eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
![219. [BIZ BITE] How to Balance Social Media Content for Online and Brick & Mortar](https://pbcdn1.podbean.com/imglogo/image-logo/7528525/Ecommerce_Badassery_Podcast_Cover_New77l3k_300x300.jpg){kind=logo}
Thursday Apr 20, 2023
Thursday Apr 20, 2023
If you have an online and brick-and-mortar store it can be difficult to determine how much focus you should put on one or the other in your social media marketing.
In today's episode, we'll talk through the strategy I'm recommending to clients with a few caveats for you to consider.
Read the Full Show Notes
eCommerceBadassery.com/219
Free Resource Library: http://ecommercebadassery.com/freestuff
Instagram: https://instagram.com/ecommercebadassery
FB Group: http://ecommercebadassery.com/facebook
Website: http://ecommercebadassery.com
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
In the last few years of digital marketing, we've seen a huge increase in consumer concerns about Internet privacy. But at the same time, these consumers also expect brands to deliver and more personalized shopping and marketing experience.
While first-party data has long been an important tool in a digital marketer's toolbox, zero-party data is even more important and more powerful.
In this week's episode of the eCommerce Badassery podcast, we're diving into how to collect and utilize zero & first-party data so eCommerce brand owners like you can deliver the personalized shopping experiences your customers crave leading to higher customer lifetime value, customer satisfaction, and repeat business.
What You'll Learn:
What zero & first-party data are
The best tools to collect & utilize zero & first-party data
How to use zero & first-party data to create a personalized experience
Show Notes:
http://eCommerceBadassery.com/218
Important Links
The State of Personalization
https://explodingtopics.com/blog/personalization-stats
The Power of Zero-Party Data & Quizzes
http://ecommercebadassery.com/107
How iOS14 Will Change Your FB Ads & What You Can Do About it
http://ecommercebadassery.com/62
Flodesk for eCommerce
http://ecommercebadassery.com/81
How to Use Klaviyo Dynamic Content Feature
http://ecommercebadassery.com/149
Speaking to Your Perfect Customer
http://ecommercebadassery.com/42
Klaviyo Email Marketing Platform*
https://www.ecommercebadassery.com/klaviyo
Drip Email Marketing Platform*
https://ecommercebadassery.com/drip
Omnisend Email Marketing Platform*
https://ecommercebadassery.com/omnisend
The Lounge Membership
http://ecommercebadassery.com/membership
Free Resource Library: http://ecommercebadassery.com/freestuff
Instagram: https://instagram.com/ecommercebadassery
FB Group: http://ecommercebadassery.com/facebook
Website: http://ecommercebadassery.com
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Apr 13, 2023
Thursday Apr 13, 2023
If you're selling something on the Internet... you have to create great copy. The good news... you don't have to be a copywriter or a wordsmith to create great copy.
Tune in to hear the two most important principles you need to understand to write copy that converts and get a few examples for inspiration.
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/217
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
I get really frustrated when I hear people giving blanket advice on the Internet without explaining the nuances that help entrepreneurs figure out if that advice is good for them. Today I'm busting 3 pieces of bad advice I've heard on the Internet and how you can determine whether it's right for you, or not.
Links Mentioned
160. How to Deal with Conflicting Advice from Experts
https://ecommercebadassery.com/conflicting-advice-from-experts/
12. How to Get More Visibility for Your eCommerce Store
https://ecommercebadassery.com/how-to-get-more-awareness-visibility-for-your-ecommerce-store/
13. How to Get Customers Closer to Making a Purchase & Grow Your Email List
https://ecommercebadassery.com/get-customers-closer-to-making-a-purchase-grow-your-email-list/
14. How to Convince Customers to Buy from You Instead of Your Competition
https://ecommercebadassery.com/how-to-convince-customers-to-buy-from-you-instead-of-your-competition/
15. How to Get Repeat Purchases for Your eCommerce Store
https://ecommercebadassery.com/how-to-get-repeat-purchases-for-your-ecommerce-store/
19. eCommerce & Email Marketing Benchmarks to Gauge Your Success
https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
44. How to Create an Email Marketing Calendar
https://ecommercebadassery.com/ecommerce-email-marketing-calendar/
104. How Many Emails to Send Per Week & How to Increase Email Sends
https://ecommercebadassery.com/how-many-emails-to-send-per-week-ecommerce-business/
31. Non-Salesy Email Ideas
https://ecommercebadassery.com/non-salesy-email-ideas-product-based-businesses/
32. Product-Focused Email Ideas
https://ecommercebadassery.com/product-focused-email-ideas-for-your-ecommerce-business/
The Lounge Membership
http://ecommercebadassery.com/membership
Read the Full Transcript
http://eCommerceBadassery.com/216
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Apr 06, 2023
Thursday Apr 06, 2023
A PSA for every eCommerce business owner...
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/215
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!
Here’s what you’ll learn:
Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategy
When to update your Shopify theme
Plus a bonus tip on optimizing your mind
Episodes Mentioned
Episode 39 - 5 Things You Can Do to Step into Your Role as CEO
eCommerceBadassery.com/39
Episode 44 - Creating an Email Marketing Calendar
eCommerceBadassery.com/44
Episode 38 - Sales Tax for eCommerce
eCommerceBadassery.com/36
Episode 37 - Mini-Episode: Privacy, GDPR, CCPA, Oh My!
eCommerceBadassery.com/37
Read the Full Transcript
eCommerceBadassery.com/214
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Mar 30, 2023
Thursday Mar 30, 2023
Q2 is a great time to tackle big projects in your eCommerce business. You've fully recovered from Q4 and are back in the swing of things... but it's not quite summer yet so you're not as distracted with vacations, kids, and weekend BBQs.
But what exactly should you be focusing on? Of course... it depends. But in today's episode, I share what you should consider when making those final decisions.
Episodes Mentioned
93. All the Ways to Grow Your eCommerce Business
http://ecommercebadassery.com/93
127. How to Sell Out Your Next Product Launch
http://ecommercebadassery.com/127
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/213
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
Subscription eCommerce is one of the best ways to increase the lifetime value of your customers and create recurring revenue in your business.
But creating a great subscription program that doesn't result in tons of customer churn takes more than just sticking a subscribe & save on your product page.
Today's guest is Ben Fisher, Founder and CEO of Rodeo, a subscription platform for Shopify. He started his development journey as a kid, selling strawberries door-to-door so he could buy programming books. He went on to create Carthook, a post-purchase upsell app for Shopify which he sold in 2022. Now he helps 8-figure DTC brands that use subscription models to maximize customer retention and lifetime value.
Links Mentioned
Rodeo Subscription Platform
http://hey.rodeo/
Book: Don't Make Me Think
https://a.co/d/4cNNxkw
Book: The Membership Economy
https://a.co/d/9Jvf4Jg
Connect with Ben Fisher & Rodeo
https://www.linkedin.com/in/skinnyandbald/
https://twitter.com/skinnyandbald
https://subscriptionradio.com/
Read the Full Transcript
http://eCommerceBadassery.com/212
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy