the list?
Giveaways tend to build lists quickly, but are they the right option for you and your business? Listen in to find out!
What You'll Learn
Whether or not giveaways are a good way to grow your email list
How to better execute giveaways for enhanced reach
How to use followup email to convert more of your giveaway signups into customers
Read the Full Transcript
http://eCommerceBadassery.com/110
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Mar 08, 2022
Tuesday Mar 08, 2022
Like most people, I had some preconceived notions about automated chat marketing. But the reality is 3 billion people use messaging apps a month to communicate with friends and family--so why can’t eCommerce businesses use the same platforms to communicate with their customers?
My guest today is Mike Yan, CEO, and co-founder of ManyChat, an automated chat marketing platform. He’s helping us debunk the myth that automated messages are icky, and instead, shows us how they can be used as part of an omnichannel marketing strategy to help generate leads and create a great customer experience.
What You’ll Learn
What eCommerce businesses need to know if they’re going to use chat marketing for customer communications
Why automated chat marketing is very different from spam bots
How to utilize automated chat to convert people into customers and build your lists
Links Mentioned
Get 30 Days of PRO free with my partner link 👇
https://ecommercebadassery.com/manychat
The IG Summit hosted by Many Chat!
https://igsummit.com/
Take the FREE Many Chat Course
https://manychat.com/resources/video-course
Connect with Mike Yan
LinkedIn: https://www.linkedin.com/in/mikedyang/
Instagram: https://www.instagram.com/themikeyan/
Read the Full Transcript
http://eCommerceBadassery.com/109
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Mar 03, 2022
Thursday Mar 03, 2022
With 68% of eCommerce shopping carts being abandoned on a regular basis, it's pretty important that we have a plan in place for how to bring them back.
My favorite way? Hands-down, email marketing. But not all emails are created equal. In this episode, I'm sharing the #1 thing you'll want to include in your abandonment emails to help your customer make a buying decision and save more of those abandoned carts.
What You’ll Learn
The type of content to put in your abandonment emails
How to determine what topics to cover in that content
How you can personalize the experience for every customer based on what products they have in their shopping bag
Read the Full Transcript
http://eCommerceBadassery.com/108
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
Quizzes are a great way to engage your eCommerce customers and they’re all the rage right now, but like most things in business, it can be a bit harder than we expect when it comes time to actually create them… I mean, what do we even ask?
My guest today is Gen Furukawa, co-founder of Prehook, a Shopify quiz platform. He’s sharing his best tips and tricks for creating a quiz that keeps your customers engaged while also giving you the data you need to create a great customer experience.
What You’ll Learn
How you can use a quiz in your eCommerce business to drive customer engagement and revenue
What questions to ask in your eCommerce quiz
Why quizzes are more than just a fun way to entertain your customers
What zero-party data is and why it’s going to be so important as privacy concerns continue to change how platforms share data with us
Links Mentioned
Prehook Quiz Platform for Shopify
http://prehook.com
Cart Overflow Podcast
https://cartoverflow.com/
Teelixir.com
https://teelixir.com/
Connect with Gen
Twitter: https://twitter.com/genfurukawa/
Linked In: https://linkedin.com/in/genfurukawa
Read the Full Transcript
http://eCommerceBadassery.com/107
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Feb 24, 2022
Thursday Feb 24, 2022
Sending 1-3 emails on any given week in your eCommerce business is a great place to start to be consistent with your subscribers and generate repeat sales. But what about when you're running a sale? Is sticking to your regular sending schedule enough?
The short answer is no. Anytime you have something special going on in your business like a sale or promotion you're going to want to increase the number of emails you send to your audience to make sure you get as many eyes on that promotion as possible.
Tune into this week's BIZ BITE episode to hear a sample email sending schedule for your next big promotion + some tips and tricks to make the most out of this strategy.
What You’ll Learn
How to increase your sends during your promo period
When to send the email + what content to include
Tips to ensure you don't annoy your subscribers
Episodes Mentioned
104. How Many Emails Should I Send Per Week in My eCommerce Business?
http://ecommercebadassery.com/104
Read the Full Transcript
http://eCommerceBadassery.com/106
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Feb 22, 2022
Tuesday Feb 22, 2022
Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides.
In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care about.
Plus, join us for 2 FREE Workshops teaching you how to do this for your business. Head to https://eCommerceBadassery.com/pr for more details.
What You’ll Learn
What you need to be pitch-ready for public relations
How to be empathetic in your pitch to the press to increase your chances of getting coverage
What storytelling actually means and how to use it to get press coverage for your products and brand
Free PR Workshops
http://ecommercebadassery.com/pr
March 9th, 2022 - PR 101: How to Do Your Own PR In House
April 6th, 2022 - Increase Visibility with Holiday Gift Guide Placement
Links Mentioned
Free 5-Day Pitch Course
http://ecommercebadassery.com/pitch
Connect with Nora
Wolf-Craft: PR Without the Retainer
https://wolf-craft.com/
Instagram
https://www.instagram.com/go.wolf.craft/
Read the Full Transcript
http://eCommerceBadassery.com/105
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy