Tuesday Aug 15, 2023
238. The Struggle is Real & What You Can Do About It
eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
Tuesday Aug 08, 2023
Tuesday Aug 08, 2023
Short-form video... what many of us hoped would be a flash in the pan has proven to be a mainstay of modern social media marketing. Whether you love it or hate it, keeping up with this ever-evolving medium can be downright exhausting; especially when it comes to trends.
If you're asking questions like:
How many trends are too many
Should I use trends or original content
When is it too late to use a trend
... then this is the episode for you!
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Links Mentioned
Wave's Inside Scoop Membership
http://ecommercebadassery.com/scoop*
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Full Episode Show Notes
http://ecommercebadassery.com/237
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Time Stamps
[00:00:00] Introducing Wave Wyld, a social media expert specializing in short form video marketing.
[00:05:17] Wave discusses the power of short-form video platforms like TikTok and Instagram Reels in reaching a broader audience and building brand visibility.
[00:10:32] The importance of authenticity and relatability in short-form video content to create meaningful connections with your target audience.
[00:15:45] Tips for leveraging trends and original content in short-form videos to showcase personality, promote products, and engage with the audience.
[00:22:07] The significance of consistency in posting content on platforms like TikTok to gain visibility and favor from the algorithms.
[00:25:40] Mistakes to avoid in short-form video marketing, such as using too many or too few trends, and the need to find the right balance for your business.
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
Shopify just released over 100+ product updates designed to help you run your eCommerce business. From new apps to new AI functionality... and everything in between.
I'm breaking down the MUST-KNOW updates along with how to know if they're right for YOUR business!
There are A LOT of links mentioned in this episode, please visit the full show notes for them all linked below.
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Full Episode Show Notes
http://ecommercebadassery.com/236
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
Creating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.
On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list.
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EPISODES MENTIONED
20. The Power of the Pre-Launch and Thriving in a Crowded Market with Jessica Principe of All Girl Shave Club
https://ecommercebadassery.com/20
54. Smashing Glass Ceilings & Growing Through Social Media with Megan Tellez of Glass Ladder & Co
https://ecommercebadassery.com/glass-ladder-megan-tellez/
69. How To Create Content That Converts: The Rocks Method
https://ecommercebadassery.com/create-content-that-converts/
87. Replay: My Favorite Way To Track The Success Of Your Latest Marketing Campaign Or Promotion
https://ecommercebadassery.com/track-the-success-of-your-latest-marketing-campaign/
109. How To Build Your Email List With Instagram Dm Automation With Mike Yan Of Manychat
https://ecommercebadassery.com/how-to-automate-instagram-dms/
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LINKS MENTIONED
ManyChat
http://ecommercebadassery.com/manychat
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Full Episode Show Notes + Episodes Mentioned
http://ecommercebadassery.com/235
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
Growing your email list and eCommerce business is one of the most important things you can do. The more people you have on your list to sell to, the more revenue you can generate.
But growing your list isn't quite as easy as it sounds. My two favorite ways to grow an email list are through product launches and quizzes. But if your audience is on the smaller side, it might not always make the impact that you need.
Giveaways on the other hand will typically generate more email subscribers than most other methods. But like everything else in marketing, giveaways aren't a sure thing. You do a decent size audience, the right strategy, and a few key tactics to get the most out of it.
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Important Links
PopSmash App* Use Code BADASSERY
https://apps.shopify.com/popsmash
PopSmash Urban Dictionary Listing
https://www.urbandictionary.com/define.php?term=Popsmash
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Full Episode Show Notes
http://ecommercebadassery.com/234
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
Passive income is the holy grail of online business... but is any income TRULY passive?
Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it?
Today's guest is Monica Little and she's teaching us exactly how we can make that happen.
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Episodes Mentioned
How I Got Over My Fear of Live Video
https://ecommercebadassery.com/how-to-get-over-your-fear-of-live-video/
Creating a Digital Product
https://ecommercebadassery.com/high-margin-digital-products-for-product-based-businesses/
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Important Links
Storyteller Tactics Deck of Cards
https://pipdecks.com/products/storyteller-tactics
How to create a Shopify link that pre-fills the cart
https://help.shopify.com/en/manual/products/details/cart-permalink#:~:text=Copy%20link.-,Create%20a%20cart%20permalink%20manually,-You%20can%20manually
Apple Keynotes
https://www.apple.com/apple-events/
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Full Episode Show Notes
http://ecommercebadassery.com/233
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jul 04, 2023
Tuesday Jul 04, 2023
You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics.
Check the timestamps below to skip to the questions you care most about!
What You’ll Learn
How to get more traffic to your website?
Should you do FB ads, will they make you more money? (8:35)
How can you grow your email list with people who actually want to buy from you? (11:18)
How should you segment your email list and scale your email marketing? (16:32)
Should you upgrade to Shopify Plus? (19:56)
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Links Mentioned
The Lounge Marketing Membership
https://bit.ly/3TqGNHy
Prehook Quiz App for Shopify
https://prehook.com/
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Full Episode Show Notes + Episodes Mentioned
http://ecommercebadassery.com/231
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
When was the last time you really dug into your profit and loss statement?
I've been having A LOT of conversations about finance lately and it's got me worried about your profitability.
CFOs are giving bad advice, programs you're investing in don't make sense for the stage of business you're at, agencies are ripping you off, and you're not putting nearly enough money in your pocket.
Today we're diving into what you should think about and consider before investing in or out of something in your business, we're talking about the different types of programs that are typically available and who they're best for, plus we're talking about what numbers you should be shooting for on your P&L.
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Links Mentioned
The Lounge Marketing Membership
https://bit.ly/3TqGNHy
eCommerce Margin Statistics
https://www.shopify.com/blog/profit-margin
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Episodes Mentioned
229. Becoming an Inventory (and Finance) Genius with Ciara Stockeland
https://ecommercebadassery.com/profit-first-for-product-based-businesses/
228. How to Prep Your Business for Sale & Get Top Dollar with Christine McDannell of the Magnolia Firm
https://ecommercebadassery.com/how-to-sell-your-ecommerce-business/
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Full Episode Show Notes
http://ecommercebadassery.com/231
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
Passive income is the holy grail of online business... but is any income TRULY passive?
Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it?
Today's guest is Monica Little and she's teaching us exactly how we can make that happen.
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Episodes Mentioned
ep. 93. How to Calculate Your Traffic Needs
https://ecommercebadassery.com/grow-your-business-in-2022/
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Important Links
Free Training: How to Get Your Products Seen on Etsy*
https://www.monicalittlecoaching.com/a/2147562114/T9q84puB
The Product Biz Podcast
https://www.monicalittlecoaching.com/blog
Monica on Instagram
https://www.instagram.com/monicalittlecoaching/
Etsy Stats
https://www.etsy.com/seller-handbook/article/1054179841368
Full Episode Show Notes
http://ecommercebadassery.com/230
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy