Monday Jul 25, 2022
148. [BIZ BITE] Should I Bid on My Brand Name in Google Ads
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Jul 19, 2022
Tuesday Jul 19, 2022
Running a brick + mortar retail business or boutique is a whole different ballgame. With only your local market as potential customers you need a solid marketing + advertising plan to get those feet through the doors.
After managing local marketing + advertising for too many years to count, I'm sharing some of the best ways to get more people through your doors.
What You'll Learn
Who to network with in your local community to spread the word about your store
"Old School" advertising that works better than you think
Ways you can get deals on local advertising opportunities.
Links Mentioned
Yext
Read the Full Episode Transcript
http://ecommercebadassery.com/147
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jul 14, 2022
Thursday Jul 14, 2022
With new features releasing what feels like every other day on Instagram it can be confusing to figure out how to best utilize them. Let's chat about pinned posts on Instagram and how you can use them strategically to support your marketing.
Read the Full Episode Transcript
http://ecommercebadassery.com/146
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jul 12, 2022
Tuesday Jul 12, 2022
Feel like you're constantly selling out of your best-sellers, you make a lot of revenue but never have a lot of cash, or maybe you have inventory collecting dust in your warehouse?
Whether you actively struggle with inventory management or just want to learn more about the process, today's episode is for you. I'm breaking down the MOST IMPORTANT concepts and calculations you need to maximize your revenue while maintaining your cash flow.
What You'll Learn
How to calculate how much inventory you need to reach your goals
How to identify when you have too much or too little inventory
How to calculate how much money you should spend on inventory and what you should spend it on
Read the Full Episode Transcript
http://ecommercebadassery.com/145
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jul 07, 2022
Thursday Jul 07, 2022
There is still a lot of misinformation about this subject on the Internet, so let's set the record straight!
Links Mentioned
http://ecommercebadassery.com/taxjar
Read the Full Episode Transcript
http://ecommercebadassery.com/144
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jul 05, 2022
Tuesday Jul 05, 2022
Is your email marketing program working FOR you and generating you revenue on autopilot?
Today we’re taking a deep dive into the automations you should have set up, how to use automation to save time so you can send less campaigns, and one email series most people aren’t talking about.
If you haven’t already listened to Episode 2 where we cover the B.A.D.A.S.S. Email Marketing Framework, go back and listen to that first. It will help set the stage and build the foundation for this episode.
What You’ll Learn:
The 6 email automations you MUST have for your eCommerce Business
How many emails each series should include
What content you should include at each step in the series
Special Tips, Tricks, and Cool Features of the Klaviyo Platform like the Expected Date of Next Order. (Note: You will need at least 500 customers who have placed an order before this feature is available in your account.)
Grab Your Cheat Sheet!
I’ve put together a PDF for you with an overview of everything we discuss in this episode so you can have it by your side while you build out your email automations
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
See the full transcript at http://eCommerceBadassery.com/143
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jun 30, 2022
Thursday Jun 30, 2022
If you've ever gotten that fraud notification in Shopify it can be hard to know what your best next steps are. In today's episode, I'll share what usually sets this fraud flag off, how I research whether or not it's a legit order, how you can protect yourself from chargebacks and a tool that can take on the risk for you.
Links Mentioned
http://riskified.com
Read the Full Episode Transcript
http://ecommercebadassery.com/142
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jun 28, 2022
Tuesday Jun 28, 2022
Over the last few weeks, you may have heard some rumblings, some hints, and some mysterious messaging about new things coming to Klaviyo.
The good news is, this time they remembered to let their partners know about these changes and they explained these changes ahead of time so that we could update and educate our audience. So that’s what today’s episode is all about.
First, we’ll cover the two big public announcements Klaviyo made on June 23rd, that are definitely confusing people. And a couple of others they made to its partners earlier in the month that are going to be more relevant to you as a small business owner.
What You’ll Learn
What is Klaviyo ONE + do you need it?
What is this Customer Data Platform they're talking about?
What features you should get excited about
Links Mentioned
Klaviyo Badassery Tech Tour
http://ecommercebadassery.com/klaviyo-badassery
Read the Full Episode Transcript
http://ecommercebadassery.com/141
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
http://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
http://ecommercebadassery.com/Klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jun 23, 2022
Thursday Jun 23, 2022
There are a lot of shiny objects in the marketing world and it can leave a lot of eCommerce business owners stressed out and overwhelmed. But when you strip away all the noise, successfully marketing and selling your products comes down to one simple key ingredient. Tune in to find out what it is.
Read the Full Episode Transcript
http://ecommercebadassery.com/140
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy