Tuesday Feb 21, 2023
203. CEO Stories: 4 Lessons to Grow Your eCommerce Business
eCommerce Badassery
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Listen on:
Episodes
Episodes
![202. [BIZ BITE] What’s the Best Social Media Scheduling App](https://pbcdn1.podbean.com/imglogo/image-logo/7528525/Ecommerce_Badassery_Podcast_Cover_New77l3k_300x300.jpg){kind=logo}
Thursday Feb 16, 2023
Thursday Feb 16, 2023
As a busy CEO or marketing manager you don't have time to be manually posting all your social media content. The good news is, you don't have to! There are a ton of social media scheduling apps out there and today I'm covering my favorites.
Links Mentioned
Get $10 off Plann That Social Media Scheduler
https://bit.ly/ebplann
Planoly
https://bit.ly/ebplanoly
Episodes Mentioned:
12+ Things You Can Automate in Your eCommerce Business
http://ecommercebadassery.com/195
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/202
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
Shopify is FINALLY releasing a one-page checkout! And they've released over 100 other new features over the last 6 months. Tune in to hear the most exciting updates and what might be the perfect fit for your eCommerce store.
Links Mentioned
Get a Free Forever Trial to Shopify
https://forms.gle/8rLiw9jpujdnhn8q6
Shopify Releases | Winter 2023
https://www.shopify.com/editions/winter2023
Episodes Mentioned
175. Optimize the Search on Your Website
http://ecommercebadassery.com/175
Strategy Calls
https://ecommercebadassery.com/ecommerce-help/#strategycalls
Show Notes & Transcript
http://ecommercebadassery.com/201
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Thursday Feb 09, 2023
Thursday Feb 09, 2023
Image optimization is so important for eCommerce; both for speed and search engine optimization.
Shopify does do a few things automatically for you, but there are still some additional things you'll want to do to take that optimization to the next level.
What You'll Learn:
What Shopify already does for you & what it's for
What you should do before & after uploading your images to Shopify
My favorite tools for image optimization
Episodes Mentioned:
What is SEO & How to Do It
http://ecommercebadassery.com/06
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/200
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Feb 07, 2023
Tuesday Feb 07, 2023
Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less?
Tune in to hear how!
What You'll Learn:
A focused strategy to simplify your marketing
How you can get attract the perfect customer for your products
Episodes Mentioned
197. What to Do When Business Feels Hard
http://ecommercebadassery.com/197
160. How to Deal With Conflicting Advice from "Experts"
http://ecommercebadassery.com/160
Links Mentioned
The Lounge eCommerce Membership
https://bit.ly/3TqGNHy
Strategy Calls
https://ecommercebadassery.com/ecommerce-help/#strategycalls
Show Notes & Transcript
http://ecommercebadassery.com/199
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Thursday Feb 02, 2023
Thursday Feb 02, 2023
A/B or split testing is an important marketing practice to help you optimize your efforts and improve your results.
And while testing subject lines and content inside emails is a great first step, did you know you can also test the offer on your pop-up?
In today's episode, I walk you through how to do this on the Klaviyo email platform.
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/198
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
Hit a rough patch in your business? Feeling stuck, overwhelmed, or like business is hard?
If you're feeling any of these things... you are not alone!
Today's episode was inspired by a conversation with an eCommerce biz friend who was feeling all of these things!
What You'll Learn:
A 5-Step process you can work through to get unstuck
How we used the data to strategize her next steps
How we prioritized those next steps based on the needs of her business and the complexity of each initiative
Links Mentioned
The Lounge eCommerce Membership
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/197
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Monday Jan 30, 2023
Monday Jan 30, 2023
The price of the Lounge Membership was scheduled to increase on January 31st. But something happened that reminded me WHY I priced this way in the first place and I decided to stick to my original plan and get a bit more creative.
Tune in for the details... including a business lesson or two of course.
Ready to Join? 👇
http://ecommercebadassery.com/membership
Thursday Jan 26, 2023
Thursday Jan 26, 2023
There is A LOT of chatter on the Internet right now about the safety of TikTok and the data it collects on its users.
A lot of eCommerce business owners are wondering if they should be on TikTok or not based on these concerns.
Tune in to hear my two cents.
Links Mentioned
TikTok’s Privacy Policy
https://www.tiktok.com/legal/page/us/privacy-policy/en
TikTok’s Data Collection Policies
https://foreignpolicy.com/2023/01/12/tiktok-security-concerns-china-european-union-social-media/
The Bill to Ban
https://www.lawfareblog.com/new-bill-proposes-banning-tiktok-us
Schools & Universities Banning TikTok
https://theconversation.com/dozens-of-us-schools-universities-move-to-ban-tiktok-197393
State Government Restrictions
https://www.cnn.com/2023/01/16/tech/tiktok-state-restrictions/index.html
TikTok Heating Button
https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/195
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy