Thursday Apr 13, 2023
217. [BIZ BITE] How to Create Great Copy to Sell Your Products
eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
I get really frustrated when I hear people giving blanket advice on the Internet without explaining the nuances that help entrepreneurs figure out if that advice is good for them. Today I'm busting 3 pieces of bad advice I've heard on the Internet and how you can determine whether it's right for you, or not.
Links Mentioned
160. How to Deal with Conflicting Advice from Experts
https://ecommercebadassery.com/conflicting-advice-from-experts/
12. How to Get More Visibility for Your eCommerce Store
https://ecommercebadassery.com/how-to-get-more-awareness-visibility-for-your-ecommerce-store/
13. How to Get Customers Closer to Making a Purchase & Grow Your Email List
https://ecommercebadassery.com/get-customers-closer-to-making-a-purchase-grow-your-email-list/
14. How to Convince Customers to Buy from You Instead of Your Competition
https://ecommercebadassery.com/how-to-convince-customers-to-buy-from-you-instead-of-your-competition/
15. How to Get Repeat Purchases for Your eCommerce Store
https://ecommercebadassery.com/how-to-get-repeat-purchases-for-your-ecommerce-store/
19. eCommerce & Email Marketing Benchmarks to Gauge Your Success
https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/
44. How to Create an Email Marketing Calendar
https://ecommercebadassery.com/ecommerce-email-marketing-calendar/
104. How Many Emails to Send Per Week & How to Increase Email Sends
https://ecommercebadassery.com/how-many-emails-to-send-per-week-ecommerce-business/
31. Non-Salesy Email Ideas
https://ecommercebadassery.com/non-salesy-email-ideas-product-based-businesses/
32. Product-Focused Email Ideas
https://ecommercebadassery.com/product-focused-email-ideas-for-your-ecommerce-business/
The Lounge Membership
http://ecommercebadassery.com/membership
Read the Full Transcript
http://eCommerceBadassery.com/216
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Apr 06, 2023
Thursday Apr 06, 2023
A PSA for every eCommerce business owner...
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/215
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!
Here’s what you’ll learn:
Ways to optimize your email marketing, your business operations, your customer experience, your website, and your overall marketing strategy
When to update your Shopify theme
Plus a bonus tip on optimizing your mind
Episodes Mentioned
Episode 39 - 5 Things You Can Do to Step into Your Role as CEO
eCommerceBadassery.com/39
Episode 44 - Creating an Email Marketing Calendar
eCommerceBadassery.com/44
Episode 38 - Sales Tax for eCommerce
eCommerceBadassery.com/36
Episode 37 - Mini-Episode: Privacy, GDPR, CCPA, Oh My!
eCommerceBadassery.com/37
Read the Full Transcript
eCommerceBadassery.com/214
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Mar 30, 2023
Thursday Mar 30, 2023
Q2 is a great time to tackle big projects in your eCommerce business. You've fully recovered from Q4 and are back in the swing of things... but it's not quite summer yet so you're not as distracted with vacations, kids, and weekend BBQs.
But what exactly should you be focusing on? Of course... it depends. But in today's episode, I share what you should consider when making those final decisions.
Episodes Mentioned
93. All the Ways to Grow Your eCommerce Business
http://ecommercebadassery.com/93
127. How to Sell Out Your Next Product Launch
http://ecommercebadassery.com/127
Join the Lounge
https://bit.ly/3TqGNHy
Show Notes & Transcript
http://ecommercebadassery.com/213
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
Subscription eCommerce is one of the best ways to increase the lifetime value of your customers and create recurring revenue in your business.
But creating a great subscription program that doesn't result in tons of customer churn takes more than just sticking a subscribe & save on your product page.
Today's guest is Ben Fisher, Founder and CEO of Rodeo, a subscription platform for Shopify. He started his development journey as a kid, selling strawberries door-to-door so he could buy programming books. He went on to create Carthook, a post-purchase upsell app for Shopify which he sold in 2022. Now he helps 8-figure DTC brands that use subscription models to maximize customer retention and lifetime value.
Links Mentioned
Rodeo Subscription Platform
http://hey.rodeo/
Book: Don't Make Me Think
https://a.co/d/4cNNxkw
Book: The Membership Economy
https://a.co/d/9Jvf4Jg
Connect with Ben Fisher & Rodeo
https://www.linkedin.com/in/skinnyandbald/
https://twitter.com/skinnyandbald
https://subscriptionradio.com/
Read the Full Transcript
http://eCommerceBadassery.com/212
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides.
In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care about.
Join us for a FREE Workshop to learn how to pitch your product for Holiday Gift Guides. Head to https://eCommerceBadassery.com/nora for more details.
What You’ll Learn
What you need to be pitch-ready for public relations
How to be empathetic in your pitch to the press to increase your chances of getting coverage
What storytelling actually means and how to use it to get press coverage for your products and brand
Free PR Workshop
http://ecommercebadassery.com/nora
April 5th, 2023 - Increase Visibility with Holiday Gift Guide Placement
Links Mentioned
Free 5-Day Pitch Course
http://ecommercebadassery.com/pitch
Connect with Nora
Wolf-Craft: PR Without the Retainer
https://wolf-craft.com/
Instagram
https://www.instagram.com/go.wolf.craft/
Read the Full Transcript
http://eCommerceBadassery.com/211
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Mar 16, 2023
Thursday Mar 16, 2023
eCommerce SEO takes time, energy and effort so it's important that you're able to monitor your results along the way. Google provides a free tool to help you do this. Tune in to hear more about the tool and how long it typically takes to see results.
Links Mentioned
Google Search Console
https://search.google.com/search-console/about
The Lounge Membership
http://ecommercebadassery.com/membership
Show Notes & Transcript
http://ecommercebadassery.com/210
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services:
Email Marketing Help
https://ecommercebadassery.com/email-marketing
eCommerce Help
https://ecommercebadassery.com/ecommerce-help
Book a Strategy Call
https://ecommercebadassery.com/ecommerce-help/#strategycalls
FREE Resource Library
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
Sign Up for the Resource Library Here
https://ecommercebadassery.com/freestuff
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review the eCommerce Badassery Podcast
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
Entrepreneurship is hard. If were easy, everyone would do it. But often times we overcomplicate our businesses and the way we market them.
With a little inspiration from the one and only Snoop Dogg, we're taking a look at how he's built up his brand and stayed relevant since his first solo album drop in 1993. Tune in as we explore the 4 simple things Snoop has done to build his empire and how you can apply these lessons to your eCommerce business.
Links Mentioned
Omnichannel Marketing Strategy
http://ecommercebadassery.com/193
The Lounge Membership
http://ecommercebadassery.com/membership
Read the Full Transcript
http://eCommerceBadassery.com/209
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy