Tuesday May 23, 2023
226. An Untapped Online Marketing for Product-Based Businesses
eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com
Listen on:
Episodes
Episodes
Tuesday May 16, 2023
Tuesday May 16, 2023
It’s hard to avoid shiny object syndrome… especially in the online space.
With so many different strategies, social platforms, educators, and other businesses that are doing “cool” things… it’s easy to get off-track… But 99% of the time, it’s FOCUS that will actually drive you forward.
What focus means for one business is different than for another. And there are actually 2 different ways focus, or the lack thereof can manifest in your business.
Today we’re going to break it down so you can start identifying where you might veering off and how to get back on track.
Links & Resources Mentioned
The Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
Reconvert Post-Purchase Upsell Funnel App
https://ecommercebadassery.com/reconvert*
Episodes Mentioned
How to Deal With Conflicting Advice on the Internet
https://ecommercebadassery.com/conflicting-advice-from-experts/
How to Create an Omnichannel Marketing Campaign
https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/
Full Episode Show Notes
http://ecommercebadassery.com/225
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday May 09, 2023
Tuesday May 09, 2023
Not every strategy, method, or "best practice" is right for your business and I see a lot of entrepreneurs who get caught up working on the wrong things...
Maybe they heard someone talk about something and they got FOMO, or maybe someone gave them advice that didn't actually make sense for their business, their goals, or their immediate needs.
I'm all for focusing on the big picture, future-proofing yourself as much as possible, and making decisions from a place of who you want to be.
But sometimes you just need to focus on the thing that's going to support you at the moment.
I know it can be hard to tell the difference, so today I'm diving into a few examples to help you figure out when you should ignore conventional wisdom and when you shouldn't.
Links & Resources Mentioned
Forever Free Shopify Trial
https://forms.gle/fCLdQqJccqnDqr3z7
The Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
Episodes Mentioned
How to Deal With Conflicting Advice on the Internet
https://ecommercebadassery.com/conflicting-advice-from-experts/
How to Manage Inventory in Your Product-Based Business:
https://ecommercebadassery.com/how-to-manage-inventory/
Full Episode Show Notes
http://ecommercebadassery.com/224
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday May 04, 2023
Thursday May 04, 2023
Credit cards can get you into trouble if you don't use them responsibly... but they can also save you a lot of heartache if you ever experience fraudulent charges. Don't put your business (or personal) cash flow at risk.
Read the Full Show Notes
eCommerceBadassery.com/223
Free Resource Library: http://ecommercebadassery.com/freestuff
Instagram: https://instagram.com/ecommercebadassery
FB Group: http://ecommercebadassery.com/facebook
Website: http://ecommercebadassery.com
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday May 02, 2023
Tuesday May 02, 2023
Stop spending all your time trying to fight the social media algorithm...
In the end, the energy and effort you put into trying to "hack" your way to more social media visibility is likely better spent somewhere else.
Where is that somewhere else? Well, that depends on your business... but let's explore your options so you can figure out what makes the most sense for you!
Links & Resources Mentioned
The Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
The Content Strategy Accelerator by Katie Wight*
https://bit.ly/KW-CSA
Episodes Mentioned
How to Avoid the Spam Folder:
https://ecommercebadassery.com/avoid-spam-folder-email-marketing/
How to Sell Out Your Next Product Launch:
https://ecommercebadassery.com/how-to-launch-ecommerce-product/
The Best Way to Run a Giveaway on Instagram:
https://ecommercebadassery.com/how-to-automate-instagram-dms/
When to Hire Help in Your eCommerce Business:
https://ecommercebadassery.com/how-to-decide-to-hire-ecommerce-business/
How to Create an Omni-Channel Marketing Campaign:
https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/
How to Create a Social Media Strategy:
https://ecommercebadassery.com/sustainable-social-media-strategy/
Full Episode Show Notes
http://ecommercebadassery.com/222
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Apr 27, 2023
Thursday Apr 27, 2023
Raise your hand if you feel like you’re too in the weeds of your business or if maybe you’re the bottleneck.
If that’s you, you probably realize it’s time to hire your first or next employee or contractor. But how do you figure out what position to hire for?
Let's talk through some different ideas, things for you to consider, and ways to frame these decisions.
Read the Full Show Notes
eCommerceBadassery.com/221
Free Resource Library: http://ecommercebadassery.com/freestuff
Instagram: https://instagram.com/ecommercebadassery
FB Group: http://ecommercebadassery.com/facebook
Website: http://ecommercebadassery.com
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
As a small business eCommerce entrepreneur, one of the MOST difficult things to do is get more visibility for your brand and traffic to your website.
We spend so much time, energy, and effort sending content into the abyss of social media, spending money on ads hoping people care about what we sell, and at the end of the day... while all these marketing strategies CAN work it's exhausting and defeating running on this hamster wheel.
But what if you had the chance to get in front of 200,000 customers who make the majority of the buying decisions in their households and prefer to shop small? What if those same customers would see products from YOUR store when they were shopping the standard mega retailers on the Internet?
And what if you could put your products there without paying a dime until you actually got a sale?
Meet goodbuy: The product discovery tool that acts as a matchmaker between you, the small business, and your perfect customer.
Links Mentioned
goodbuy Website: http://trygoodbuy.com
goodbuy Shopify app: https://apps.shopify.com/goodbuy
goodbuy iOS app: https://apps.apple.com/us/app/goodbuy-shop-conscious/id1619836752
goodbuy Chrome extension: https://chrome.google.com/webstore/search/goodbuy
goodbuy Instagram: https://www.instagram.com/trygoodbuy/
Full Episode Show Notes
http://ecommercebadassery.com/220
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Thursday Apr 20, 2023
Thursday Apr 20, 2023
If you have an online and brick-and-mortar store it can be difficult to determine how much focus you should put on one or the other in your social media marketing.
In today's episode, we'll talk through the strategy I'm recommending to clients with a few caveats for you to consider.
Read the Full Show Notes
eCommerceBadassery.com/219
Free Resource Library: http://ecommercebadassery.com/freestuff
Instagram: https://instagram.com/ecommercebadassery
FB Group: http://ecommercebadassery.com/facebook
Website: http://ecommercebadassery.com
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
In the last few years of digital marketing, we've seen a huge increase in consumer concerns about Internet privacy. But at the same time, these consumers also expect brands to deliver and more personalized shopping and marketing experience.
While first-party data has long been an important tool in a digital marketer's toolbox, zero-party data is even more important and more powerful.
In this week's episode of the eCommerce Badassery podcast, we're diving into how to collect and utilize zero & first-party data so eCommerce brand owners like you can deliver the personalized shopping experiences your customers crave leading to higher customer lifetime value, customer satisfaction, and repeat business.
What You'll Learn:
What zero & first-party data are
The best tools to collect & utilize zero & first-party data
How to use zero & first-party data to create a personalized experience
Show Notes:
http://eCommerceBadassery.com/218
Important Links
The State of Personalization
https://explodingtopics.com/blog/personalization-stats
The Power of Zero-Party Data & Quizzes
http://ecommercebadassery.com/107
How iOS14 Will Change Your FB Ads & What You Can Do About it
http://ecommercebadassery.com/62
Flodesk for eCommerce
http://ecommercebadassery.com/81
How to Use Klaviyo Dynamic Content Feature
http://ecommercebadassery.com/149
Speaking to Your Perfect Customer
http://ecommercebadassery.com/42
Klaviyo Email Marketing Platform*
https://www.ecommercebadassery.com/klaviyo
Drip Email Marketing Platform*
https://ecommercebadassery.com/drip
Omnisend Email Marketing Platform*
https://ecommercebadassery.com/omnisend
The Lounge Membership
http://ecommercebadassery.com/membership
Free Resource Library: http://ecommercebadassery.com/freestuff
Instagram: https://instagram.com/ecommercebadassery
FB Group: http://ecommercebadassery.com/facebook
Website: http://ecommercebadassery.com
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy