254. The Power of Community, Focus, and Releasing Expectations as a Creative with Jessi McNeal of The Cheery Pet

Jessi McNeal... musician, artist, and now product-based business owner.

While selling pet ornaments was never part of her plan, it's proven to be the start of something special. Jessi's journey to creating and growing The Cheery Pet has been a familiar one, with ups, downs and a whole lot of in-betweens. 

What I really love about her story is how laser-focused she is on building a business that supports the lifestyle she wants to live, and how even in times of struggle she keeps a positive attitude about it all. 

Tune in to discover how her local creative community was the start of the business she has today, how she increased her wholesale sales by 50% year-over-year, and why releasing the expectation of her creation allows her to continue to find joy in her craft.

 

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Full Episode Show Notes

http://ecommercebadassery.com/254

 

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