Thursday May 19, 2022
130. [BIZ BITE] I Need to Grow My eCommerce Business, Where Should I Focus First?
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday May 17, 2022
Tuesday May 17, 2022
Fulfillment isn't sexy, but it does take up a lot of time and resources in your eCommerce business... so it's worth taking a little time to optimize the process and make sure you're as efficient as possible.
How nice would it be to cut down on the time it takes you to fulfill an order so you could actually increase your orders without increasing your staff?
What You'll Learn
The simple 4-step process to getting your orders out the door as quickly as possible
The 4 most common order picking processes used in eCommerce order fulfillment
How to organize your warehouse for maximum efficiency
How to save money on your shipping costs
Links Mentioned
Shipstation: http://ecommercebadassery.com/shipstation
PirateShip: http://pirateship.com
Episodes Mentioned
How to Get More Done in Less Time
http://ecommercebadassery.com/09
Smooth Operations in Business + in Life
http://ecommercebadassery.com/83
Must-Have Tools for Your eCommerce Business
http://ecommercebadassery.com/94
Read the Full Episode Transcript
http://ecommercebadassery.com/129
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday May 12, 2022
Thursday May 12, 2022
How much traffic is enough traffic for your eCommerce website? Well, it depends. How much money do you want to make in your eCommerce business?
In this episode, I'm sharing a simple calculation that will tell you how much traffic you need to hit your revenue and profit goals!
What You’ll Learn
A 4-step calculation that'll tell you exactly how much traffic you need to hit your revenue and profit goals!
Links Mentioned
http://ecommercebadassery.com/membership
Read the Full Transcript
http://ecommercebadassery.com/128
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday May 10, 2022
Tuesday May 10, 2022
Creating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.
On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list.
WHAT YOU’LL LEARN
The 4 essential steps you need to take to launch your next product
The different types of content you can create that get your audience excited and on your pre-launch list
A step-by-step pre-launch marketing strategy
EPISODES MENTIONED
20. The Power of the Pre-Launch and Thriving in a Crowded Market with Jessica Principe of All Girl Shave Club
https://ecommercebadassery.com/20
54. Smashing Glass Ceilings & Growing Through Social Media with Megan Tellez of Glass Ladder & Co
https://ecommercebadassery.com/glass-ladder-megan-tellez/
69. How To Create Content That Converts: The Rocks Method
https://ecommercebadassery.com/create-content-that-converts/
87. Replay: My Favorite Way To Track The Success Of Your Latest Marketing Campaign Or Promotion
https://ecommercebadassery.com/track-the-success-of-your-latest-marketing-campaign/
109. How To Build Your Email List With Instagram Dm Automation With Mike Yan Of Manychat
https://ecommercebadassery.com/how-to-automate-instagram-dms/
LINKS MENTIONED
ManyChat
http://ecommercebadassery.com/manychat
FREE Product Launch Workshop
http://ecommercebadassery.com/conversion
Read the Full Episode Transcript
http://ecommercebadassery.com/127
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday May 05, 2022
Thursday May 05, 2022
If you're launching new products, collections, or promotion and not seeing the sales results that you want... this is the episode for you.
What You’ll Learn
The simple 4-step system to sell out your product launches
Read the Full Transcript
http://ecommercebadassery.com/126
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday May 03, 2022
Tuesday May 03, 2022
If you’ve been paying attention to what’s going on in our world right now, some people are saying another recession is on the way. I’m no economist and I don’t have a crystal ball so I’m not exactly primed to predict what’s going to happen…
I can, however, take my experience launching a successful business during a recession to share a few ways that you can prepare your eCommerce business for what might come.
What You'll Learn
How to recession-proof your business
How to make sure you have the funds to continue operating even if you see a dip in revenue
Why it’s important to anticipate what your business might need and get it in place before you actually need it
Episodes Mentioned
7. The #1 Reason You’re Not Able To Pay Yourself
https://ecommercebadassery.com/why-you-cant-pay-yourself/
42. Understanding & Speaking To Your Ideal Customer
https://ecommercebadassery.com/ideal-customer/
Read the Full Transcript
http://ecommercebadassery.com/125
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Apr 28, 2022
Thursday Apr 28, 2022
With only 60 characters available for the subject line of your emails, preview text is your opportunity to provide that little something extra to get your subscribers excited to open your emails.
What You’ll Learn
What preview text is
How preview text can help your email open rate
Ideas for what content to include in your preview text
Read the Full Transcript
http://ecommercebadassery.com/124
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store.
We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage.
You don’t have to do them ALL at the same time, focus on doing one or two things REALLY well before you try and do all the things.
What You’ll Learn
How to calculate how much traffic you need to hit your revenue goals
Organic + Paid ways to drive both new and repeat traffic to your eCommerce store
The 7 main ways to drive traffic to your eCommerce store
Episodes Mentioned
2 - How to Make Money with Email Marketing
eCommerceBadassery.com/02
3 - 6 Must-Have Email Automations
eCommerceBadassery.com/03
10 - Must-Have Email Automations for eCommerce
eCommerceBadassery.com/10
12 - How To Get More Awareness & Visibility for Your eCommerce Store
eCommerceBadassery.com/12
31 - Non-Salesy Email Ideas
eCommerceBadassery.com/31
32 - Product-Focused Email Ideas
eCommerceBadassery.com/32
41 - Setting & Accomplishing Goals Like an eCommerce Badass
eCommerceBadassery.com/41
43 - List Building for eCommerce
eCommerceBadassery.com/43
44 - How to Create an Email Marketing Calendar
eCommerceBadassery.com/44
45 - Should You Have A Blog on Your eCommerce Website?
eCommerceBadassery.com/45
50 - An Advanced Strategy to Track Your Email Marketing Campaigns
eCommerceBadassery.com/50
Read the Full Transcript
http://ecommercebadassery.com/123
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Apr 21, 2022
Thursday Apr 21, 2022
Not sure if you should be getting more email signups? In today's episode, I share a few key metrics you should look at when deciding whether or not your forms are performing
What You’ll Learn
What the average conversion rate for signup forms is
Whether or not more fields affect the signup rate
If asking for phone numbers lowers your signup rate
Links Mentioned
https://www.klaviyo.com/blog/best-signup-form-data
Read the Full Transcript
http://ecommercebadassery.com/122
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy