eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
Tuesday Nov 15, 2022
Tuesday Nov 15, 2022
With the majority of 2022 behind us, it’s time to start thinking about what’s next for 2023 and the eCommerce trends we should be looking out for. With the eCommerce and digital marketing landscape in constant flux, it’s important as an eCommerce CEO that you keep up to stay relevant. The barrier to entry in eCommerce is so low, literally, any joe schmo can start an online store - but the ones who take it seriously are the ones that are going to win.
Most of what we’re going to talk about today likely isn't going to come as a surprise to you. As I did my research, I saw the same concepts coming up over and over, many of which we have already talked about. But, of course, it all bears repeating because what some of us may have dismissed as a flash in the pan is proving to have staying power, especially as the younger generation takes their position as the biggest spenders.
Links Mentioned
Because there were so many articles and statistics referenced in this week's episode please refer to the full show notes for details.
Show Notes & Transcript
http://ecommercebadassery.com/181
Episodes Mentioned
71. The Anatomy of an eCommerce Product Page
https://ecommercebadassery.com/ecommerce-product-pages-that-convert/
107. The Power of Zero Party Data & Product Recommendation Quizzes
https://ecommercebadassery.com/quizzes-for-ecommerce/
151. Improve Customer Lifetime Value with Machine Learning
https://ecommercebadassery.com/improve-retention-increase-customer-lifetime-value-using-machine-learning-with-shanif-dhanani-of-apteo/
169. Get Your Home Page Holiday Ready
https://ecommercebadassery.com/ecommerce-home-page-holiday-ready/
175. How to Optimize Your eCommerce Site Search
https://ecommercebadassery.com/how-to-optimize-ecommerce-site-search/
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Friday Nov 11, 2022
Friday Nov 11, 2022
With 2 weeks left to shop after the Cyber 5, there is still tons of opportunity to generate revenue for your eCommerce business. Let's talk about how to do it and what to do if you typically struggle to make sales afterward.
Other Helpful Links
What to Do When Business is Slow
https://ecommercebadassery.com/what-do-ecommerce-business-slow/
Show Notes & Transcript
http://ecommercebadassery.com/180
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
As we’re going into the final stretch before the height of the shopping season I wanted to bring a few last-minute things you can implement to capitalize on your increased website traffic.
You work so hard to get attention for your brand and with the natural traffic increases coming your way it makes sense to do everything you can to not only grow your email list to increase the lifetime value of your customers but to also make sure that you're capturing every dollar you can while they're there right now.
Important Links
18. SMS for eCommerce
https://ecommercebadassery.com/sms-marketing-for-ecommerce/
171. How to Bring Back Your Q4 Customer in the New Year
https://ecommercebadassery.com/how-to-bring-holiday-shoppers-back-in-new-year/
Show Notes & Transcript
http://ecommercebadassery.com/179
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Thursday Nov 03, 2022
Thursday Nov 03, 2022
Sustainability is a hot topic in the product space, but how much does your customer care about that and other do-good efforts like charitable donations?
Let's chat about it
Other Helpful Links
Understanding & Speaking to Your Ideal Customer
https://ecommercebadassery.com/ideal-customer/
How to Create Content That Converts
https://ecommercebadassery.com/create-content-that-converts/
The eCommerce Badassery Free Resource Library
http://ecommercebadassery.com/freestuff
Adore Me Sustainability Efforts
https://www.retailbrew.com/stories/2022/10/24/adore-me-s-push-to-become-eco-friendly-isn-t-landing-with-shoppers-but-they-re-doing-it-anyway
Bangs Founder TedX
https://youtu.be/scG4q4xJNOo
Show Notes & Transcript
http://ecommercebadassery.com/178
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
It's the unofficial kick-off of the holiday season which means if you haven't finalized your marketing strategy, now is the time.
When it's coming down to the wire here is how I prioritize and finalize my marketing plans. Tune in for all the details.
Important Links
28. Smooth Operations in Business & Life During Q4
https://ecommercebadassery.com/q4-smooth-operations-in-business-and-life/
72. Replay: How to Plan for Q4 in your eCommerce Business
https://ecommercebadassery.com/plan-for-holiday-season-ecommerce/
73. Replay: How to Prep for a Smooth Holiday Season in Your eCommerce Business
https://ecommercebadassery.com/prep-for-holiday-season-ecommerce/
74. Replay: Promoting Your eCommerce Business in Q4
https://ecommercebadassery.com/promote-ecommerce-business-q4/
153. Get Your eCommerce Business Q4 Ready
https://ecommercebadassery.com/get-ecommerce-business-q4-ready/
155. Q4 Marketing Ideas for Your eCommerce Business
https://ecommercebadassery.com/q4-marketing-ideas-for-your-ecommerce-business/
157. Creating a Black Friday Email Campaign Schedule
https://ecommercebadassery.com/how-to-create-a-black-friday-email-campaign-schedule/
161. How to Calculate Your Traffic Needs & Ad Spend for Q4
https://ecommercebadassery.com/how-much-do-you-need-to-spend-on-facebook-ads/
163. Replay: What to Send to Your Email List to Warm Them Up for Holiday
https://ecommercebadassery.com/warm-email-audience-holiday-season/
169. How to Get Your eCommerce Homepage Holiday Ready
https://ecommercebadassery.com/ecommerce-home-page-holiday-ready/
171. How to Bring Back Your Q4 Customer in the New Year
https://ecommercebadassery.com/how-to-bring-holiday-shoppers-back-in-new-year/
Show Notes & Transcript
http://ecommercebadassery.com/177
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Thursday Oct 27, 2022
Thursday Oct 27, 2022
If someone joins your email list or abandons their checkout during Black Friday weekend, what type of message are they going to receive?
Should that message match whatever your current sales or promotions are? Maybe! Tune in to find out.
Other Helpful Links
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Show Notes & Transcript
http://ecommercebadassery.com/176
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't.
Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal.
As an eCommerce website owner, there are some optimizations you can do to create a better site search experience for your customers and today we're walking through it step-by-step.
Important Links
eCommerce Site Search Statistics
https://www.algolia.com/blog/ecommerce/e-commerce-search-and-kpis-statistics/
Shopify's Native Site Search Functionality
https://help.shopify.com/en/manual/online-store/storefront-search
Show Notes & Transcript
http://ecommercebadassery.com/175
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Thursday Oct 20, 2022
Thursday Oct 20, 2022
If you're trying to grow your Instagram audience and get in front of more of your perfect customer you're probably disheartened by the lack of reach and engagement on Instagram.
You might be wondering how much effort you should be putting into hashtags to increase your visibility on the platform or if it's worth your time. Today I'm breaking down my recent experience so you can decide what's right for you.
Tune in for all the details.
Episodes Mentioned
85. Why You Might Be Doing Social Media Wrong & How to Do It Right with Katie Wight
http://ecommercebadassery.com/85
69. How to Create Content That Converts: The Rocks Method
https://ecommercebadassery.com/69
Other Helpful Links
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Show Notes & Transcript
http://ecommercebadassery.com/174
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy