In the last few years of digital marketing, we've seen a huge increase in consumer concerns about Internet privacy. But at the same time, these consumers also expect brands to deliver and more personalized shopping and marketing experience.
While first-party data has long been an important tool in a digital marketer's toolbox, zero-party data is even more important and more powerful.
In this week's episode of the eCommerce Badassery podcast, we're diving into how to collect and utilize zero & first-party data so eCommerce brand owners like you can deliver the personalized shopping experiences your customers crave leading to higher customer lifetime value, customer satisfaction, and repeat business.
What You'll Learn:
- What zero & first-party data are
- The best tools to collect & utilize zero & first-party data
- How to use zero & first-party data to create a personalized experience
Show Notes:
http://eCommerceBadassery.com/218
Important Links
The State of Personalization
https://explodingtopics.com/blog/personalization-stats
The Power of Zero-Party Data & Quizzes
http://ecommercebadassery.com/107
How iOS14 Will Change Your FB Ads & What You Can Do About it
http://ecommercebadassery.com/62
Flodesk for eCommerce
http://ecommercebadassery.com/81
How to Use Klaviyo Dynamic Content Feature
http://ecommercebadassery.com/149
Speaking to Your Perfect Customer
http://ecommercebadassery.com/42
Klaviyo Email Marketing Platform*
https://www.ecommercebadassery.com/klaviyo
Drip Email Marketing Platform*
https://ecommercebadassery.com/drip
Omnisend Email Marketing Platform*
https://ecommercebadassery.com/omnisend
The Lounge Membership
http://ecommercebadassery.com/membership
Free Resource Library: http://ecommercebadassery.com/freestuff
Instagram: https://instagram.com/ecommercebadassery
FB Group: http://ecommercebadassery.com/facebook
Website: http://ecommercebadassery.com
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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