Tuesday Feb 07, 2023
199. Shift This in Your eCommerce Marketing Strategy for Better Results
eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
![198. [BIZ BITE] How can I Split Test Offers on My Klaviyo Pop-Up](https://pbcdn1.podbean.com/imglogo/image-logo/7528525/Ecommerce_Badassery_Podcast_Cover_New77l3k_300x300.jpg){kind=logo}
Thursday Feb 02, 2023
Thursday Feb 02, 2023
A/B or split testing is an important marketing practice to help you optimize your efforts and improve your results.
And while testing subject lines and content inside emails is a great first step, did you know you can also test the offer on your pop-up?
In today's episode, I walk you through how to do this on the Klaviyo email platform.
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/198
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
Hit a rough patch in your business? Feeling stuck, overwhelmed, or like business is hard?
If you're feeling any of these things... you are not alone!
Today's episode was inspired by a conversation with an eCommerce biz friend who was feeling all of these things!
What You'll Learn:
A 5-Step process you can work through to get unstuck
How we used the data to strategize her next steps
How we prioritized those next steps based on the needs of her business and the complexity of each initiative
Links Mentioned
The Lounge eCommerce Membership
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/197
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Monday Jan 30, 2023
Monday Jan 30, 2023
The price of the Lounge Membership was scheduled to increase on January 31st. But something happened that reminded me WHY I priced this way in the first place and I decided to stick to my original plan and get a bit more creative.
Tune in for the details... including a business lesson or two of course.
Ready to Join? 👇
http://ecommercebadassery.com/membership
Thursday Jan 26, 2023
Thursday Jan 26, 2023
There is A LOT of chatter on the Internet right now about the safety of TikTok and the data it collects on its users.
A lot of eCommerce business owners are wondering if they should be on TikTok or not based on these concerns.
Tune in to hear my two cents.
Links Mentioned
TikTok’s Privacy Policy
https://www.tiktok.com/legal/page/us/privacy-policy/en
TikTok’s Data Collection Policies
https://foreignpolicy.com/2023/01/12/tiktok-security-concerns-china-european-union-social-media/
The Bill to Ban
https://www.lawfareblog.com/new-bill-proposes-banning-tiktok-us
Schools & Universities Banning TikTok
https://theconversation.com/dozens-of-us-schools-universities-move-to-ban-tiktok-197393
State Government Restrictions
https://www.cnn.com/2023/01/16/tech/tiktok-state-restrictions/index.html
TikTok Heating Button
https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/195
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
eCommerce automation. It's quite the buzzword in the online space and for good reason. Because with advancements in technology, there are so many systems and processes that can be automated in your eCommerce business. The more you automate, the more streamlined and profitable it will be.
Tune in to hear 12+ ways you can automate your eCommerce business starting now.
Important links
ManyChat DM Automation Platform
http://ecommercebadassery.com/manychat
Gatsby Influencer Marketing Platform
http://ecommercebadassery.com/gatsby
Design Packs: Pre-Designed Shopify Sections
http://ecommercebadassery.com/designpacks
Gorgias Customer Service & HelpDesk Platform for eCommerce
http://ecommercebadassery.com/gorgias
Shopify Flow Workflow Automation App
https://apps.shopify.com/flow
Klaviyo Email Marketing Platform
http://ecommercebadassery.com/klaviyo
The Lounge eCommerce Membership
http://ecommercebadassery.com/membership
Episodes Mentioned
109. How to Automate Your DMs with ManyChat
https://ecommercebadassery.com/how-to-automate-instagram-dms/
84. Identify Micro-Influencers from Your Existing Customer Base
https://ecommercebadassery.com/how-to-find-microinfluencers-for-ecommerce/
143. Must-Have Email Automations
https://ecommercebadassery.com/must-have-ecommerce-email-automations/
Get the Full Show Notes
eCommerceBadassery.com/195
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jan 19, 2023
Thursday Jan 19, 2023
One of the easiest ways to increase the average order value of your eCommerce store is with cross-sells, but a post-purchase cross-sell is one of the highest converting options.
Tune in to hear how to choose the best products to use in a post-purchase cross-sell.
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/194
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
Get a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business.
Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are.
Links Mentioned
What is Omni-Channel Marketing - Klaviyo
https://www.klaviyo.com/blog/what-is-omnichannel-marketing
How to Do the Perfect Product Launch
https://ecommercebadassery.com/how-to-launch-ecommerce-product/
The Lounge eCommerce Membership
http://ecommercebadassery.com/membership
Get the Full Show Notes
eCommerceBadassery.com/193
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Jan 12, 2023
Thursday Jan 12, 2023
When an entrepreneur comes to me and asks what should I do to grow my business the first question I usually ask them in response is do you have more time or do you have more money?
The truth of the matter is, in most cases, you’re either going to see slow growth organically or faster growth with investment.
But many early entrepreneurs say they don’t have money to invest - but they also don’t want to wait to catch traction organically... so what do you do?
Other Helpful Links
How to Get Your Product on Store Shelves
https://ecommercebadassery.com/how-wholesale-katie-hunt/
How to Use Podcasts to Grow Your eCommerce Business
https://ecommercebadassery.com/podcast-marketing-for-product-based-businesses/
How to Get PR Coverage For Your Product-Based Business
https://ecommercebadassery.com/pr-for-product-based-businesses/
Public Relations Course for Product-Based Businesses*
https://wolf-craft.thinkific.com/courses/how-to-pitch-for-gift-guides?ref=e1b1de
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/192
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy