Tuesday Jan 24, 2023
195. 12+ Things to Automate in Your eCommerce Business
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
![194. [BIZ BITE] What Should I Use as a Post-Purchase Upsell](https://pbcdn1.podbean.com/imglogo/image-logo/7528525/Ecommerce_Badassery_Podcast_Cover_New77l3k_300x300.jpg){kind=logo}
Thursday Jan 19, 2023
Thursday Jan 19, 2023
One of the easiest ways to increase the average order value of your eCommerce store is with cross-sells, but a post-purchase cross-sell is one of the highest converting options.
Tune in to hear how to choose the best products to use in a post-purchase cross-sell.
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/194
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
Get a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business.
Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are.
Links Mentioned
What is Omni-Channel Marketing - Klaviyo
https://www.klaviyo.com/blog/what-is-omnichannel-marketing
How to Do the Perfect Product Launch
https://ecommercebadassery.com/how-to-launch-ecommerce-product/
The Lounge eCommerce Membership
http://ecommercebadassery.com/membership
Get the Full Show Notes
eCommerceBadassery.com/193
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jan 12, 2023
Thursday Jan 12, 2023
When an entrepreneur comes to me and asks what should I do to grow my business the first question I usually ask them in response is do you have more time or do you have more money?
The truth of the matter is, in most cases, you’re either going to see slow growth organically or faster growth with investment.
But many early entrepreneurs say they don’t have money to invest - but they also don’t want to wait to catch traction organically... so what do you do?
Other Helpful Links
How to Get Your Product on Store Shelves
https://ecommercebadassery.com/how-wholesale-katie-hunt/
How to Use Podcasts to Grow Your eCommerce Business
https://ecommercebadassery.com/podcast-marketing-for-product-based-businesses/
How to Get PR Coverage For Your Product-Based Business
https://ecommercebadassery.com/pr-for-product-based-businesses/
Public Relations Course for Product-Based Businesses*
https://wolf-craft.thinkific.com/courses/how-to-pitch-for-gift-guides?ref=e1b1de
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/192
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
Data-driven decisions. It's a term you hear a lot, especially from me... but how do you actually go about it?
Tune in to hear how I go through a series of questions and answers to arrive at the best decision for a particular business.
Links Mentioned
All the Ways to Grow Your eCommerce Business
https://ecommercebadassery.com/grow-your-business-in-2022/
Accomplishing Goals Like an eCommerce Badass
https://ecommercebadassery.com/setting-and-accomplishing-goals-like-an-ecommerce-badass/
The Lounge eCommerce Membership
Get the Full Show Notes
eCommerceBadassery.com/191
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jan 05, 2023
Thursday Jan 05, 2023
If you're selling on multiple sales channels in your product-based business, you might be wondering what the best way to analyze your numbers is or how to best strategize your marketing...
How do you know where to focus?
Tune in to hear how I recommend you look at it so you can make the best decisions for yourself and your business moving forward.
Other Helpful Links
93. All the Ways to Grow Your eCommerce Business
https://ecommercebadassery.com/grow-your-business-in-2022/
Join the Lounge
https://bit.ly/3TqGNHy
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
Show Notes & Transcript
http://ecommercebadassery.com/190
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Jan 03, 2023
Tuesday Jan 03, 2023
What does it take to be successful in eCommerce?
With so many different businesses, products, customers, business owners, and variables... there is no ONE right way to grow a 7-figure eCommerce business.
But after working with and talking to so many eCommerce business owners there are 7 common characteristics and habits that the most successful ones have. And this isn't necessarily just about those who were making 7 figures in revenue - because revenue doesn't mean anything without profit and happiness.
Links Mentioned
127.How to Launch a New Product or Promotion in Your eCommerce Business
104. How Many Emails a Week Should You Send
78. How I Got Over my Fear of Live Video
20. Power of the Pre-Launch & How to Thrive in a Crowded Market
186. How to Optimize Your Marketing with Megan Tellez
The Lounge eCommerce Membership
Get the Full Show Notes
eCommerceBadassery.com/189
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Dec 27, 2022
Tuesday Dec 27, 2022
Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad.
Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on.
And when we realize we can’t manage it all on our own, we think maybe I should just outsource this?
Today’s guest is Katie Wight, founder of social media marketing agency KW content. She shares why she thinks eCommerce businesses should manage their social media in-house, why she thinks hashtags are a waste of time, and her tried and true strategies for creating exponential growth for her clients.
What You’ll Learn
Why eCommerce brands should manage their social media in-house, according to a social media agency owner
Why hashtags are a waste of time
What most of us are doing wrong in terms of content creation and what to do instead.
Links Mentioned
Business Facebook Page: https://www.facebook.com/kwcontent
Strong Brand Social - Free Facebook Group: https://www.facebook.com/groups/2601904590067696
Business Instagram: https://www.instagram.com/kwcontent/
Personal LinkedIn: https://www.linkedin.com/in/kate-wight-she-her-46985024/
FREE MASTERCLASS: https://strongbrandsocialcsa.com/webinar-registration-021622118283858
Strong Brand Social Express: https://www.strongbrandsocial.com/express
Content Strategy Accelerator: https://www.strongbrandsocial.com/csa_salespage
Get the Full Show Notes
eCommerceBadassery.com/188
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson.
So, what’s in a product page that actually converts? That’s what we’re diving into today with my guest, Reese Spykerman. eCommerce conversion expert and copywriter.
What You’ll Learn
What it takes to create a product page that does the selling for you
The common mistakes you’ll want to avoid when creating your product page
The best way to figure out what words will actually get your customers to buy
Links Mentioned
ImageOptim for Mac
https://imageoptim.com/mac
Kraken.io
https://kraken.io/
Episodes Mentioned
Major Changes Coming to Shopify!
https://ecommercebadassery.com/shopify-unite-updates-2021/
Connect With Reese
Freebie - Persuasive Product Description Roadmap
https://www.designbyreese.com/roadmap/
Website http://designwithreese.com
Read the Full Transcript
eCommerceBadassery.com/187
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy