eCommerce Badassery

227. How to Optimize the Thank You Page: Your Secret Conversion Weapon

Customers are MOST engaged with your brand when they place an order with you so capitalize on the moment with post-purchase cross-sells & upsells. 
With a conversion rate of 3-15% it's a no-brainer way to increase your average order value. 
 
Learn how a tool like ReConvert makes it easy to implement this strategy and gives you the power to create a personalized experience for each of your customers. 
 
Important Links
Get a Lifetime 10% Discount on ReConvert
http://ecommercebadassery.com/reconvert
 
Get the Conversion Rate Optimization eBook
http://reconvert.io/cro
 
Full Episode Show Notes
http://ecommercebadassery.com/227
 
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
 
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy
 

226. An Untapped Online Marketing for Product-Based Businesses

Struggling to get traffic and sales for your product-based business?
Charlotte of Soaps by a Chemist discovered and started implementing Facebook virtual vendor events in her business when the pandemic shut down her in-person options.
Since then she has shifted the majority of her business online and only participating in a handful of in-person markets.
Learn what virtual vendor events are, how to implement them, and whether or not it's a good event for you!
 
Full Episode Show Notes
http://ecommercebadassery.com/226
 
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy
 

225. Why FOCUS is the Key to Success in Your eCommerce Business

It’s hard to avoid shiny object syndrome… especially in the online space.
 
With so many different strategies, social platforms, educators, and other businesses that are doing “cool” things… it’s easy to get off-track… But 99% of the time, it’s FOCUS that will actually drive you forward.
 
What focus means for one business is different than for another. And there are actually 2 different ways focus, or the lack thereof can manifest in your business.
 
Today we’re going to break it down so you can start identifying where you might veering off and how to get back on track.
 
 
Links & Resources Mentioned
The Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
 
Reconvert Post-Purchase Upsell Funnel App
https://ecommercebadassery.com/reconvert*
 
 
Episodes Mentioned
How to Deal With Conflicting Advice on the Internet
https://ecommercebadassery.com/conflicting-advice-from-experts/
 
How to Create an Omnichannel Marketing Campaign
https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/
 
 
Full Episode Show Notes
http://ecommercebadassery.com/225
 
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy
 

224. Why It’s Okay to Ignore Conventional Wisdom in Your Biz

Not every strategy, method, or "best practice" is right for your business and I see a lot of entrepreneurs who get caught up working on the wrong things... 
 
Maybe they heard someone talk about something and they got FOMO, or maybe someone gave them advice that didn't actually make sense for their business, their goals, or their immediate needs. 
 
I'm all for focusing on the big picture, future-proofing yourself as much as possible, and making decisions from a place of who you want to be.
 
But sometimes you just need to focus on the thing that's going to support you at the moment. 
 
I know it can be hard to tell the difference, so today I'm diving into a few examples to help you figure out when you should ignore conventional wisdom and when you shouldn't.
 
 
Links & Resources Mentioned
Forever Free Shopify Trial
https://forms.gle/fCLdQqJccqnDqr3z7
The Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
 
 
 
Episodes Mentioned
How to Deal With Conflicting Advice on the Internet
https://ecommercebadassery.com/conflicting-advice-from-experts/
 
How to Manage Inventory in Your Product-Based Business:
https://ecommercebadassery.com/how-to-manage-inventory/
 
 
Full Episode Show Notes
http://ecommercebadassery.com/224
 
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
 
 
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy
 

223. [BIZ BITE] PSA: Protect Your Cashflow from Internet Hackers

Credit cards can get you into trouble if you don't use them responsibly... but they can also save you a lot of heartache if you ever experience fraudulent charges. Don't put your business (or personal) cash flow at risk. 
 
Read the Full Show Notes
eCommerceBadassery.com/223
Free Resource Library: http://ecommercebadassery.com/freestuff
Instagram: https://instagram.com/ecommercebadassery
FB Group: http://ecommercebadassery.com/facebook
Website: http://ecommercebadassery.com
 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

222. Making the Most of Your Current Visibility Instead of Fighting the Algorithm

Stop spending all your time trying to fight the social media algorithm...
 
In the end, the energy and effort you put into trying to "hack" your way to more social media visibility is likely better spent somewhere else. 
 
Where is that somewhere else? Well, that depends on your business... but let's explore your options so you can figure out what makes the most sense for you!
 
Links & Resources Mentioned
The Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
 
The Content Strategy Accelerator by Katie Wight*
https://bit.ly/KW-CSA
 
Episodes Mentioned
How to Avoid the Spam Folder:
https://ecommercebadassery.com/avoid-spam-folder-email-marketing/
How to Sell Out Your Next Product Launch:
https://ecommercebadassery.com/how-to-launch-ecommerce-product/
The Best Way to Run a Giveaway on Instagram:
https://ecommercebadassery.com/how-to-automate-instagram-dms/
When to Hire Help in Your eCommerce Business:
https://ecommercebadassery.com/how-to-decide-to-hire-ecommerce-business/
How to Create an Omni-Channel Marketing Campaign:
https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/
How to Create a Social Media Strategy:
https://ecommercebadassery.com/sustainable-social-media-strategy/
Full Episode Show Notes
http://ecommercebadassery.com/222
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy
 

221. [BIZ BITE] How to Figure Out Who to Hire in Your eCommerce Business

Raise your hand if you feel like you’re too in the weeds of your business or if maybe you’re the bottleneck.
If that’s you, you probably realize it’s time to hire your first or next employee or contractor. But how do you figure out what position to hire for?
Let's talk through some different ideas, things for you to consider, and ways to frame these decisions. 
 
Read the Full Show Notes
eCommerceBadassery.com/221
Free Resource Library: http://ecommercebadassery.com/freestuff
Instagram: https://instagram.com/ecommercebadassery
FB Group: http://ecommercebadassery.com/facebook
Website: http://ecommercebadassery.com
 
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy

220. How to Get in Front of 200k eCommerce Shoppers Who Love to Support Small Businesses

As a small business eCommerce entrepreneur, one of the MOST difficult things to do is get more visibility for your brand and traffic to your website.
 
We spend so much time, energy, and effort sending content into the abyss of social media, spending money on ads hoping people care about what we sell, and at the end of the day... while all these marketing strategies CAN work it's exhausting and defeating running on this hamster wheel.
 
But what if you had the chance to get in front of 200,000 customers who make the majority of the buying decisions in their households and prefer to shop small? What if those same customers would see products from YOUR store when they were shopping the standard mega retailers on the Internet?
 
And what if you could put your products there without paying a dime until you actually got a sale?
 
Meet goodbuy: The product discovery tool that acts as a matchmaker between you, the small business, and your perfect customer.
 
Links Mentioned
goodbuy Website: http://trygoodbuy.com
goodbuy Shopify app: https://apps.shopify.com/goodbuy
goodbuy iOS app: https://apps.apple.com/us/app/goodbuy-shop-conscious/id1619836752
goodbuy Chrome extension: https://chrome.google.com/webstore/search/goodbuy
goodbuy Instagram: https://www.instagram.com/trygoodbuy/
 
Full Episode Show Notes
http://ecommercebadassery.com/220
 
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
 
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
 
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: 
Chartable - https://chartable.com/privacy