Tuesday Jan 10, 2023
191. How to Decide What to Do Next in Your eCommerce Business
eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
![190. [BIZ BITE] How Should I Analyze & Strategize My Marketing if I Have Multiple Sales Channels?](https://pbcdn1.podbean.com/imglogo/image-logo/7528525/Ecommerce_Badassery_Podcast_Cover_New77l3k_300x300.jpg){kind=logo}
Thursday Jan 05, 2023
Thursday Jan 05, 2023
If you're selling on multiple sales channels in your product-based business, you might be wondering what the best way to analyze your numbers is or how to best strategize your marketing...
How do you know where to focus?
Tune in to hear how I recommend you look at it so you can make the best decisions for yourself and your business moving forward.
Other Helpful Links
93. All the Ways to Grow Your eCommerce Business
https://ecommercebadassery.com/grow-your-business-in-2022/
Join the Lounge
https://bit.ly/3TqGNHy
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
Show Notes & Transcript
http://ecommercebadassery.com/190
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Jan 03, 2023
Tuesday Jan 03, 2023
What does it take to be successful in eCommerce?
With so many different businesses, products, customers, business owners, and variables... there is no ONE right way to grow a 7-figure eCommerce business.
But after working with and talking to so many eCommerce business owners there are 7 common characteristics and habits that the most successful ones have. And this isn't necessarily just about those who were making 7 figures in revenue - because revenue doesn't mean anything without profit and happiness.
Links Mentioned
127.How to Launch a New Product or Promotion in Your eCommerce Business
104. How Many Emails a Week Should You Send
78. How I Got Over my Fear of Live Video
20. Power of the Pre-Launch & How to Thrive in a Crowded Market
186. How to Optimize Your Marketing with Megan Tellez
The Lounge eCommerce Membership
Get the Full Show Notes
eCommerceBadassery.com/189
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Dec 27, 2022
Tuesday Dec 27, 2022
Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad.
Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on.
And when we realize we can’t manage it all on our own, we think maybe I should just outsource this?
Today’s guest is Katie Wight, founder of social media marketing agency KW content. She shares why she thinks eCommerce businesses should manage their social media in-house, why she thinks hashtags are a waste of time, and her tried and true strategies for creating exponential growth for her clients.
What You’ll Learn
Why eCommerce brands should manage their social media in-house, according to a social media agency owner
Why hashtags are a waste of time
What most of us are doing wrong in terms of content creation and what to do instead.
Links Mentioned
Business Facebook Page: https://www.facebook.com/kwcontent
Strong Brand Social - Free Facebook Group: https://www.facebook.com/groups/2601904590067696
Business Instagram: https://www.instagram.com/kwcontent/
Personal LinkedIn: https://www.linkedin.com/in/kate-wight-she-her-46985024/
FREE MASTERCLASS: https://strongbrandsocialcsa.com/webinar-registration-021622118283858
Strong Brand Social Express: https://www.strongbrandsocial.com/express
Content Strategy Accelerator: https://www.strongbrandsocial.com/csa_salespage
Get the Full Show Notes
eCommerceBadassery.com/188
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson.
So, what’s in a product page that actually converts? That’s what we’re diving into today with my guest, Reese Spykerman. eCommerce conversion expert and copywriter.
What You’ll Learn
What it takes to create a product page that does the selling for you
The common mistakes you’ll want to avoid when creating your product page
The best way to figure out what words will actually get your customers to buy
Links Mentioned
ImageOptim for Mac
https://imageoptim.com/mac
Kraken.io
https://kraken.io/
Episodes Mentioned
Major Changes Coming to Shopify!
https://ecommercebadassery.com/shopify-unite-updates-2021/
Connect With Reese
Freebie - Persuasive Product Description Roadmap
https://www.designbyreese.com/roadmap/
Website http://designwithreese.com
Read the Full Transcript
eCommerceBadassery.com/187
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Dec 13, 2022
Tuesday Dec 13, 2022
From side hustle to 7 figures in 4 years. Learn how Megan grew her accessory business from scratch and the mindset shifts she had to make to grow her business organically.
Here’s what you’ll learn:
Megan’s #1 piece of advice for growing a successful business
Her biggest mistakes and successes in her business so far
The one thing she resisted most in her business and how it changed things for the better when she finally leaned in
Connect With Megan
Save 20% Off Your Entire Purchase with code BADASS
Glass Ladder & Co. Website
http://glassladderco.com
Best Selling Bag: The Sarah Laptop Bag
https://glassladderco.com/products/the-sarah
Instagram
http://instagram.com/glassladder
Facebook Group
https://www.facebook.com/groups/glassladder
Read the Full Transcript
http://ecommercebadassery.com/186
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
If you’ve been with me for a while you know I talk a lot about repeat customers because it’s easier to convert a repeat customer than it is to get that first sale. But that doesn’t mean we can ignore trying to get new customers. If you’ve been wondering how to convert more new customers, then you’re going to want to hear from today’s guest, Rishi Rawat.
Rishi is obsessed with buyer psychology and shopper behavior. As the founder of Frictionless Commerce, he’s spent the last 13 years dialing in his technique to get first-time visitors to convert and has narrowed down the three things every entrepreneur should do to maximize their sales.
Full Episode Shownotes
http://ecommercebadassery.com/185
Connect with Rishi Rawat
Join Rishi's Newsletter
https://www.frictionless-commerce.com/JOIN
Connect on LinkedIn
https://www.linkedin.com/in/rawatrishi/
Frictionless Commerce Website
https://frictionless-commerce.com/
Episodes Mentioned
Episode 10: New vs. Repeat Customers
Episode 25: The Know, Like and Trust Factor
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
Wondering how I can support your in your eCommerce business next year? Want to hear what exciting things I have up my sleeve? Tune in to hear all the details and for a sneak peek of what's to come.
Links Mentioned
Be a Guest on the eCommerce Badassery Podcast
https://ecommercebadassery.com/podcast-guest-application/
Full Transcript & Show Notes
http://ecommercebadassery.com/184
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
Every eCommerce business has a group of people who follow them on social media or are on their email list, who engage consistently but have yet to make their first purchase with that business.
Hopefully, your amazing BFCM and Q4 marketing plan will inspire those people to buy, but even if December rolls around and they haven’t taken the plunge yet, you still have a chance to make it happen and I’m going to walk you through exactly how to do it!
Episodes Mentioned
83. Smooth Operations in Business & Life During the Holiday Season
https://ecommercebadassery.com/smooth-operations-ecommerce-holiday/
109. Automate Instagram List Growth with ManyChat
https://ecommercebadassery.com/how-to-automate-instagram-dms/
Links Mentioned
ManyChat
http://ecommercebadassery.com/manychat
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy