Tuesday Feb 18, 2025
316. Replay: Create a Multi-Touch Marketing Campaign for Your eCommerce Business
eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
Thinking about running Meta ads in 2025? Wondering if they still work, if you can afford them, or if you even need them?
In this episode, I’m breaking down what it really takes to run successful ads, why the new Meta ad strategy is simpler than ever, and how to know if now’s the right time for you to jump in.
Plus, we’re gearing up for our Meta Ads Sprint inside The Lounge on February 17th—so if you want to finally get ads working for your business, you don’t want to miss this one!
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Full Episode Show Notes
http://ecommercebadassery.com/315
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
With all the talk of trade wars, tariffs, and economic shifts, it’s no wonder product-based business owners are feeling uneasy about what 2025 has in store. But here’s the deal—while we can’t predict every twist and turn, we can focus on what’s actually within our control.
In this episode, I’m breaking down what you need to know, what to prepare for, and the key areas to focus on to keep your business profitable no matter what happens.
If you’re wondering how to future-proof your business without spiraling into panic mode, this episode is for you.
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Full Episode Show Notes
http://ecommercebadassery.com/314
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
In this final episode of the four-week yearly planning series on the e-commerce badassery podcast, we're diving into my process for mapping out your goals and to-do list for the year ahead.
Our goal... do less to achieve more and avoid the overwhelm along the way!
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Full Episode Show Notes
http://ecommercebadassery.com/313
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
Feeling stuck when it comes to hitting your revenue goals? 🤔 You're not alone, friend. In this episode of the eCommerce Badassery Podcast, we’re diving into leveraging your data to make smarter, more strategic business decisions—without overcomplicating things.
By the end of this episode, you’ll know how to:
Break down your yearly revenue goals into quarterly, monthly, and even weekly targets (without losing your sanity).
Use your KPIs to identify the exact levers you need to pull—whether it’s more traffic, a higher AOV, or better conversion rates.
Avoid the overwhelm of trying to do all the things and instead focus on what actually moves the needle.
_______
Full Episode Show Notes
http://ecommercebadassery.com/312
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
In this episode of the eCommerce Badassery Podcast, I’m diving into my signature CASH Method—a 4-pillar framework designed to help you cut through the noise, avoid the shiny objects, focus on what actually matters, and build a sustainable, scalable business.
Lounge Members don’t forget—our Quarterly Planning Workshop is coming up on January 20th.
_______
Full Episode Show Notes
http://ecommercebadassery.com/311
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
We’re kicking off the new year with a powerful exercise to set your goals and intentions for the months ahead in your eCommerce business. I’ll guide you through a reflection of 2024—what worked, what didn’t, and how to leverage those lessons to map out for strategy for this year.
We’ll talk about:
How to reflect on your marketing, products, and systems to uncover hidden insights.
The importance of defining success beyond revenue goals.
How to start crafting your 2025 vision, one step at a time.
If you’re ready to stop chasing trends and start building a strategic, focused plan for your business, this episode is for you.
Lounge Members don’t forget—our Quarterly Planning Workshop is coming up on January 20th.
_______
Full Episode Show Notes
http://ecommercebadassery.com/310
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Dec 24, 2024
Tuesday Dec 24, 2024
Ready to get planning for the New Year? I've curated a few of my favorite episodes to help you start your business planning and streamline your marketing!
Keep scrolling for all the links!
The Episodes Mentioned
307. High-Impact Projects for Q1
https://ecommercebadassery.com/high-impact-ecommerce-projects-for-q1/
305. What the Election Results Mean for Product-Based Business Owners
https://ecommercebadassery.com/2025-trump-policies-product-business/
93. All the Ways to Grow Your Business
https://ecommercebadassery.com/how-to-grow-your-ecommerce-business/
199. Shift This in Your Marketing: Focus on One Product
https://ecommercebadassery.com/how-to-focus-your-ecommerce-marketing-strategy/
193. How to Create an Omnichannel Marketing Campaign
https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/
127. How to Sell Out Your Next Product Launch
https://ecommercebadassery.com/how-to-launch-ecommerce-product/
255. Why Big Profits Don't Equal Big Profits with Ellie Lum
https://ecommercebadassery.com/the-cost-of-hiring-a-team-ecommerce-business/
224. Why It's Okay to Ignore Conventional Wisdom
https://ecommercebadassery.com/ignore-conventional-wisdom/
The Courses
Email Badassery
https://ecommercebadassery.com/email-badassery/
Shopify Secrets
https://checkout.ecommercebadassery.com/shopify-secrets
Shopify Badassery
https://ecommercebadassery.com/shopify-badassery/
Ai Brand Brief
https://ecommercebadassery.com/brandbrief/
Get on the Email List
https://ecommercebadassery.com/freestuff
The Full Podcast Database
Check out the eCommerce Badassery Podcast searchable database & filter by Q4!
https://ecommercebadassery.com/database
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
Shopify's latest updates are here! With 150 new feature rollouts, there is bound to be something that will change the way you run your eCommerce store.
_______
Full Episode Show Notes
http://ecommercebadassery.com/309
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683