Tuesday Nov 25, 2025
Happy Thanksgiving + Badassery Blitz Sneak Peek
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
Ever find yourself knee-deep in a to-do list you created for yourself... and then wonder why you're so damn overwhelmed?
You’re not alone, friend.
This week on the eCommerce Badassery Podcast, we’re digging into the trap so many entrepreneurs fall into: doing more just for the sake of doing. If your calendar is full, your projects are piling up, and you can’t remember why you even started half of them… it might be time to take a step back.
If your current plan has you feeling more frazzled than focused, this is your invitation to pause, reassess, and get intentional as hell about what you say yes to.
What We'll Cover:
The common mistake that’s keeping you overwhelmed
Why you should stop assigning yourself work that doesn’t matter right now
A simple rule to decide what stays on your list... and what can wait
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Full Episode Show Notes
http://ecommercebadassery.com/354
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
If you’ve logged into Canva lately, you might’ve seen the announcement: you can now design emails and export the HTML to use in your email marketing platform. Sounds cool, right?
But before you dive in and start redesigning all your campaigns in Canva’s new tool, there are a few things you should know.
In this episode, I’m breaking down what this new feature actually looks like in practice, how it works with email platforms like Klaviyo, and a few limitations and quirks that might not be obvious at first glance.
If you’re wondering whether Canva’s email design tool is a game-changer or just another shiny object… this is for you.
Inside this episode:
What Canva’s HTML email designer can (and can’t) do
What happens when you import your Canva email into Klaviyo
A few things to look out for before using this in your biz
The workaround you might consider if you’re feeling adventurous
What to do instead of rushing into a tool just because it’s new
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Full Episode Show Notes
http://ecommercebadassery.com/353
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
Apparently, humans are more motivated to avoid pain than they are to chase pleasure. So instead of giving you a sparkly, motivational pep talk for Q4, I’m flipping the script and hitting you with a little tough love... because nothing kills your holiday sales quite like these common mistakes.
Inside this episode:
The one thing that makes or breaks your holiday offer
Why a super popular holiday promo might actually be hurting your sales
The biggest mistake I still see even seasoned sellers make during a launch
What to remember when you’re worried about emailing “too much”
The move you need to make before December 14th
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Full Episode Show Notes
http://ecommercebadassery.com/352
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
We’re pressing pause on the holiday hustle this week for something a little different — and honestly, really important.
I’m running a quick, anonymous survey called the Product Biz Pulse Check to get a read on what’s working (and what’s not) for product-based business owners right now. The goal? To spot patterns between those who are thriving and those who are struggling — so we can all focus on what truly matters in 2026.
It’ll only take about 5 minutes, and I'll be sharing the results in early December!
Take the survey here: https://ecommercebadassery.com/pulse
Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Let's Connect
Website: http://ecommercebadassery.com
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
One of the biggest questions I get this time of year is whether or not you should update your email automations for Black Friday and the holiday season.
Spoiler alert: my answer hasn’t changed since 2022
Inside this episode:
Whether you really need to update your email automations for Q4
A smarter way to keep your flows seasonally relevant
The one thing you might want to turn off during BFCM
A quick tweak that could boost conversions in your top-performing flows
How to make your holiday products more visible—automatically
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Full Episode Show Notes
http://ecommercebadassery.com/351
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Tuesday Oct 14, 2025
Tuesday Oct 14, 2025
In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook.
Inside this episode:
The must-have Q4 segments that set you up for success
How to get your subscribers to actually pay attention
A fresh perspective that might just flip your current strategy on its head
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Full Episode Show Notes
http://ecommercebadassery.com/350
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Oct 07, 2025
Tuesday Oct 07, 2025
Don’t Tap Out After Cyber Monday — Your December Sales Strategy
Black Friday might get all the hype, but if you're ghosting your customers after Cyber Monday, you're leaving serious money on the table. December isn't the time to wind down... it's time to step up.
In this episode, I'm sharing the easy post-BFCM strategies to maximize your sales through the rest of Q4.
The one date in December that can make or break your sales
A simple email strategy that’s impossible to ignore
The secret weapon for last-minute shoppers
A sneaky way to stay visible without annoying your audience
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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast
_______
Full Episode Show Notes
http://ecommercebadassery.com/349
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Sep 30, 2025
Tuesday Sep 30, 2025
Klaviyo Just Launched Customer Hub: Is It Worth It for Your eCommerce Store?
Klaviyo just quietly rolled out a brand-new tool called Customer Hub, and it might be the next big thing for your eCommerce biz… or just another shiny object. Either way, it deserves a closer look.
In this episode, we’re breaking it all down—from the good, the bad, and the meh. I’m laying out what Customer Hub actually is, how it works, and whether it’s a smart addition to your tech stack… or just another distraction.
What you’ll learn:
What Klaviyo’s Customer Hub actually does and how it compares to Shopify’s native tools
Who this new feature is actually good for (and who should skip it)
Why I’m not 100% sold on it, even though it’s kinda cool
The pros, the cons, and the sneaky AF launch strategy
What features are missing and why that matters
How to know if your customers will even use it
My fave alternatives and how to test before you commit
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Full Episode Show Notes
http://ecommercebadassery.com/348
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy